Hi. This is my first post here in the group. So a big hello to everyone.
I am a published romance author from New Delhi, India.
As someone who is new to the publishing game I have been trying to come to grips with the whole book marketing business and I am in the process of writing a series of posts on the whole authors-as-brands concept. Here's a link to the post and I hope you will join the discussion and share your thoughts.

Do check it out...
http://aditebanerjie.com/2015/09/28/author-as-brand-when-a-book-is-a-product-to-be-consumed/

Many thanks and best wishes,
Adite