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Share 'Our E-mail Signature: Choosing Courteous and Great Marketing by Carolyn Howard-Johnson'
In a public e-mail to her clients, someone near and dear to me (an expert) said most people look at the first two lines of an email. That’s it. They aren’t interested in fishing through pages of post-signature blather. People need to have ways to learn about you, not reasons to put up shields.” She advised three or four lines, tops. Boy, did that set me off? So, these people we send mail to are i…
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