authors (62)

Tellers of Tales

Tellers of Tales

A traditional ballad singer sings within the framework of the ballad form, and an experienced and skilled performer uses techniques of improvisation, decoration and emphasis, where it is appropriate and which may emotionally transcend the boundaries of the form in the experience of the listener. The ballad often includes a repeated line, which is in itself a powerful technique and accentuates the accumulating drama of the piece.

The tune also can be sparse, yet its cadence is often emotionally expansive as the singer articulates and describes the action. Action that might be murderous, magical, funny, heroic, tragic or erotic. Long or short, spoken or sung, the telling of the tale is a skill which requires practice and imaginative integrity. Voices in the tale are not static and the writer’s, speaker’s or singer’s voice, at its best, orchestrates and brings them to life with a subtle empathy. Finding voices and bringing them to life is a vast subject and I will develop this theme at some other time.

Knowing one’s form, and the techniques within that form, intimately, whether as a singer of tales or as a writer of them, is something essential to the ease of telling the story and how comfortably it is received. One’s readers and listeners love to suspend disbelief, be moved and involved with the lives of the characters, care about them and carry the atmosphere beyond the ending. Think of that profound silence which exists at the end of a great performance, leaving the audience still attached to what has gone on and in mutual harmony with its components and their effect and weight. This is a palpable response and something a teller, or writer, of tales should seek to evoke.

Rigour and discipline within the form allows freedom of imagination if one recognises that possibility, however, over prescription, within rigour and discipline, produces weightless and lifeless pages and empty renditions. An over emphasis upon the obvious as opposed to a creative pathway towards one’s conclusion.

Imagination is a marvellous human attribute and we all have it. It marries well within form and content and at its best creates an elegant truth, communicating succinctly and with emotional integrity to the audience.

 

Jenny Dunbar               





ParaDon Books Publishing



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Interview with Author Lisa Redfern

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What a pleasure it has been to interview and get to know Lisa Marie Redfern, author of the Haylee e-trilogy and Haylee and the Traveler’s Stone (print book soon to be released). Not only is she a wonderful writer, but her talent doesn’t stop there. As an accomplished artist, photographer, and business woman, Lisa stretches the boundaries of her art and her way with words/imagery, enticing followers to dip their toes into the rippling waters of imagination.

Q: Books, movies and even television shows these days are delivering a steady stream of plots that involve the undead, the unreal, and the wickedly supernatural. In your opinion, what accounts for society’s longstanding fascination with characters that are not completely human?

A: A cultural theme occurs when lots of people have similar ideas and begin exploring it in depth. We take our collective temperature with questions such as; What are we afraid of? What defines us as human? How far can we stretch our imagination? What does it mean to be ‘different? and How would it feel to be powerful and untouchable? I think the dark nefarious vampires, zombies, and wickedly supernatural characters that are popular today are reflections of our attitudes and worries about the cultural and economic conditions that we live in.

Q: Tell us how you came up with your title.

A: Hyale is a daughter of the Greek gods Oceanus and Tethys. The character Haylee, and the book title, is roughly based on this name…with a modern twist.

Q: Alfred Hitchcock was a master at making cameo appearances in all of his movies. Does Lisa Redfern employ any signature tricks or insider jokes that we should know about?

A: Absolutely! Although I won’t reveal them all—I will say that many of the animal names were family pets. The Rattler/Lovey storyline was based on a rescue dog named Bandit. He lived up to his name. Once it was changed to Happy, he was much easier to live with. Lovey was one of our pet cats.

Q: Tell us about your female protagonist, and the passions that drive her thoughts and actions.

A: Haylee has spent most of her childhood living with a wounded parent—she takes on responsibilities beyond most children her age. She attempts to stay out-of-sight and out-of-mind as much as possible, has an affinity for animals, and possesses a quick mind; she aspires to become a veterinarian. But things don’t go according to plan. When it becomes clear that her strange condition poses a threat to her loved ones, she drops everything to figure out how to stop it. Along her adventurous journey, we see a maturing inner resolve, self-direction, and a belief that something good can be born from facing a problem head-on.

Q: In Haylee and the Traveler’s Stone, Haylee is transported to the turbulent backdrop of the San Francisco Gold Rush in 1849. During this time in California history, the population was dominated by young male adventurers who came from all over the world. Why did this specific era personally resonate with you?

A: I feel connected to this time period because it is woven into the historical fabric of where I live—in the heart of Gold Country. I wanted to develop a deeper understanding about what life was really like by bringing alive the sights, sounds, smells, and textures of that time. In my research, I discovered fun and quirky facts that may not have made their way into commonly read history books.

Q: What do you hope this book will accomplish?

A: My goal is to suck the reader into a vortex of altered time where his/her own life fades out for a while as Haylee’s story takes center stage. Isn’t that the ultimate definition of a good book—to entertain? Along with entertainment, I included those quirky facts (mentioned in the question above), because I want the readers to have something memorable to keep. If Haylee readers (who visit San Francisco) are able to see the city in a new way, I will be thrilled!

Q: Have your characters ever done anything that surprised you?

A: I usually arrive at my keyboard with an outline and longish, handwritten essays that fill in sections of the outline. Days of thought and nights of dreams have gone by as I’ve worked out the complexities of what I plan to write. It is a surprise when I’m typing away and a character goes in another direction…or says something unexpected. They are usually right, but we have to argue about it for a little while before I relent. When I describe it that way, it sounds psychotic doesn’t it?

Q: The publishing industry continues to reinvent itself. The combined effects of downsizing at traditional publishers and the desire by authors to have more control over their intellectual property and pricing structure has led to an escalation in self-publishing endeavors. What are your thoughts on this issue, particularly the debate as to whether a self-published title is as “real” as one produced through traditional channels?

A: Every work published is real. It is meaningful to the person who wrote it, so it can’t be anything else. Prior to 2010, when iPads and e-readers hit the market en mass, publishing houses set the quality standards for reading material before it was released to the public. The flood of independent authors who are self-publishing has changed those standards.

As a consumer, I appreciate knowing that the book I am about to read has a reasonable chance of being good—in subject matter, clean page design, and very little grammatical or spelling errors. When you buy something that has been self-published, quality levels can be hit or miss.

As an artist and independent author, I love having the ability to self-publish. For the very first time in my work life I’m unencumbered and free to create my vision from start to finish. The creation process itself is highly satisfying. I place a great value on producing work that is ‘as good as’ anything that a publishing house would turn out. Fortunately, I have developed the skills to do most of it myself, but I also invest in areas where I need help—editing and some design assistance. There is something ironic about putting so much effort into a product that sells for .99¢, $3.00, or even $5.00. Like those adventuring pioneers who braved the treacherous seas and overland treks with the hope of finding gold, we authors are gambling that more than a few readers will push that shiny, rounded-rectangle button marked ‘buy.’

Q: In addition to being an author, you are also an artist and photographer with a busy home life. How do you find time to write?

A: Good organization is a must. I use a Google calendar synced with my smart phone. Sometimes other jobs have to go to the top of the ‘to do’ list. I get as much done as I can when my son is in school. I enter into my most efficient writing zone after everyone has gone to sleep and the phone isn’t ringing. I try very hard to remind myself to go to bed before it gets too late…

Q: Lisa, you are incredibly multi-talented, and your website, book trailer are amazing. What advice would you give to new writers/artists regarding building a social media or networking platform?

A: 1. Realize that platform building and gaining followers is something that takes time. It starts small and slowly increases over time.

2. Once you start participating in social media, know that you’ve created a ‘living’ thing that needs to be fed on a regular basis.

3. Start slow. Choose one or two sites that you think that you might enjoy. Stick with them until you are comfortable before moving on to more.

My social media ‘ah ha’ moment came with Pinterest. Because I am visual by nature and I enjoy organizing data, this was a perfect social site to start with.

Q: As an artist and writer, you are clearly an inspiration to others, but who inspires you? Have you benefited from the wisdom and/or counsel of a mentor? If so, who and why?

A: Inspiration comes from everywhere. To quote Christina Hamlet’s book Screenwriting for Teens, “Log into life. No password required.” Also, my artist friends inspire me when we spend time together setting up art shows, getting our hands dirty, or just sharing and talking about our work.

For authors, I follow the big guys—Stephen King, Dean Koontz, Douglas Preston, Lincoln Child, Barbara Kingsolver, and Jean Auel for starters. I also follow some of the rising independent author stars—Hugh Howey, Guy Kawasaki, Rysa Walker, and Chuck Wendig. I like studying how they present themselves online, how they interact with their fans, what kinds of stories they are writing next, and what rights they are selling.

My son has a big imagination; he and I have many humorous, “What if …” conversations. Being out in nature, photographing interesting animals, random conversations, seeing something online that grabs my attention, or even just being alone and quiet, are all areas of inspiration.

Q: You’re obviously drawn to the metaphysical and otherworldly in many aspects of your creativity and writing, sometimes blurring the lines between the real and fantastical. What is it that draws you in, or inspires you?

A: Underlying everything is the hope and faith that we are much more than just our physical existence. I think all life is connected, and should be respected and honoured as the incredible gift it is. The real magic in this world is love and our relationships with the people, animals and living things around us. That is what I always attempt to express in both my art and in my words.

Q: A lot of new writers think all they have to do is write a good story and their job is done, but today’s writers are expected to do so much more, whether self or traditionally published. What advice would you give to new writers just starting out on this very long journey?

A: I think that is an urban myth. How did that one ever get started? When I worked as a book publicist, I dreaded the inevitable moment when the author bubble would burst. Once it popped, fairy dust and glitter never spewed out and sprinkled to the ground.

My advice to authors just starting out is similar to the advice you gave in your interview for In the Spirit of Love. Always conduct yourself professionally online. Stick to it - give writing a permanent place at your table - live your life - do what you need to do…and then go back and write some more. Once you have a few books out there for sale, add to your regular routine time to feed the marketing machine.

Q: Many writers and artists struggle with following their creative path vs making a (normal) living, and being accepted in a world that often can’t understand what drives the creative mind. Have you struggled with this, and if so, how do you attempt to overcome it?

A: Oh yes! More than a few times, I’ve wondered if I was adopted. Most everyone in my family is an engineer, accountant, scientist, lawyer, or a business person. Conventional social norms hold the greatest respect for professions with the highest pay scales. If pay scales were based on job satisfaction, artists and writers would be where the venture capitalists and technology moguls are now. I don’t worry about people accepting me. I am who I am, I do what I do, and I am very happy about that.

Q: Where can readers discover more about you and your books online?

Author reads sample chapter
Audible.com
Lisa’s art portfolio & online store
Art and Words Blog
Google+
Goodreads
Twitter
reddit
Redfern Writing Facebook Page
Join Lisa’s author e-mail list

Lisa: Thank you for the opportunity to participate in a You Read It Here First interview. I enjoyed responding to your thoughtful questions. Additionally, it was a pleasure to become acquainted with you and Christina and your work





ParaDon Books Publishing



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Google, Bing, Ask and many other search engines are visited by millions of readers every day in search of reliable information, and in today's lesson, I am going to show you how to increase your keyword search results on these search engines with Pinging and Indexing

Pinging / Indexing is a method by which a website is distributed to a server, or loads of servers, to notify them that a website's content has been updated.

A Ping Server may notify multiple other services when pinged, including;

Pinging and Indexing are the best and fastest way of getting your published URLs and blogs listed online in the search engines. And in other for the Ping service to work, you would need a set of strong keywords to make the search engine results a manifesto.

If you are a published author, your best keywords would be your BOOK TITLES and AUTHOR'S FULL NAME.

Keywords are very important, especially to a non-fiction writer who may title their book something like 'The Re-enactment of the Civil Right Movement.' This book title on its own (not yet taken) is a powerful set of words, and would definitely get some hits online from curious readers online if the book's URL is properly distributed.

This is why naming your book title is the most important aspect of book publication, because it is the name and book title that your readers would have to remember forever, and share.

These examples below will show you how your book title and name could be used as your set of keyword websites. You will notice that all of these different URLs point to the same sales page on Amazon.

  1. www.amazon.com/Fifty-Shades-Grey-Book-ebook/dp/B007J4T2G8Fifty-Shades-Grey-Book-ebook are the keywords in the url, and B007J4T2G8 is the ISBN / ASIN publication number.
  2. www.amzn.com/B007J4T2G8 Same as the website above, with no alphabetical keywords attached, but leads to the same site.
  3. www.amazon.com/Fifty-Shades-Grey-E-James-ebook/dp/B007L3BMGAAnother format of the same website, with the keywords, author's name, and ASIN publication number attached.

There are few other formats, much longer ones, that I could paste here, but these three samples prove the point. If you ever wondered why 'Fifty-Shades-of-Grey' received so many views, apart from the great writing, it is because of this thing call SEO algorithm, used by amazon, BN, Apple, Google and every other aggregate websites..

The four best Pinging / Indexing tools online

  • IMT Website Submitter submits your website/blog to 1,800+ different places. All these 1,800+ websites are mainly "who is", "about us", "website statistic", etc. type of services. This tool creates pages about your website/blog onto every one of these websites, resulting in about 1,800+ different pages in some cases with backlinks pointing back to your website. Yes some of those backlinks are no-follow and some of them are do-follow, but bottom line is that these are well-established websites regularly crawled by Google and other SE, so your pages and backlinks/URLs on those websites will be found and your website/blog will get backlinks/mentions and will be visited and indexed more frequently by Googlebot and many other search engine bots like Yahoo, Bing, Baidu, etc., which is the main purpose of this tool, backlinks are just nice bonus.
  • Index Kings submits your URLs to various statistic sites. These sites give a value of your URLs and also provide a free link back to your site. This rapid indexer sends your URLs to over 15,000 sites that would promote the site link and get you instant backlinks and Rapidly gets your URLs indexed by Google! 
  • Google Webmaster Tool adds new sites to google.com, and updates existing ones, every time the search engine crawls the web.
  • Bing Webmaster Tool submit the URL of your site to Bing, Yahoo, and few other search engines.

Now, these are the three methods that we would recommend you practice if you are interested in indexing your websites. 

  1. Copy your Indie Writers Support profile link (website URL) and submit it to the Indexing / Pinging websites above. The contents published on your profile would automatically become your keywords.
  2. Submit your very own Author's website, if you have one, to the same Indexing / Pinging websites above.
  3. Submit your Barnes&Noble's, Goodreads, and Amazon's keyword-attached URLs (like the three samples provided) to the same Indexing / Pinging websites above. 


ParaDon Books Publishing


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10916221671?profile=originalWriters are terribly self-centered.

Now, don’t get offended. I’m not really talking about all of you. I’m pretty much talking about me.

Strangely enough, I don’t think anyone in my non-writer life would label me an egoist. Or an egotist, for that matter. I had to look up the difference, but there isn’t much of a distinction, as far as I could tell.* Anyway, I can’t picture someone calling me either one of those. At least not to my face.

With my family, colleagues at my day job, and with neighbors and friends, I try to be a good listener. I try to be generous. I take time to be there for them, to encourage them when they’re down, to support them when they’re mourning. I care about family and friends and frequently make sacrifices for them.

I sound pretty great, don’t I?

Ahem. Read on.

In my writerly world, I am horrified to admit that I have recently come to learn I’m a HUGE egoist.

Look at the first few paragraphs in this piece. How many times did I use the word “I?” TWELVE! It’s always all about what I think, or what I noticed, or what I wrote. Isn’t it? (Of course, I guess it might be hard to write about what you think or notice. LOL.)

I started to ponder this recently when I had a confrontation with a friend, and she pointed out to me how much I write about **me**. After a bit of soul searching, I realized she was right.

But it got me to thinking.

I try to be a good guy. I really do. This is in spite of all the stupid things I do, like dribbling my red herbal tea on the new carpet at work yesterday (I spent an hour cleaning it) and consistently forgetting to attach files to emails. If it can be screwed up, I’ll do it.

So, I’m an egoist and a klutz.

That’s not all. No. Not only am I all of the above, I’m mean.

REALLY mean.

I am merciless to my characters. I put them through the wringer time and time again, without care for their suffering. I torment them. I make them endure horrible losses. I hurt ANIMALS, for God’s sake. Okay, so I rescue them in the end, but what kind of a jerk does that to poor, defenseless animals?

Sigh.

I suppose we writers can always pretend to sit back and be the philosophical documenter, the great observer, the quintessential Hemmingway-esque witness of life. But however life presents itself - brutal or tender, seedy or majestic - all fiction comes from our inside our own minds. It’s all about how we see it. How we imagine. How we think our characters would feel.

Isn’t it?

So, how do we compensate for being such egoists?

It’s not as bad as it sounds. It certainly isn’t hopeless, and I’m pretty sure we can redeem ourselves.

Maybe we can find redemption by setting good examples through our characters' actions while they're in the midst of dashing here or there during the page turning suspense.  One thing I never intended to do with my three mystery series was to teach lessons about nurturing a family, tending to a disabled wife, dealing with trauma or loss, or being a good father or grandfather. Those things just found their way into my books, because my characters do that stuff in their everyday lives. To my surprise, my readers have come back and thanked me for doing just that. It humbles me to think that by including some amusing family scenes in the middle of the mayhem, I might have actually done some good. One fellow actually told me I made him a better dad. And another wrote to say I got him through his chemo. Like I said, it’s all pretty darned humbling.

Can examples like these make up for my weaknesses and faults? For that great big ego? For my incessant ranting about me???

Man. I sure hope so.

10916221295?profile=original

Aaron Paul Lazar

www.lazarbooks.com

 

 

Egoist, noun

1. self-centered or selfish person (opposed to altruist).

2. an arrogantly conceited person; egotist.

Egotist, noun

1. a conceited, boastful person.

2. a selfish person; egoist.

 

copyright 2015, Aaron Paul Lazar

Books by multi-award winning author, Aaron Lazar:

 

LEGARDE MYSTERIES

DOUBLE FORTÉ (print, eBook, audio book)

UPSTAGED (print, eBook, audio book)  

TREMOLO: CRY OF THE LOON (print, eBook, audio book)

MAZURKA (print, eBook, audio book)

FIRESONG (print, eBook, audio book)

DON’T LET THE WIND CATCH YOU (print, eBook, audio book)

THE LIARS’ GALLERY (print, eBook, audio book)

SPIRIT ME AWAY (print, eBook, audio book)

UNDER THE ICE (print, eBook)

LADY BLUES (print, eBook, and audio book) 

 

MOORE MYSTERIES

HEALEY'S CAVE (print, eBook, audio book)

TERROR COMES KNOCKING (print, eBook, audio book)

FOR KEEPS (print, eBook, audio book)

 

TALL PINES MYSTERIES

FOR THE BIRDS (print, eBook, audio book)

ESSENTIALLY YOURS (print, eBook, audio book)

SANCTUARY (print, eBook, audio book)

BETRAYAL (print, eBook, audio book)

 

LOVE STORIES

THE SEACREST (print, eBook, and audio book)

THE SEACROFT (coming soon)

 

ROMANTIC THRILLERS

DEVIL’S LAKE (print, eBook, and audio book)

DEVIL’S CREEK (coming soon)

 

WRITING ADVICE: 

 

WRITE LIKE THE WIND, volumes 1, 2, 3  (audio books)

 

Aaron Paul Lazar writes to soothe his soul. An award-winning, bestselling Kindle author of three addictive mystery series, thrillers, love stories, and writing guides, Aaron enjoys the Genesee Valley countryside in upstate New York, where his characters embrace life, play with their dogs and grandkids, grow sumptuous gardens, and chase bad guys. Visit his website at http://www.lazarbooks.com and watch for his upcoming releases, THE SEACROFT: a love story and DEVIL’S CREEK.


AWARDS:
The Seacrest

2014 Best Beach Book Festival WINNER, Romance category

2013 ForeWord Book Awards, Romance, FINALIST
Double Forté 

  • 2012 ForeWord BOTYA, Mystery, FINALIST

Tremolo: cry of the loon

  • 2013 Eric Hoffer Book Awards: Grand Prize Short List
  • 2013 Eric Hoffer Book Awards: Honorable Mention, Eric Hoffer Legacy Fiction
  • 2011 Global eBook Award Finalist in Historical Fiction Contemporary
  • 2011 Preditors & Editors Readers Choice Award – 2nd place Mystery
  • 2008 Yolanda Renée's Top Ten Books
  • 2008 MYSHELF Top Ten Reads

For the Birds

  • 2011 ForeWord Book Awards, FINALIST in Mystery
  • 2012 Carolyn Howard-Johnson's Top 10 Reads

Essentially Yours

  • 2013 EPIC Book Awards, FINALIST in Suspense
  • 2013 Eric Hoffer Da Vinci Eye Award Finalist
    Healey’s Cave
  • 2012 EPIC Book Awards WINNER Best Paranormal
  • 2011 Eric Hoffer Book Award, WINNER Best Book in Commercial Fiction
  • 2011 Finalist for Allbooks Review Editor's Choice
  • 2011 Winner of Carolyn Howard Johnson's 9th Annual Noble (not Nobel!) Prize for Literature
  • 2011 Finalists for Global EBook Awards

 Terror Comes Knocking

  • 2013 Global Ebook Awards, Paranormal – Bronze

For Keeps

  • 2013 Semi Finalist in Kindle Book Review Book Awards, Mystery Category

Spirit Me Away

  • 2014 AuthorsdB book cover contest, Silver medal.

 

www.lazarbooks.com

www.murderby4.blogspot.com

www.aaronlazar.blogspot.com





ParaDon Books Publishing



 

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Words and Clay and uncompleted forms.

As respite from writing I often take to the workshop, even in winter. Yesterday offered an opportunity to grasp an hour or two of sunshine and milder air. Making vessels out of the clay distracts and facilitates a space in my mind, so the next paragraph of the uncompleted novel can begin to emerge.  

The porcelain seems ready to become four simple forms and I leave them to reflect upon their position and resolution after the clay and I have joined forces, handling each other well in such a variable climate.   

Tomorrow is murk, wet, and the clay looks back at me with a glistening sheen as I open the door.

I do not linger, neither the forms nor I need to acknowledge more than a ‘salut’. I will take them into the kitchen on Sunday to dry a little; ready for the turning, firing and combining with the fine artist’s leather.

 A collection of vessels.

An installation of fused resonances based upon the ancient birch wood in the fen. A reminder that earth, form and decomposition are fundamental certainties and will remain so when we have disappeared and nature reclaims its place. Untrammelled. I am at that point in my story.

The ancient birch wood stands upon black peat as it has always done, the land around drained into manageable and navigable droves and dykes, tall reeds still in abundance. Old roads many have crossed and travelled. A palpable presence.

Parts of the wood are almost inaccessible unless one knows a way through and can sense the way out again. There is immense stillness always, so the smallest sound is an audible detail.

A day in late summer, warm and full of light, the path taken between the field and the inner sanctum of the cool interior. A red deer stared and I at it, both of us stopping for an instant, then it gone and I moving silently on. The image transformed into a dragon fly next to me in the bracken on its way to the water’s edge.

The fen wood can be seen from the train as it passes on its way to or from the cathedral city, set in its shallow saucer of land, flat for as far as the eye can trace. The horizon, just visible at the far end of an old ocean bed now fertile, dusty black and overworked. I have looked out at the wood, from the train, for as long as I can remember and have always felt that I am almost home. This is one place of belonging.

The birch wood gifts its secrets to the unassuming eye, soothing a too busy mind.

The clay clears the head and focusses perspective; I have the fragments of the next chapter.

Yeats’s hazel wood gives up a silver trout and a glimmering girl, the juxtaposition produces a faerie image of transformation, one might be in danger of stretching the point here, although it would fit the poet’s provenance.

Both birch and hazel wood are redolent of the natural process of things and of time passing.  Both are guardians of the silver apples of the moon, the golden apples of the sun.  

Jenny Dunbar





ParaDon Books Publishing



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Dialog Tags

When I first started writing over a decade ago, I exulted in every new dialog tag I could think up. I preened over “he croaked” and purred over “she grumbled.” Finding new and inventive ways to say “he said” became my quest.

My early works were peppered with gloats, murmurs, and barks. I even started a most coveted (only by me) list.

How many words can you think of to say “he said” or “she said?” Here are some, in no particular order:

Mumbled

Murmured

Expostulated

Grunted

Groaned

Whispered

Purred

Spat

Huffed

Croaked

Barked

Choked

Queried

Cackled

Harrumphed

Stuttered

Muttered

Moaned

Hissed

Grumbled

Whined

Sang

Twittered

Tittered

Griped

Yelped

Cried

Stammered

Shrieked

Crooned

Wheedled

Retorted

Pressured

Cajoled

How many more can you think of? There are probably hundreds.

Okay, now that you’ve wracked your brain for tantalizing tags, let me tell you one very important lesson.

DON’T * EVER * USE * THEM.

What? Such brilliance? Such innovative thought?

Yeah. Sorry. Forget it. Never use anything but “said,” “asked,” or an occasional “whisper” or “mumble.”

Once in a great while, if you feel you really need it, slip in a “spat” or “croaked.” But I’m here to tell you that dialog tags, for the most part, should be invisible. “Said,” is invisible. “Asked,” is invisible. “Barked” stops the flow of the dialog. Anything that makes your story stutter needs to be eliminated, including these juicy but totally distracting tags.

Got that part?

Now that I’ve encouraged you to use “said,” I’m going to retract it.

Forgive me, but that’s just the way it is. If you can avoid a tag altogether–through the clever use of action “beats”– then more power to you.

Here’s an example of changing a passage from lush useless tags, to he said/she said tags, to using beats instead of tags:

Case A:

I maneuvered the van around the next pothole, and was about to congratulate myself for my superior driving skills when a series of washboard ruts nearly popped the fillings out of my teeth.

“Want me to take over?” Tony wheedled.

“Why? Am I making you nervous?” I retorted, gripping the steering wheel until my knuckles turned white.

“Of course not, sweetums. You’re a great driver. Just thought you might want a break,” he crooned.

We rounded the bend and the road disappeared. The crater before us could hold three elephants. Big elephants.

“Whoa! Watch it, honey. Don’t wanna blow a tire,” Tony groaned.

Case B

I maneuvered the van around the next pothole, and was about to congratulate myself for my superior driving skills when a series of washboard ruts nearly popped the fillings out of my teeth.

“Want me to take over?” Tony said, leaning on the dashboard.

“Why? Am I making you nervous?” I said with a frown.

All smiles, he said, “Of course not, sweetums. You’re a great driver. Just thought you might want a break.”

We rounded the bend and the road disappeared. The crater before us could hold three elephants. Big elephants.

“Whoa! Watch it, honey. Don’t wanna blow a tire,” Tony said in a panic.

Case C

I maneuvered the van around the next pothole, and was about to congratulate myself for my superior driving skills when a series of washboard ruts nearly popped the fillings out of my teeth.

Tony braced himself on the dash. “Want me to take over?”

My knuckles turned white. “Why? Am I making you nervous?”

“Of course not, sweetums.” He forced an innocent smile. “You’re a great driver. Just thought you might want a break.”

We rounded the bend and the road disappeared. The crater before us could hold three elephants. Big elephants.

Tony’s frozen smile barely hid his panic. “Whoa! Watch it, honey. Don’t wanna blow a tire.”

***

These examples aren’t beautifully written or perfectly rendered. But they should give you the gist of what I’m trying to illustrate today.

Add your own examples below, if you’d like. Let’s see some Case A, B, and C’s in the comments section!

copyright Aaron Lazar 2015

***

Aaron Paul Lazar writes to soothe his soul. An award-winning, bestselling Kindle author of three addictive mystery series, thrillers, love stories, and writing guides, Aaron enjoys the Genesee Valley countryside in upstate New York, where his characters embrace life, play with their dogs and grandkids, grow sumptuous gardens, and chase bad guys. Visit his website at http://www.lazarbooks.com and watch for his upcoming releases, THE SEACROFT: a love story and DEVIL’S CREEK.





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-> DOWNLOAD THE FACEBOOK BLASTER SOFTWARE HERE <-

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Imagine being able to add five thousand members of the Amazon Book Clubs to your Facebook's close circle (friend list). That's right, since every member (24,000+) of the Amazon Book Clubs are book enthusiast, where else would be the best place to invite/add other like-minded book-loving friends? These people are looking forward to meeting you, that's why they joined. 

Tedious, time consuming, boring, strange etc are words that could be associated with the task of inviting new friends on Facebook, hoping you'll get to know them or they would know you.  In fact, meeting and introducing yourself to new people use to be an old tactic way of book promotion, especially when a firm promise to raise your Facebook presence (friend's list) to 2,000+ fans.

Well. Today, we are now confident in telling you that you can now gain that five thousands book-like-minded new friends on Facebook in a matter of few days, with a task that will only take you 10 minutes to carry out. It is not a trick, it is a software, designed specifically for this purpose and others as well. It could extract the UIDs (user i.d's) of any Facebook group members, and give you the option to invite them as friends. If you are not a member of Amazon Book Clubs you would need join the group first before you can extract the members UIDs.

UIDs are a set of identification numbers assigned to every Facebook users. If you are a Facebook user, this software would show you what your UID is.

This tutorial video would show you how to carry out some of the functionalities of this software; http://indiewritersupport.com/video/how-to-use-facebook-blaster-software-tutorial.

  • ✔  Auto Mass Friend Requests
  • ✔  Auto Mass Friend Messages
  • ✔  Auto Mass Friend Wall Poster
  • ✔  Auto Mass Friend Poker
  • ✔ Auto Mass Amber Alerts
  • ✔  Auto Mass Captcha Bypass

To broadcast a message to all of your Facebook friends with this software, all you would have to do is extract and save your friends UIDs and use the Messenger tab in the software to send the message into their inbox all at once. For best measure, do not send more than 200 friend request or messages a day using this software. 

Upgraded members (PREMIUMS) of our network were supplied a copy of this software as part of their earned service. You can get yours too, and the many more to come, by joining this Exclusive Group. You may also download the software from this Restricted Page, accessible only with payment.

-> DOWNLOAD THE FACEBOOK BLASTER SOFTWARE HERE <-





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Lost Shots

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How long will it take before we can burn images stored in our brain onto a computer? Do you think it will ever come to pass? I hope so, because even though I used to dabble in art in college, I never inherited the landscape gene. I could do portraits, from live models or pictures, but I didn’t have the knack to capture a glowing sunset or wavy grasses, or a frothy seascape. Perhaps, with the proper training, I could make a decent stab at it, but for now the only way I can immortalize scenes of nature is through the lens or with my pen. Figuratively speaking, that is, since I haven’t written books with a pen and paper in many years.

Lately, I’ve been lamenting potentially award-winning photos that I’ve missed. Lost shots. Those showstoppers, the gorgeous scenes I couldn’t acquire because of unsafe driving conditions or a timetable that didn’t allow lollygagging. I still see them, clear as cold lake water, simmering and shimmering in my mind’s eye.

The first lost shot occurred one fall, many years ago. We’d been scurrying around all morning, getting ready to deliver chairs to our customers. One of my side jobs, besides engineering, writing, and photography, is chair caning. My wife does the hand caning, and I do the rush, splint, flat reed, and pressed cane. Every Saturday morning, we load up the van with chairs and head for Honeoye Falls and East Bloomfield, where we deliver them to the shops that hire us. My wife and daughter were with me that morning, since we were going to squeeze in a little breakfast at George’s, our favorite small town. We were hungry. We were late. And I forgot my camera. Of course, this was before iPhones with their handy dandy cameras.

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It happened only five minutes from the house, and I’ll never stop kicking myself for not turning around to go back. The night had been cold, and the morning dawned sunny. Frost crackled under our shoes as we tromped across the lawn, and there was a freshness to the air, heightened by the icy morning. We traveled north on Lakeville-Groveland Road, and when we passed Booher Hill, I glanced eastward. This is one of my favorite stretches of land, where multiple layers of trees, fields, and hills delineate the ridges that cradle Conesus Lake. When the sun rises over the eastern shore, it kisses the lake valley with rose, orange, lavender, and hot yellow.

This morning, however, the sun had risen hours earlier. But what greeted my eager eyes was not the sun, but a cloud.

10916220881?profile=originalI’m talking about a fully-fleshed, cotton ball cloud. It sat directly on top of the lake, lying like a thick eiderdown on the water. This cloud was not filmy, like mist or fog. It wasn’t transparent. It was rock solid puffy white, and it rose at least 1000 feet over the lake, stretching north-south along fourteen miles of the narrow trench carved many years ago by a glaciers. I’ve never seen anything like it before, and fear I’ll never see it again.

The memory is sharp, but I really wish I could show it to you.

The next two scenes that haunt me happened in winter. The frustrating part was that I had the camera with me both times, but just couldn’t stop because it wasn’t safe to pull over on the snowy roads.

The first was a scene I pass every day on the way to work. Normally, I admire the textures and contrasts of this spot with an almost casual, see-it-every-day insouciance. I do take pleasure in the old barns, dilapidated farmhouse, antique cars in the open sided shelter, and the young Thoroughbred who paces in a small paddock. And each time I pass the old milk shed, I admire the faded white paint and the attractive timeworn look it has from years of exposure to sun and wind. My fingers itch for the camera here most mornings, but it’s private property, 6:30 in the morning, and its positioned near a country intersection, which makes it a bit awkward to stop and snap pictures of this venerable old building. 

This particular morning, however, snow blasted sideways across the road in such ferocity and beauty, it quickened my heartbeat. It was a fierce burst of white, constant and rippling, blinding whoever crossed its path. The contrast electrified me. Deep turquoise metal-sided barn, cement block barn nearby, white post and board fence swaying in the storm…they were simultaneously shadowed and revealed by the spraying snow.

But I didn’t stop. I worried about arriving late to work, and the sides of the road looked very slippery. So… another lost shot.

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Later that week, they closed the whole county for whiteouts. I had to get home, I was determined to get home, and I sure as heck didn’t want to spend the night in my office. So, I spent an hour and a half dodging blinding whiteouts, and finally made my perilous way down Groveland Road, almost home. Another half mile, and I’d be safe in the driveway. 

And then I saw them.

Snow devils. Cyclones of white. Billowing and flowing over the hills to the west, up the sides of the valley, rolling across the fields like massive sheet-white tornados.

My jaw dropped. My insides thrilled. And I gripped the steering wheel tighter to stay in the snowy lane. I didn’t get the shot. Once again.

Don’t get me wrong. I’m not really complaining. I’ve captured dozens of deeply satisfying photos  and have been blessed with pastoral scenes of breath-taking beauty year-round. I’ve snapped hundreds and hundreds of photos. But those lost shots… they keep haunting me. Which, I guess, is why I’ve written about them today. When visions haunt me, they spill out of my fingertips.

There is one consolation. The images still reside in my brain. And someday, maybe soon, I’ll download them and be able to show you. ;o)

P.S. The photos above were shots I actually captured, thank goodness!

***

Books by multi-award winning author, Aaron Lazar:

DOUBLE FORTÉ (print, eBook, audio book)

UPSTAGED (print, eBook, audio book)  

MAZURKA (print, eBook, audio book)

FIRESONG (print, eBook, audio book)

DON’T LET THE WIND CATCH YOU (print, eBook, audio book)

THE LIARS’ GALLERY (print, eBook, audio book)

UNDER THE ICE (print, eBook)

HEALEY'S CAVE (print, eBook, audio book)

FOR KEEPS (print, eBook, audio book)

FOR THE BIRDS (print, eBook, audio book)

SANCTUARY (print, eBook, audio book)

LOVE STORIES

THE SEACREST (print, eBook, and audio book)

THE SEACROFT (coming soon)

ROMANTIC THRILLERS

DEVIL’S LAKE (print, eBook, and audio book)

DEVIL’S CREEK (coming soon)

WRITING ADVICE: 

WRITE LIKE THE WIND, volumes 1, 2, 3  (audio books)

Aaron Paul Lazar writes to soothe his soul. An award-winning, bestselling Kindle author of three addictive mystery series, thrillers, love stories, and writing guides, Aaron enjoys the Genesee Valley countryside in upstate New York, where his characters embrace life, play with their dogs and grandkids, grow sumptuous gardens, and chase bad guys. Visit his website at http://www.lazarbooks.com and watch for his upcoming releases, THE SEACROFT: a love story and DEVIL’S CREEK.





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What is the most important characteristic a writer should have? The ability to question everything.

Every tale I’ve written began with a series of what ifs.

What if a child was thrown into a world where magic was real? What if a young girl is given the most powerful weapon in her world? What if a man discovered he was really a demon? The list is as endless as the imagination.

But what if is rarely enough to carry a story. From each what if, dozens of answers can evolve and the writer become hopelessly confused by trying to unite them into something resembling a tale.

For me, the next question is, why?

Why this character and not someone else? Why are they in this situation? Why would a reader be interested in them?

However, why is more than these. As far back as any of us remember, we are taught there are certain truths in this world and that reality is a hard-and-fast concept we must each face. This, of course, presupposes everyone’ s truths and everyone’s realities are the same? By the time we realize we are writers, we (should) know that truth and reality only stand as long as no one asks why.

Why do we believe we have certain inalienable rights when we can see it is not true in many places around the world? Aren’t these just privileges society grants or abridges at its whim?

Why do we accept the world is a sphere when, wherever we see it from, it appears as a convex disk? Is it possible only the portion we see exists and anything else we believe is in a dimension we only imagine?

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The whys are not as important as the answers. Our responses are what generate the ideas we need to create worlds.

However, the ability to develop unique and interesting answers needs to be exercised.  From my perspective, every writer needs to set aside a few hours each week to let impressions flow and coalesce into ideas.

I am fortunate. I spend an average of 15 hours a week driving. This is my time to turn off the radio, ignore the phone and let the mind wander. During these moments, I recall events I’ve seen and play what if and why. Over the years the ability has grown until it is second nature. I see what is around me and simultaneously see many things they could be.

Yesterday I stopped in a place named Bachi Burger to look at the menu. The hostess asked whether she could help me so I asked if the burgers were made from real Bachi. She looked confused (as many people do when I respond to their serious questions) and told me she didn’t know what a Bachi was. I told her they were a cute little creatures from the land of Neverwas that tasted better than beef. They were in no danger yet, but what would happen if her restaurant chain expanded? She had no response so I decided it was probably best to leave. As I turned to go, she thanked me for telling her about Bachies.

My kids tell me I do a great deal to bring confusion into the world.

The point of all this though, is that learning to see with what if followed by why generates an endless stream of plots. I attribute the blessing of never knowing a day of writer’s block to the fact these questions have become automatic.

I know there are other questions of equal importance for writers to have constantly on their brain. I’ll address those in future posts.





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Anatomy of a Story

The mark of a serious writer/author is the willingness to improve. The pursuit of excellence includes any combination of 1) formal schooling, 2) seminars, 3) reading, 4) organizations/groups, 5) research, 6) writing, 7) editing. You can probably think of other avenues.

Pablo Casals was a pre-eminent cellist and conductor (1876-1973) who blessed us with music. When in his 90's it is said that someone asked why he continued to practice so many hours each day. His answer: "I think I'm getting it."

After 58 years of writing (news articles, journal articles, non-fiction, short stories, and novels), I am learning something every day. Some of it is new, some of it things forgotten.

Yes, I read, but with the sloppy way publishers are conducting business today, one must be careful. The best information comes from those who write well and share their understanding of the craft. I learn from these writers and authors, and in turn share writing techniques on a bi-monthly eFile. (I detest the word "blog". It sounds like some disgusting noises cows emit when confined to a coral.)

You are invited to Anatomy of a Story and leave comments that can help others in our craft.

http://celtic-publications-us.blogspot.com/2015/02/the-protagonist-need-for-backstory.html





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Patient and Practice with Writing

Fine wine needs to be nurtured, rested, watched and turned until ready for drinking.

I think words require a little care too. Serious writers probably have a couple of pages on the go at the same time. Maybe a dormant chapter or manuscript waiting in the wings to be revisited or re-enacted.

I find it a necessity to leave and come back, leave and come back yet again, until I feel I have a complete work, indeed will it ever be complete? It is that detail in the organisation of the narrative that, if ignored, can so easily make or mar the end product. It is often impatience that makes us avoid that essential writing task.

Once the brain becomes attuned and in tune with the process of ‘story’ it has an automatic flick response, that's what I call it, which reminds us of what we need to be thinking of next and to which the kinaesthetic readily responds. 

In another life I performed as singer and musician and had to learn a variety of repertoires, including, at one time, a new instrument. I went through a process until the flick, kicked in! But you cannot leave the flick, if you do it will not respond with that agility which facilitates coherence and fluency. It becomes part of the routine of life, though needs escaping from sometimes, in order to refresh the practitioner and creator.

The complexities and tribulations that accompany writing, for me, I cannot and would not speak for anyone else, can temporarily over absorb and possess the creator. This state of being accompanies other areas of creativity and it is important to recognise the symptoms of overload. Actors have tools and techniques to cope with tension and stress. Deeply learnt and imprinted methods of relaxation for example as part of their training.

As for removing writing stress, simply walking away or walking out for an hour are good antidotes to an exhausted or too busy mind-set. Brooding and analysing in an over serious way can alter the mood so much that it destroys the ability to select and organise, contributing to a long term writers block.

I believe these responses are all to do with the rigour and discipline serious writers have to contend with and those who do not know, do not understand.     

There is something deeply satisfying when one begins to feel the narrative moves and flows in the way it should. One hopes one’s readers will also feel that as they turn the pages. It can be a relief when the manuscript is set loose to fend for itself after many hours and days of turning, resting and maturing.

Pinot Noir or Chablis? Rioja or Muscat ? Which shall it be?   

Patience and consistency, fine words and fine wine! 

Jenny Dunbar

 

 





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Circles, Anecdotes, Themes and Fire

It would be wrong to say all things are circular, but it is interesting how the narrative can often nuance its starting point as one ties the ends up. Endings, like beginnings, are really vital ingredients and so hard to pitch exactly right. What do I hope my reader will feel here? Does the weight of the last paragraph leave us in mid air, bring us down to earth with a thump, or just miss the point entirely?

 This week as I have contemplated the ending of my story/ novel, I have been surprised as I moved the pieces of the jigsaw around slightly, how the time element suddenly made more chronological sense. Why did that not seem obvious before? How an automatic reflection upon an earlier part of the story seemed to take over and gave me another thread to sew with. I touched the primary characters again and hopefully they will touch my reader.

I know I mess around with time in my stories, I shift and vary, but this is a conscious decision, is worked out and not a random action. Hence a great deal of thought is involved and time spent in searching for what one hopes is a viable and credible end product.

Intense scrutiny into the completed draft is an arduous, but essential part of the creative process and actually releases some new ideas. That, of course, produces more reflection and inevitably more work. When I say, ‘completed draft, ’I do not mean the finished item, but it is getting there, thanks to those ever increasing circles which force me to meet my characters again and think about their raison d’etre.        

Anecdotes. They attach themselves, not quite as many coloured patches, but rather in the way one lengthens a dart, refining a point and hopefully streamlining the effect. If by some lucky chance this enhances the angle, pace and emotion of the words then craft has gone some way to creating a little  art in the narrative. We live in hope!

Thematic or formulaic?  On analysis, which is inevitable as one reads through and reads through again, themes as opposed to formulas crop up in my work. Water themes, mystical themes, themes of juxtaposition and abstracted landscape.They occur out of my imagination and I work with them, or discard them if they do not seem right. Oh! And sometimes a dash of alienation.

I do not plan in great detail, but I analyse and work in great detail.  That is just my way and a definite pattern emerges. When the knitting, patching and darting start to be necessary that pattern is hopefully made clearer and more resonant by its complexity.

The words wake me up late at night and the next part of the tale begins to take shape. I do not have a pen and paper beside me, but let the ideas fester and a version of those ideas will come to mind, if I am lucky, when I begin to write. And of course one thing leads to another, sometimes usefully, sometimes not.

At times the words rush round in those ever increasing circles I mentioned earlier and I am pleased when I wash my hair which seems to purge the demons.

We all have our versions of the ‘how’ we create I wonder what some of yours are?

Well what about the element of fire ? I have pots in the kiln and anticipate opening it tomorrow morning. If all is sound I will smoke fire the porcelain at some point and hope the shapes and patterning enhance the form.

Jenny Dunbar www.lockpublishing.com/dunbar.html





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I discovered this little tidbit on a blog for writers who have Word 2010. I'm not a computer Guru, but It actually works! I only wish the voice sounded like Morgan Freeman.

"If you have Word 2010 you have, as a writer, a brilliant free tool at your fingertips. How many times have you wished that you could “hear” your own work back so that you can tell immediately whether it sounds right?

It takes a few minutes to install this tool but it is worth every second. Once you have this on your tool bar you simply highlight the paragraph you wish to hear and click on the microphone icon to hear if the words flow."

Just follow these simple instructions.

Open a document in Word 2010.
Right-click anywhere in the Ribbon underneath the HOME tab and click “Customise the Ribbon.”
Right-click HOME in the Right-hand pane.
Click “Add New Tab.”
Right-click New Group then click RENAME.
Give the group a suitable name such as Narration - or similar.
Choose a relevant symbol from the grid (i.e. microphone) then click OK.
Click the Dropdown menu headed “Choose commands from.”
Select “All Commands” then scroll down the left-hand pane and click SPEAK.
Click the name you have used (i.e. Narration) in the right-hand list.
Click the “Add” button in the middle of the screen and then OK.
The SPEAK button will now appear under the HOME tab (if you have too many buttons on the ribbon, it may appear in a New Tab at the top).
Highlight a section of your text. Click the SPEAK icon and sit back and listen to your work!





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ADVENTURES IN WRITING

Several years ago a good friend of mine told me that I should write down a lot of my adventures because I had lived such an adventurous life. Then a year or so ago, a good friend of mine (and former high school Spanish student who is very gifted in all things computer) after having run my web-site for several years suggested that I write a blog.

 I agreed as I thought it might help the sales of my books, which seem to be coming out about one a year. At first I thought I should write a “how to” blog on screenwriting tips and writing readability in general. This lasted for about the first dozen or so blogs. Slowly but surely my blog went from the art of how to get words onto a page to a series of personal adventures. Instead of writing grammatical rules and script writing techniques, I finally found my niche—life adventures that one can translate to the written page.

 Most people when they think of the word adventure, they think of something exciting and unusual. It may also be a bold, usually risky undertaking with an uncertain outcome. The term also broadly refers to any enterprise that is potentially fraught with physical, financial or psychological risk such as a business venture or other major life undertaking.

 Since I changed over to “adventure writing”, you will obviously have noticed that my stories are all over the map literally—some high adventures and some quite small and home grown. For example: My adventures in growing up in Okolona, Mississippi; my adventures with some of my relatives and people I have known; my adventures in foreign lands and situations, my selling Fitzgerald’s Happiness Tonic.

In my blogs, I show how I have used all of these adventures in my writing. I really don’t have to sit and dream up plot complications. The way I have lived my life is enough to just pluck an adventure from my memory and transfer it to one of my screenplays, novels or stage plays.

 

I suppose I have been trying to show that if you want to become a writer, you must live first—that means get an undergraduate degree from the University of the World and a Graduate degree from the University of Hard Knocks. I have degrees from both. Actually this is what my friend was suggesting: Write down some of your coursework at both of those universities.

 A couple of years ago I attended a high school reunion in my hometown of Okolona, Mississippi. I reunited with my best friend growing up. We were inseparable for all those teenage years. Then at age 19 we separated; he went to a Christian Bible School to become a preacher and I went off to Mexico, California, the Army, and a wide range of adventures in life. At that reunion, we hadn’t seen one another for 55 years. Even so, we took back up in our chatting like it had only been a weekend ago that we had seen one another. He told me after a bit, “You certainly have lived an adventurous life.” Then the next day from the pulpit after introducing me to his congregation he said, “Jack went to Hollywood and I went to Jesus .” In a way, I suppose he was saying Jesus was his adventure in life and mine was Hollywood and the worldly universe.

 I know that a lot of things I write about sound like high adventure and many of them are—like being caught up in the Cuban Revolution—like being arrested in East Berlin for black market currency dealing—like hitch hiking and getting picked up by some army guys who had stolen a car and were awol, etc. etc.

 Adventure is where one is involved in a bit of danger or where your livelihood is at stake or you are taking a chance of some kind. Those are the most popular adventures we like to hear about. However, we can make life an adventure on a much smaller level. I remember when I was young there was a Hillbilly comedienne named Minnie Pearl out of The Grand Ole Opry in Nashville, TN. She was pretty much the country Joan Rivers of her day. She could make ordinary happenings hilarious. In the process, she became famous and wealthy and beloved.

 So you see, adventure is where you find it. Some people get it in the kitchen. Julia Child made omelets an adventure and caught millions of people up in her world.

So just like my friend when he told me to put some of my adventures down on paper, I’m telling you the same thing. Put some of your adventures down on paper. You’ve had as many as I have but maybe just in your own way. You can keep them to yourself or you can share them—and then if they are interesting enough, they become adventures for others!

 Adventure is where you find it and most importantly, what you make of it.

Cheers, put a little adventure in your life today. As Helen Keller said, “Life is either a daring adventure or nothing.”





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Why We Need Black History Month

I recorded The Grammy's because I wanted to watch The Hunger Games for the first time. The Hunger Games represented one faction of society having control over another, to me. That movie had a huge impact on me as I fear it is a sign of the times. My son was walking to the convenience store, at my request, yesterday and a white man drove up, blocking his way, and accosted him. He screamed all kinds of ignorant statements because he was tired of “Drug Dealing Niggers,” walking down his street. We called the police and they went out to the man's house.

This ignorant man proceeded to attack the police because he feels the Police in our community are doing an awful job of keeping “Niggers” out of Lake Helen, Fl. where I live. He said the Police need to stop “Niggers” from moving here and especially stop “Niggers” from walking down his street! He also stated he did not like the way my son dresses, particularly the black “Doo Rag.” my son wears on his head. My son, at the young age of 31, has a badly receding hair line that makes him self conscience and he wears that garment to hide it. This man was arrested but of course out in 24 hours. The convenience store my son walks to is the only nearby convenience store in our area and the route my son takes is the only only route to reach that store. We do not own or can afford a car and my son enjoys walking. Are we to give up our right to go to the store because he has to pass by that man's house? Does this man have the right to reach into our lives and control us? Do you think I should ask my son to go to the store again and sit home in fear of him becoming the next Trayvon Martin? This man stopped his car in front of our house tonight and waited. My eight year old Grandson ran to me frightened and screaming. As I ran to the living room and parted the curtain's he drove off. I am angry!

Trayvon Benjamin Martin (February 5, 1995 – February 26, 2012) was a 17-year-old African American from Miami Gardens, Florida who was fatally shot by George Zimmerman, a neighborhood watch volunteer, in Sanford, Florida. On the evening of February 26, Martin went to a convenience store and purchased candy and juice. As Martin returned from the store, he walked through a neighborhood and Zimmerman, a member of the community watch, spotted him and then followed Martin (despite being told not to do so by the police) on foot to ensure that Martin would not try to steal anything from the neighborhood. Moments later, there was an altercation between the two individuals in which Martin was shot in the chest. Zimmerman also blamed Martin's death on the fact that he was wearing a black hoodie.

This is going on all over the country!

Back to The Grammy's, Beyonce's stage setup for her rendition of the gospel standard "Precious Lord, Take My Hand" featured a wall of African-American men while they held their hands up, which is a nod to the "Hands up, don't shoot" campaign that came out of Ferguson. And Pharrell's "Happy" used his performance to shed light on not only Ferguson, but also on Trayvon Martin as well. Backup dancers donned black hoodies like the one that Martin wore when he was shot and killed in 2012, and broke out the "Hands up, don't shoot" gesture amidst the middle of their performance.

Precious Lord, take my hand,
Lead me on, let me stand,
I am tired, I am weak, I am worn;
Through the storm, through the night,
Lead me on to the light: Amen!

I am glad movies like, “Selma,” are still being made, people need reminding! But there were also Common and John Legend, weighed in when they performed "Glory," their contribution to the "Selma soundtrack. "That's why Rosa sat on the bus; that's why we walked through Ferguson with our hands up," Common said. The most explicit of the comments coming from The Grammy's came from Prince, who said, “BLACK LIVES MATTER.”10916219891?profile=original





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www.tinagayle.net   I believe the best way for Authors to get their books out to the world is by teaming up with other authors. That's why I like to do an Author Exchange ever so often.

Right now, I'm doing the #FallingIntoLove Author Exchange

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Here's how it works:

  • You send me the information below
  •  I post it on my blog and send you the date it will be posted.
  • I send you my information and you post it on your blog and send me the date it will be post.
  • Make sure in the post's title to use #FallingInLove (this is to make it easier to retweet when the post is sent to twitter.)


Send me -

- a link to your cover (blogger doesn't let me upload pictures anymore.)
- blurb - less than 300 words
- except - less than 500 words
- Purchase links not more than 5
- author short bio - 100 words or less.
- author links - no more than 5

Date you would like the post to appear. (I'll do my best to try for that date no guarantees)



email the information to tina9561@yahoo.com


Please put Author Exchange in the subject line so I can find it. I'll schedule the post and send you a date that it will be posted.




Now you might be asking why should I do this? 


I have
  • over 36.8 K followers on Twitter
  • I'm on Triber and my post are retweeted by others
  • my blog feeds into facebook and goodread
  • If you use the #in the title your post can be easily retweeted by other people involved in the author exchanged
  • Also, I share your name/email address with other authors interested in doing the author exchange, giving you a chance to post on more blogs.




    Thanks for letting me share your book with the world,

Tina Gayle

www.tinagayle.net

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The pros and cons of a writers convention.

I recently attended the RomCon in Denver. The cost of travelling, accommodations, registration, food reached to nearly $2,500. Was it worth it?

So far, I’d have to say in monetary return – no. That is, unless the connections I made translates into a sudden burst of sales at Amazon and Barnes & Noble. Not likely.

In terms of a useful experience, maybe. The speakers ranged from terrible to great. The organization of the event could have been better. The accommodation was poor (I froze in some of the lecture rooms and my room flooded from a leak in the ceiling, etc.) Did I have fun? I’ll explain later. Did I learn anything? Not as much as I hoped.

What was good:

  1. I met some amazing authors
  2. Excellent presentations on character development, plot workshop, cover design workshop, the value of independent publishing, and writing sex scenes.
  3. Entertainment: My favorite event was the Mimosa Madness. Authors participated in a social event wherein participants had to complete a bingo-like card. The fun in finding the author to match the description on the card made way for a crazy and zany hour of getting to know everyone. The prizes were terrific. And the mimosa, yummy!
  4. Facility (Crown Plaza Airport): food was tasty and served quickly

What could have been better:

  1. Speakers should stay on topic(some speakers strayed off topic half the time)
  2. Speakers should allow time for questions
  3. Audio / visual equipment in working order
  4. Sound system improvement (echos distract and make comprehension difficult)
  5. Ensure lecture room temperatures are comfortable
  6. Improve registration – ensure registrants are greeted upon arrival and understand procedures (I arrived Thursday early evening but no one had info or handouts; the next morning the registration felt chaotic)
  7. The book signing event could have been two evenings instead of one short event.

One of my favorite memories:

I met Kasi and Jerrie Alexander, fellow authors published by Omnific Publishing

The worst:

My main goal was to gain insight into marketing techniques. Lo and behold, that was the worst lecture. The author talked about her experience with online dating service. I waited for the real meat and potatoes on marketing. It never came. Ugh!

The second biggest disappointment was attending the “Birds of a Feather Reader Chat & Book Giveaway.” When I entered the room and discovered piles of books on each chair, I felt overwhelmed with the generosity. This event was led by a rep from the Book Reading Gals. Casual is good but being sloppily dressed in front of your guests is an insult. After a USA chant (not being American, I felt out of place, again), the rep began to mention book titles and author names. Her favorite expression was ‘OMG’ or ‘Oh my God,’ but I don’t recall hearing why any of the books rated the ‘OMG’. This went on for the entire hour as she strutted within the circle of attendees. The attendees were mature people and deserved more than ‘OMG.’

Did I have fun? I did until the insult.

During an event someone pointed to me and told the room full of people that I was from Canada. She turned her back to me, then made a statement ending in ‘eh.’ Everyone thought it was humorous, except me. Until that point I felt just one of the many people enjoying the day. After that, I felt like an outsider and disrespected.

I’m attending one more writer’s convention this year. It’s the When Words Collide in Calgary, Alberta, August 8-10. The cost will be small as it’s only a short drive from home and a bunch of us authors are sharing the cost. Finger crossed this event will prove to be worth it.Life of a Writer10916216252?profile=original

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The future of book / publishing altogether

For some reason I am inspired to share my innermost thought to you listeners on a subject concerning books and publishing, especially when it comes to ebook, self-publications, and trade publishing. You've all heard this phrase before, "you can't judge a book by its cover," but in this new age of self-publishing, we as readers would to have to be open minded to skepticism when we see a low-budgeted/self-designed book, because this output presentation immediately tells us the nature of the author's seriousness, why he or she couldn't develop an eye-pleasing graphic in this new-age, technology savvy, world. This is not to devalue the literary quote (you can't judge a book by its cover), but this quote as many of us would agree, has aged, and perhaps expired. This is not to disregard the work of any writer of value, because there are many great writers out there who had fallen victim to the traditional-publishers'-controlled-environment of book publishing, at least until the introduction of ebooks and Amazon-like outlets in the 20th century. I have attempted to become to serious at times myself, and I gave it everything that I owned, including my budgets and full-times. If you are great, only YOU can convince the world, and that mean that you'd have to be persistent. In the end, however, the persistent becomes an hard pill to swallow for many writers. But thanks to Amazon and the introduction of eBooks, many writers dream can now come true, and together we can break the bondage forced on our literary talents by the refusals from the big publishing houses.

I can honestly say that many of my best-read books were written by indie (independent) writers, and I am not only talking about novice writers, but seasoned writers as well. Traditional publishers could not handle the workload of publishing every writers out there, and that is perfectly understandable. This is why the big publishers only choose to publish the 'one-per-centers', the ones with the greatest chance of achieving a mass appeal, even if the writing is mediocre at best. Yes, this practice is unfair to many rejected writers, especially those who spent their entire adolescent studying the art and styles of writing, with little hopes of being that new voice of the generation.

If you can find that literary VOICE, then nothing can stop you.

What is this 'voice' I'm talking about?

Well, if you are still listening/reading this article right now you may not realize that you have just read a whole page of writing without pausing. The voice is that fluent deliverance that naturally comes with every seasoned writers who have perfected the art of writing and can delivering exactly what is in their mind, usually in one take, with the utmost clarity. Many writers like myself practiced on creating scenes, surroundings, dismantling and composing the scenes  like a broken pottery, to see if it can be perfected once again. Many writers would never find this voice, and would become stuck with imitations of what they'd read, hoping to make it unique with some tweaking. In order to achieve the 'voice', you would have to practice writing a lot, and with different styles. Big-publishers can immediately sense your nervousness (immaturity) through your query letters and sample chapters if you submit your work to them unprepared. A good editor can almost immediately sense what type of style you are writing with, and YOU DO NOT WANT AN EDITOR TO QUICKLY  IDENTIFY YOUR WRITING STYLE, CONSIDER YOURSELF DENIED.  Your presentation have to be unique, something never achieved, like Michael Jackson with the Pop-music, Picasso with his absurd arts, and that book 'Crime and Punishment' with its flawless deliverance.

A writing style is not something you build by chance, it has to be developed, honed, and mastered, and an editor reading your sample work can feel the story if it is good. If you want to become a world famous writer, unfortunately, you'll still have to go through a big publisher to gain that reputation. So good luck, and don't forget to practice tirelessly before approaching them.

I personally do not believe that traditional publishers are putting out the best books out there, and that their books are mediocre at best, except for a chosen few. I think that the book publishing business is going the wrong direction, and this is why the businesses altogether were loosing money before the introduction of eBooks, and the unfortunate downgrades of bookstores; Borders, Powell's etc

I think what ought to happen is individual franchising among big-money-traditional-publishers and independent writers if we are looking to expand literature through a diverse list of great talents. Big publishers franchising with indie-writers is not something unheard of. In the year 2005, Simon&Schuster acquired a small-press publishing business called Strebor, from Kristina Laferne Roberts, an author who is now famously known as Zane. Zane was a successful self-published author of many erotica books before Simon&Schuster approached her books and bought her publishing house. Now, Strebor is the largest producer of African American trade-mark books in the world. Another example is that of rapper 50 Cents, who is the owner of G-Unit Books, another imprint of the Simon&Schuster company. Oh yes, how about the shocking $119 million payout made from Penguin to to Author Solutions, the self-publishing company behind iUniverse and AuthorHouse, in the year 2012. Not bad. Another is that of Author Vickie Stringer, the CEO of Triple Crown Publishing, one of the largest urban novel publishers in the world despite its refusal to become an imprint of any big publisher. The story goes on and on.., and this leave a lot of hope for us indie (independent) writers / publishers.

Signing to a big publisher is not the only way you can achieve greatness. You can do it yourself if you are willing to put in the effort and time. Author Amanda Hocking is an example of the many independent greats who had sold million of ebooks. Time is money, and the big-publishers have a lot of them to budget out to make their chosen writers successful.

In my next article, I will show you some effective ways you can use to make your ebook widely noticed and climb to that bestsellers rank whether through Amazon or BN. For us indie writers, the struggle is real, but if you study the market, you will see that the opportunity is endless.

Tell us what you think of this article, sign-in and leave your comment for everyone to read and reply. Thank you.

P.S. If you find an error in this article, that's because it was written out in one take. I will recommend that you writers practice the same and just write. You may submit your composed article to me at, http://indiewritersupport.com/blog and I will approve it as a blog for all to see and read if it is properly written. 


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Altogether now... ready? A one, a two...

You blurb all day
You blurb all night
Blurb, blurb, blurb
Til the early mornin' light.
Hopin' your book
Is the one they'll choose.
And when the sales don't come
You feel like a bum.
You got the Indie Book Promo
Ain't Gonna Do It No Mo'
Welcome To My Pity Party
Somebody Shoot Me Boogie Blues.

The Indie Book Promo Blues

Yeah, it's the Indie Book Promo Blues.
Your precious time you fritter
On Facebook and Twitter
Tryin' hard to spread the news.
Then when no one bites
You turn out the lights
And cry the Indie Book Promo
Ain't Gonna Do It No Mo'
Welcome Tto My Pity Party
Somebody Shoot Me Boogie Blues.

The reason why there are a million (well, okay, only a little over half a million on amazon) "How To" books on the subject of book marketing is because that's what every indie author wants to know. How to? Probably everything you read about the subject in those books is good advice, to some degree or another. Unfortunately, most of it isn't likely to result in a whole lot of sales. Why?

AmazonCapture.jpg



I suspect it probably has something to do with the fact that the market is now saturated to the hilt with books by indie authors. In a single year (2009 to 2010) nearly 3 million indie paperbacks were published (according to an estimate by Bowker's "Books In Print"). That breaks down to about 625,000 books a month! And that's just paperbacks! The number of ebooks published would likely double that amount. And it hasn't slowed down. If anything, the number of independently published books (paperback and ebook) published per year continues to increase.

That being the case, it's almost pointless to spend time promoting your book to a general population of readers. One of the best pieces of advice is to identify a specific target population, people who would be most likely to buy your book if they knew it existed.

 You can find a lot of online sites, forums, groups and book clubs that are dedicated to a specific genre (for example, "Fantasy"). That's great. The only problem, for an author, is that it seems most of such groups are not particularly author friendly. That is, they either flat out don't allow authors to promote their books on the group pages or, if they do allow it, they'll have it set up so that promotions are only allowed in a specific "author promotion" section on the group site. A lot of the groups at goodreads.com are set up like that. That seems like a good idea, right? I mean, I can see the reasoning. If they allowed promos on the discussion pages, we pesky indie authors would invade in droves of Biblical proportion like a plague of locusts. Thing is, it seems most of the group members who aren't authors, (and that's usually the majority) never (or hardly ever) bother to check out the book promotion section. Why? Because most of them still seem to be under the impression that if you self-published your book, it's probably not worth reading. Anyway, the result is that the only people who visit that section are other authors whose primary reason for going to that section isn't to find new books to read. No, they're only there to post a promo blurb for their own book.

  • • •Authors promoting to other authors • • •

That's become the case all over the internet. There are a ton of book-related Facebook groups where authors are encouraged to promote their books but, again, it's just hundreds of authors promoting to other authors whose primary reason for being there isn't to find a good book to read. They're only on that page (for a minute or two) to promote their own book. People who actually want to find a new book to read rarely (if ever) go to one of those Facebook pages.

Of course authors are readers, too. And once in a blue moon, another author will see your promo blurb on Facebook or Twitter and they'll click the link and buy the book. It's rare, but it does happen. I belong to over a dozen book-related Facebook groups and I do post promos at least 2 or 3 times a week on all of those group pages but, honestly, I don't think it does much good. So why do I do it? I guess because at least I feel like I'm doing something!

What about purchasing ad space, like on goodreads.com or Facebook? Some people do get a few sales from those ads. I've tried both but they didn't seem to result in any sales.

What about Twitter? Seems like every author now has a Twitter account. But do promo tweets result in sales? Maybe, once in a while, but the problem with Twitter is that there's no way to know if a sale was the result of having tweeted a promo blurb. There's no way to track that. I use Twitter quite a bit but, to tell you the truth, I think it's probably more of a waste of time than it is an effective sales tool. Again, I think I do it only because it's there and it makes me feel like I'm doing something rather than doing nothing at all.

What about giveaways? I tried the Kindle 5-day free download thing. At the end of the 5 days, nearly 500 copies of my novel (Ash: Return Of The Beast) had been downloaded. I have no idea how many of those 500 people actually read the book after they downloaded it but none of them bothered to post a review on amazon. Getting reviews is really the primary reason for giving the book away in the first place. The more reviews your book has on amazon, the more likely it might attract other readers.

Some people have had better luck with the giveaways but, from what I've heard (from other authors who have tried it), it's not all that effective. Some authors have argued, saying, "Well, at least now my book is being read by hundreds of people!" Well, maybe. What they don't seem to realize is that there are 10s of thousands of people out there who are practically addicted to scarfing up as many free ebooks as possible just because they can. They'll probably never get around to actually reading most of them.

What about personal blogs? I'm pretty much a newbie when it comes to blogging. My blog (www.GaryValTenuta.blogspot.com) has only been in existence for a short time and it's had only a little over 1200 page views. All I know, at this point, is that those 1200+ page views haven't yet translated into a single book sale. But, like I said, I'm still new at this and looking forward to seeing how it goes.

Another suggestion you'll often find in those "How To" books is to "engage in conversations with readers without necessarily promoting your book". The idea is that sooner or later, as people get to know you, they'll want to know more about your books and that will result in sales. Been there, done that (still doing it) and it's not all that effective. Nothing wrong with engaging in online conversations with people who love books but the bottom line is you'll end up investing a LOT of time for very little (if any) actual return in terms of book sales.

So what's an author to do? That's what we ALL want to know. The best advice I can offer is to just do what you can (all of the above) with the realization that it's probably not going to result in a lot of sales. And while you're doing those various promo activities, keep on writing! Get another book out there. Or a series of short stories or novellas. The more books you have available, the better the odds of getting sales. If you have one book available, you might only get 2 sales in a month. But if you have two books available, and two of each are purchased, you've collected royalties on four sales that month, and so on. It takes time for the sales numbers to build up. But as your sales numbers increase (along with the number of reviews), so does the ranking of your books in amazon's system. The higher the ranking the more visible your book will be for people using key words to search for specific kinds of books on amazon.

Of course there's always the possibility that your book contains that undefinable magical "something" that excites the first few readers so much that they tell all their friends they just have to read it, and then it becomes an over-night cultural phenomenon, in which case a big publisher will offer you a ton of money for the rights and you'll no longer have to suffer the Indie Book Promo-Ain't Gonna Do It No Mo'-Welcome-To-My-Pity-Party-Somebody-Shoot-Me- Boogie-Blues.

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Make Your Book(s) More Marketable

Write Your Next Book With The Media In Mind

Here is what I know and think about making your book more promotable.
The world of book publishing has changed immensely over the past decade  --and certainly over the past three years, thanks to Amazon, Apple, tablets, e-books, Borders, and social media.
The role of book publicity has not changed, though the methods have been altered.
PR is needed to give a book a chance at succeeding in an overcrowded marketplace and a noisy media landscape. With more books being published than ever before, and more media outlets around than ever before, there is a lot of competition to get a diluted piece of the pie.
Technology has no doubt impacted many industries, including: publishing, retail, the news media, and even the way books are written. As a result, readers and consumers have been changed as well.
It may seem like everyone:
·         Has plastic surgery
·         Eats organic food
·         Watches TV on a smartphone
·         Spends more time tweeting than talking to others
.... but such phenomena show we are a changing and diverse nation.
Not everyone is doing these things I just mentioned but the world certainly is in transition.  Writers are changing, too. They are morphing into hybrids - - they are writers and they are promoters.
I understand what it is like for today’s author to be confronted with the new publishing landscape.
I have been in publishing and PR since 1989, back when we used to fax media pitches.  I have worked for publishers as an editor and a publicist and for the past 14 years have served as the marketing director for the nation’s largest book promoter, Media Connect, formerly known as Planned Television Arts. I have also had a book published and learned how challenging it was to promote it.
And for the last two years I have posted at least 800 times on my blog, writing the equivalent of three full-length books, about all aspects of book publishing, publicity, marketing, advertising, writing, and the fate of the industry.
See, a promoter never stops promoting!
It used to be that the publisher would take care of the publicity for a book, though it didn’t always do a great job. Then authors started to supplement the publisher’s efforts. Now authors are the publishers.
Today, authors team up with publicists that they hire and maybe also get help from their publisher, if they have a publisher, if they offer to help. It takes a village to promote a book.
Many refer to their book as their baby.  Well consider the PR campaign the way you would when paying for your kid’s college. You hope there is a payoff to it, but you wouldn’t dare choose to not send your kids to college.
There is no way of getting around it. To embrace PR as an author is to embrace your future.  The good news is there is plenty that you can and should do, to promote your book.
You Need To:
·         Think like the media and about their needs
·         Create a book with promotable content
·         Change your attitude about your PR role
·         Realize it is up to you and in your hands to grow as a writer
So How Do You Write A Book That Will Be Promotable?
·         Do you have to kill someone – or write about a murderer?
·         Do you have to confess to a sexual addiction to a celebrity?
·         Do you need to have the name on the book cover say JK Rowling or EL James?
·         Does your book need to be published by a big New York house?
Sure, these things would help, but I have promoted books by unknown, first-time, self-published authors and have seen them succeed.
They Have:
·         Something that is promotable
·         An interesting background
·         Confidence, conviction, and personality
·         A willingness to do whatever it takes to get attention
·         Put in the time and effort that is necessary
·         Taken a creative approach to the media
·         Been lucky
Of Course, Authors Can Be Promotable But It Doesn’t Always Yield Sales
What makes a book sell is not necessarily the same thing that makes it news worthy or promotable. Today we are talking purely about publicity and the news media – not marketing, not sales, not advertising -- though they are all closely linked to one another.
I See So Many Mistakes Made By Authors. They:
·         Wait too long to start thinking about publicity
·         Mistakenly think they can do it all
·         Mistakenly think they will succeed without PR
·         Falsely believe the media will cover them with little effort
·         Think PR is a one-time thing but really it’s an ongoing, perpetual thing
Too Many Authors Have Hang-Ups About PR
-          They don’t believe they are promotable
-          They aren’t comfortable promoting their book
-          They don’t want to spend money on a publicist
-          They think their publisher takes care of everything – or they fear stepping on the publisher’s toes
-          They don’t want to sound like they are begging or bragging
-          They lack the time or resources to execute a PR campaign
-          They don’t know how to talk about themselves
-          They are shy or fear rejection
-          They feel uneasy talking to the media
-          They lack confidence in their appearance or voice
-          The PR process seems murky or unfamiliar to them
All legitimate things, but all are excuses. You need to take ownership of your book and that means quarterbacking your PR campaign.
Give Yourself A PR Audit
·         Examine your past and see what the media might find noteworthy
·         Look at the experiences you have had and see if any are worth discussing
·         Think of the connections you have and the people you know – can you drop names to the media?
·         What is in your book that the media will find of interest?
Think About What It Is That You May Want to Accomplish With Your PR
·         Branding your name to help your career
·         Building a media resume
·         Establishing your voice
·         Selling a current or upcoming book
·         Influencing others
·         Conveying a strong message
·         Selling backlist or non-book products/services
·         To stroke your ego
·         Helping you get a book deal or better terms – or to get the eyes of Hollywood on you
·         Leading you to being hired as a consultant or employee
·         To land paid speaking gigs
What Are You Willing To Do?
·         Pour your time into it
·         Devote the necessary money and resources
·         Get help
·         Willing to experiment and diversify your approach to PR 
·         Going out of your comfort zone to do what is needed
The Books That Are Most Promotable, Whether Fiction or Non-Fiction, Are Those That:
·         Are first to raise an issue or aspect of life.
·         Are unique in how you tackle a well-known subject.
·         Reveal news or raise great questions on a newsy topic.
·         Lend personal insight on an industry, person, or organization that we are curious about.
·         Are great at the extremes – using humor, sex, violence, love, politics, money, fame or other
          push-button emotions on sensitive issues to get a point across.
·         Are controversial, outrageous, trendy, offensive, and shocking.
 
Creating A Media-Friendly Book
What if publicists could influence the editorial content of a book before it’s published and promoted?  What if the book could be enhanced or altered so that its integrity remains intact, but its ability to attract media attention is increased?
So few authors—and even publishers—consult a publicist far in advance of publication for the sole purpose of doing a PR audit of the manuscript.
 
To do so, requires great forethought and planning, something most authors aren’t aware of and something most publishers are too rushed to consider.
Still, I ponder the idea.  Can you imagine how much better a book would sell if it was packaged for the media?
There may not be an exact formula for making a book promotable.
Some things can’t be altered such as the author’s credentials, who the publisher is, or the overall theme of the book.  But anything from a book’s title, length, use of photos, language, revelations, etc are up for grabs.
Consider creating a PR laboratory, where you can genetically alter a book’s DNA, where you can cut here, add there, or change this—and you suddenly have a media-friendly book.
There are challenges to this, for sure.  Let’s see:
1.      You need enough time to give it a cosmetic makeover.
2.      There needs to still be something of quality as a base to work with.
3.      You need a smart editor to team with a savvy publicist to make sure the book is still a quality read while addressing 
         the media’s needs.
4.      You have to know what the media wants and how to feed it to them.
There’s also a dilemma attached to such a process.  An author is very proud and protective of his or her work.  She wouldn’t want some stranger suddenly rewriting her creation.  It seems less genuine, less authentic, less creative to suddenly throw in things to a book just to placate the media or commercial demand. 
But if you can live with the changes you’ll have a much more marketable book. 
So if one were to engage the services of a PR consultant, what would he or she be told?
1st, it depends if it’s a novel or non-fiction.  There’s a huge difference in what can be done to each type of book.  2nd, it also depends on the genre you write in and the existing competition out there. 3rd, it depends on how much media coverage has already taken place on your subject matter. 4th, it depends on the type of media you plan to approach.  The needs and nuances vary greatly amongst television, newspapers, magazines, blogs, and radio shows. 5th, it depends on the amount of money and time you can dedicate to promoting your book.
If you want to write a book that has a chance of getting publicity, sales, and critical acclaim, you first need to write what you want, what you know, what you feel.  But then go back and edit and revise in a way that makes it more promotable or commercially viable. This doesn’t mean you are selling out. It means you are making additions or changes that don’t substantively alter the integrity of the work but by making such changes, you now connect with potentially a larger or more rabid fan base.
Look at trends, demographic changes, and emerging industries or lifestyles.
See if you can change names, places, professions, and cultural references in your book to match the look and tastes of the newly emerging America,
-          Instead of the family pet being a gerbil, make it a three-legged dog
-          Instead of a relationship book being about a power couple, make it about a waitress and a fireman
-          Instead of setting your book in the present, make it about the 1980’s
-          Instead of being vague about a college or street or company, reference specific ones that are sure
           to have many followers
-          Rather than saying something happened, show it, and be descriptive
-          Throw in people the media can relate to or like
-          Instead of writing about worlds, people, or times that you didn’t come close to experiencing in
           your life, write about something that connects to your past, family, city, job, relationship or
           childhood
-          Be willing to make despicable characters strong and almost likeable. Turn our perceptions upside
           down – make us think about those we normally don’t like or shine a spotlight on
What’s Today’s Media Landscape?
·         More media outlets and opportunities exist than ever before
·         And their value, individually, is more diluted than ever before
·         You will need a certain quantity of quality media placements
·         You need to secure publicity by the pound
·         Most media coverage can take place by phone and email -- it’s becoming rarer that an author
          needs to travel or take to a road tour.
·         Print
You have book reviewers, news and feature editors, columnists, beat writers, op-eds and by-line article opportunities at
-          Newspapers
-          Magazines
-          Newswires
-          Newsletters
-          Trade journals
-          Industry publications
-          Airline magazines
·         TV
-          Interviews or feature stories on national and local news programs, morning shows like GMA or
           Today Show, late shows like Daily Show with Jon Stewart , weekend shows, talk shows, and
           magazine format shows such as 60 Minutes
·         Radio
-          Interviews or feature stories on national and local talk shows or news segments
-          Different station formats target certain demographics
·         Online
-          Blog interviews, stories, reviews
-          Online reviews posted on various sites
-          Guest blog posts
·         Social Media
-          Facebook
-          Twitter
-          LinkedIn
-          YouTube
-          Pinterest
-          Instagran
-          Your blog
PR is not just about giving away free downloads of chapters and books, or of tweeting and making videos, or of e-blasting a press release. It is about making a sustained, strategic effort to influence the influencers and get media coverage that will help you in the short and long-term.
Your Writing Can Help You Get Media Coverage
-          Great writing can get people’s attention
-          Identify a particular chapter to make available for your site
-          Find a few high-quality passages to excerpt
-          Coin a phrase or highlight something odd or unique
-          Invent your own word to explain or express something
-          The specific word choices you make and the level of vocabulary matter
-          The overall writing style and pace of the book are important
How You Talk About What You Wrote Matters
-          Are you the most qualified to write your book? Sound like it
-          Find a way to summarize without the details
-          Get to the heart of why one would read your book
-          Can you compare your work with other known writers?
-          Sell the action, the dilemma, the characters,, the words
-          How do you describe your book in the context of your life?
-          How does it fit into the body of your other writings?
-          Can you genuinely speak with passion, confidence, conviction?
-          You should visualize your press release headline as you write your book
-          You should formulate your 15-second elevator speech about your book before it is written
-          Find a way to succinctly put your book or story into perspective and relevance
-          Express it in a way that serves a need, fulfills a desire, or feeds a want – and sounds interesting in
            the process.
Think Like The News Media
They look for books not only that are well-written, interesting, and new, but where:
-          There is a direct tie-in to their readers or audiences, such as by location, content, theme, or
            industry
-          There is news to report or you can tie into things in the news
-          The author is famous or has great credentials
-          The book ties into a movie
-          The book is a best-seller
-          The book is getting buzz through Twitter or YouTube
-          The book is controversial
-          The book has something the journalist, blogger or talk show host can personally relate to
-          The demographics of the media outlet tend to match those of the book’s intended readership
Find a way to reduce your book of 200+ pages into a handful of bullet points and sound bites.
The Media Is
-          Overworked
-          Understaffed
-          Jaded
-          Exposed to too many options to cover
-          Human and has physical, psychological and financial needs
-          Smarter than the average person
-          Drawn to big issues, dynamic personalities, shock, drama, power and fame
-          It is expanding and shrinking, diversifying and fragmenting
Scrutinize Every Aspect and Component of Your Book:
·         How visually appealing is your book?
·         Look at the front and back cover colors, images, design, texture
·         Book title and subtitle
·         Testimonials/Endorsements
·         Foreword, Intro, Preface
·         Price, paper quality, type face, interior design, add-ons/resources like a CD or DVD
·         The book’s timing
·         Who the publisher is
·         Chapter headings and the table of contents
Does Your Book Cover The Topics That Have Popular Followings?
What Is Evergreen? What Is Needed vs. What Is Desired?
·         Sex / Romance
·         Relationships: Parents, Lovers, Siblings, Friends, Enemies
·         Politics (Issues, Policy, Government)
·         Religion (Spirituality)
·         Dogs/Cats (Pets/Animals)
·         Wealth (Money, Retirement, Career, Homes)
·         Gadgets and Technology
·         Kids/Parenting (Education, Family Dynamics)
·         Entertainment/Travel
·         Health (Diet, Disease, Beauty, Youth, Sports)
·         Life/Death
·         War/Peace
·         Natural Disaster
·         Celebrity
·         Ethical Questions
Does Your Book Cover Themes Such As:
·         Loss and grief
·         Romance
·         Second chances
·         Hero/villain
·         Fame
·         Greed
·         The underdog
·         Ability to grow/improve
·         Offering advice: legal, financial, parental, career
·         People need guidance on life and through each phase/stage
Think In Terms of Headlines and Bullet Points
·         What makes your book new, unique, different or funny and entertaining
·         What ties your credentials into what is in the news?
·         Write a book that’s promotable by thinking like a promoter; write for the media – not just the
          consumer
·         Can you convert a chapter heading into a media story?
What’s The Media Looking For?
·         Drop names, events, places in the book
·         Cover a newsy topic
·         Reveal a thinly veiled truth about someone
·         Make an allegation or accusation
·         Raise a theory and question the status quo
·         Dispute perceived truths
·         Attack or promote certain values
·         Be mysterious
What Helps You Get Media?
·         Socialize or regionalize the book
·         First, media begets media
·         Get buy-ins early to create traction
·         Build buzz by getting early reviews
·         Have the backing of a group
·         Try to ride the coattails of others or be linked by association to big things, people or events
·         Tie into something that is on the calendar – a relevant holiday, an anniversary, an honorary day
·         Think of your life – create a matrix of people, events and experiences and think of how to call
          upon your past – ask for specific favors
·         Exploit personal experience: overcoming addiction, abuse, poverty, loss, disability, arrest
·         Create a resume: don’t lie, but shape it to tell a story = develop your media persona
·         Channel your energy, resources and creativity not just towards your writing, but to your PR
          efforts.
·         Use your gift – your ability to communicate with words and images – to promote your work
·         See PR as a means to an end, just like passing tests leads to a school degree or creating a resume
          leads to a job
·         Shape your image – think of yourself as a business and develop a tagline
·         Set the tone and image of who you are or want to be seen as – by what you say, do, and look like
·         Create your Web site at least 5-6 months prior to your book launch date
·         See your launch date as a coronation – not Day 1. From your launch date, you have 30-90 days to
          make an impression.  
Explore Writing About Powerful Minorities or Niche Groups
·         Hispanics
·         Gays and lesbians
·         Jews
·         Entrepreneurs
·         Intellects
·         Parents of young children
·         Fans of: football, baseball, movies, etc.
·         Ebay users
·         Divorced women
·         Animal Rights advocates/opponents
·         Gun advocates/opponents
You get the idea – there are hundreds of such classes, groups and connections out there that you can tap into.
For Novelists, See:
·         What ideas have not yet been explored
·         What character traits would be unique
·         Think of locations, time periods, historical events to connect to
·         Look for the extreme, the unknown, the emotional triggers, the fantasy
·         Monitor the news
·         Look at an Almanac or Census Data
·         Anticipate trends from your observations, experiences, or conversations
·         Be aware of what the competition writes about
Your Approach Towards The Media Should Be As Follows:
·         Create a press release based on your core message and then expand outward into other areas
·         The opposite of your core message can be commented on as well
·         Forget any sense of fairness: often, the dumbest things get attention.
·         You may need to think on a simpler level in order to generate story ideas that will interest others
·         PR is the opposite of substantive writing – but it is important – it’s the doorway you must enter to
          get to your reader
Explore The Extremes and Weave Them Into Your Book Or Media Pitches
·         Make outrageous statements
·         Unleash wild predictions
·         Raise questions
·         Insert gut-punching humor
·         Express or appeal to emotions: Fear, Anger, Love, Hate
·         Offer a confessional
·         Reveal a truth
·         Offer ways to help people – inspire, inform, enlighten them
·         Play Paul Revere and issue a warning or offer prevention or a solution to some dilemma
As An Author You Are Also A Publicist
-          Determine what you can give away to get what you want
-          Brand beyond the book – brand yourself
-          Promote  to perceptions – appeal to what people believe
-          Promote to assumptions – appeal to how they think
-          Promote to appearances—appeal to what they see
-          Befriend people with big mouths to get early buzz
-          Viral videos – try to do a few but don’t expect a lot
-          Networking – always
-          Issue teasers with blog posts, a short story, or even a prior book
-          Partner with other authors – other writers can help you greatly
Look At How You Are Packaged
Honestly Assess The Following About Yourself
·         Physical Looks
·         Clothes
·         The Persona You Project
·         Sound Of Your Voice
·         Vocabulary Choice
·         Energy Level
Other Factors To Ponder
·         How would your book or life translate into press release speak?
·         Do you have a sponsor – such as an organization or non-profit that is endorsing you?
·         Do you have a co-author or collaborator that brings media savvy and mojo to the book?
·         Do you have someone who can champion you?
What Else Can You Do?
·         Promote your book way before it’s out
·         Do something daily for your book publicity
·         Meet deadlines and work in advance to handle potential setbacks
·         Poll others to test out ideas
·         Anticipate – don’t follow – trends
·         Get used to talking about things in a way that is more hype than substance, more extreme than
          modest, more sensational and not so ordinary
·         Copy what works for others – but only the important traits
·         Get out of your head and step back so you get an honest perspective of your book
·         Don’t let your ego get in the way
·         Coincide your media pitches and efforts with upcoming events, holidays, anniversaries, honorary
          days, and timely news hooks
I Conclude With This:
I know you see yourself as a writer, first and foremost. And you should. But it is not a distinction exclusive of being other things. You are also a promoter.
Try the hat on, and get comfortable with it.  
There is nothing more rewarding than writing a great book than to have a lot of readers and media attention. By actively promoting your work, you position yourself to break through the clutter and to be heard.
Written by Brian Feinblum

We wish you well in your journey.


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