Amazon’s search relevancy is based on the information that is provided in product feeds, specifically in the Search Terms, Title, Brand, Manufacturer, MPN, and UPC fields.

In the Search Terms fields, sellers are given a choice to provide 5 key terms or phrases. More often than not, sellers choose words that already appear in their Title, Brand and Manufacturer fields. This is not necessary. Amazon’s system automatically includes Title, Brand and Manufacturer when determining search relevancy.

Instead, come up with new and inventive words that relate to the product at hand.

If you are struggling to come up with search terms, contact Amazon Seller Support and ask for suggestions. Or, if your company has a Google Adwords account, use the Keyword Tool to see what the most commonly searched words are for your product. You can then apply these words or phrases to your Amazon search terms – this practice is based on the notion that Amazon’s search pattern will likely be the same or similar to Google’s.

We will like to introduce you Keyword Optimizer Pro; a keyword research software designed to uncover profitable niche keywords in mere seconds, so that you climb your way to the top of Google, Bing, and Amazon's top search results. This tool is FREE for now, but not for long. Download this Unique and Powerful keyword research software at this link; kop-setup.zip (accessible to our premiums and by donations). The activation code is KOP1234. Enjoy.

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