Being an author is hard. One must not only write books, but also take on different roles. They have to be editors, marketers, bloggers, advisers, and the list goes on. In the publishing journey, a writer learns that very few things are for free, or at least affordable. 

Book trailers are a great tool in promoting your own work. You can not only tie them to your Youtube channel, but also link them to author interviews or even press releases. They can really come in handy, anyway.

I have been publishing books since 2010, and in 2012, I received my first book contract. That book, titled Upon Your Return, a Victorian romance and book one of the Heiresses in Love Series, was released in February of 2013 through Summer Solstice Publishing. It wasn’t until the following September that I attempted this crazy thing called ‘a book trailer’.

But, what do we need book trailers for, huh? There seems to be a lot of people for them, and a lot against them. Some people don’t see the merit it in them, while others swear by them. The good trailers I have seen, though, have sold me on the books. Of course, the blurbs and covers don’t hurt either, right? LOL. Still, a good book trailer can go a long way towards helping you to market your books effectively. I’ve been designing them since 2013, and I haven’t had any complaints yet.

However, during my first foray into creating a book trailer, I crashed. Hard. As a starving artist, I desperately wanted to have a book trailer, but really didn’t know how to go about it. I was told someone had to design it for you. So, I looked around. I couldn't find anything less than $150-200 to create a book trailer. I thought that was normal. And I'm sure it is if you want something that is smashing. I did find a place that charged $5.00, but the low price made me wary. What? You might fork over that small bit of cash and see nothing from it.

So, after numerous months of mourning the fact that I didn't have my own book trailer, I decided to research it.  I had read somewhere that you could create your own if you had the right software.  I read up on it more.  

My first attempt was all right, if not a bit long. It ended up being between two to three minutes. People complained that it lagged, and I soon agreed. There were also copyright issues, as I didn’t realize that I couldn’t use just any old picture I found or an MP3 of my favorite song.

I learned my lesson, though. Now I know better.

We have to think carefully about these things. Have you thought about designing your own book trailer? You probably saw them on Youtube, or saw links to them on Facebook or Twitter. Didn’t you ever wonder where the images or music came from? They most likely came from reputable sources, were purchased legally.

So, to be fair, I’m including my first attempt here. You won’t hear any music, but you can sort of see what it was before if it plays correctly.

Attempt 1

http://www.authorstream.com/Presentation/marielavender58-1922324-upon-return-book-trailer/

Well, after several attempts, I managed to get something I’m proud to show you.

Final Attempt

If you're an author or business person, you may be wondering how in the world was this accomplished? I will tell you. There's no reason to keep secrets like this to oneself. I don't know how many times I've been clueless about something and felt so grateful when someone bothered to post an article about it online. So I will give you step by step instructions here.

1)    Pictures.

You want to find some great pictures for your video. As we all know, there are sites out there that let you purchase pictures for said price. Here are some great sites that give you the ability to pay affordably for images. I know there are many more.

http://www.123rf.com/

http://www.bigstockphoto.com/

https://us.fotolia.com/

http://www.shutterstock.com/

http://www.mediabakery.com/

http://www.istockphoto.com/plans-and-pricing

http://www.dreamstime.com/credits.php?fcr=1

There are some decent sites out there that offer free pictures as well. Some sites I have used are freedigitalphotos.net, Stock Xchng (http://www.sxc.hu/), stockfreeimages.com, pixabay.com, Fotolia, Photobucket , freeimages.com and morgueFile.com. 

On any of these sites, you have to be pretty unique with your search terms or you won’t find what you’re looking for.  The best one I have found so far, and it does require a small investment ($20 for 20 credits, or less, depending on your budget), is 123RF. I also used Fotolia for a book cover recently, and that was a very positive experience. If you want a sneak peek of the kind of images you can find on free sites, though, please visit my website at http://marielavender.com/about/my-books/. I have used free, yet legal images for all of my self-published books thus far. Of course, I gave credit to the photographers. All the ones listed under Erica Sutherhome, Kathryn Layne and Heather Crouse were not only self-published, but royalty-free images were used. Purchased images were used for the ones under this name, Marie Lavender.

You should be able to find some decent pictures on any of the aforementioned sites. Have I missed any? Probably. But, you'll be searching for a long time if you just go on Google and say "free images". You will get the ones I found, but also clip art and things that are definitely not free. You could get yourself in a lot of trouble. Try looking for "royalty-free". You can, of course, do whatever you like. I still advise you to keep copyrights in mind. For myself, it’s safer to pay a small amount for something than to assume it’s free and regret it later. Sound good?

2) Adding Music

Let’s say you want to add music or sounds to your video. Some people do voice-overs. There are royalty-free music sites out there as well. Here is a list. Some charge a little, while others don't.

http://savvybookwriters.wordpress.com/2012/07/08/20-sites-of-free-music-for-your-book-trailer/

Here is the best one I've found, and I’ve used it for a few years now. http://freeplaymusic.com/

 
Carefully select your music. I usually spend a lot of time trying to decide what theme or feeling I want the music to convey. I narrow mine down to about five or six songs, then narrow it down further. Be patient. This takes time. Sometimes I wait until after I have the design before I look for music and then see what might work for the trailer. Purchase your music or bookmark it for future reference.

3)  Figure out your design or layout.  

What all do you want to say in your video or book trailer? What message do you want to convey? Think of this as you would if you were making your own book cover, only it’s in video format. What idea are you trying to show in the short time you’ll have to explain things? For mine, I opened a Word document and typed up everything I wanted to say. Don’t give away too much about your book, but you do want to give a good tease as you would in a blurb. The great thing about this is that you can edit it as you go along.

At that point, I started looking for pictures to go with each section. You’ll see more about what I mean shortly. 

So, what's next? What do you do after you figure out what you want to say?

4)  Powerpoint.

Make a Powerpoint presentation using the layout and pictures you found. Adjust sizes of the images and font, and make sure you have even spaces on both sides of the slide. An image that is slightly off on the pages is like a crooked picture. Even an untrained eye will catch it. Oh, and please, please, please give credit to photographers, composers and book cover artists in the 'Credits' page.

You should have a pretty good presentation going for you. If you like, you can save the presentation for future reference. In fact, I encourage it. Do something else for me now. Also save the presentation as a jpg. 

“What? Why in the world would you do that, Marie?”

Just trust me. Powerpoint will ask you if you want to save all the slides as jpegs. Say ‘yes’. You can close out of your presentation. And what's next, you may ask. 

5)  Forget Authorstream. When you do a search online for how to convert Powerpoint presentations to video, it will probably be mentioned. It's just a useless tool, in my opinion. So let's forget it please.

6)  Open Windows Movie Maker. You should have it somewhere in your programs. If you aren't aware of it, you have most likely overlooked it in your day to day operations. I know I did. And if you don't have it, it's free to download from Microsoft.

From that point, you will see a white space on Movie Maker that looks like a whiteboard. Locate your jpgs from your presentation. Powerpoint would have saved them in a folder for you on your computer. Open the folder and then select all of the jpgs. That's CTRL +A for a shortcut. You can drag them in or you can import them in as files.

Movie Maker will place them in the white area. Then, you need to drag each slide (in chronological order, of course) into the storyboard below. You can also click the button 'show timeline' after you've finished. This shows your whole movie as it's progressing.

Now, do you want to add music to your video? I found it was damn near impossible with Powerpoint, but easy with this software.  Let's say you have your own MP3, or at least one song you want to use. You will click "import audio file" or just "import" and select the file from wherever you saved it. That should add the file to your timeline as well.

You will see two lines:  the first shows your slides and the second is your music. There is also a play button on the right side of the screen where you can monitor your progress of the video by playing it back.

So, from here you want to decide how long to make each slide and how you want to match it up to the music. This, my friends, could take awhile because you'll most likely have to listen to the clip over and over again. However, if you like the song you selected, it's not really that bad. To lengthen the slides, just click on one and drag it to the right. Above all of that, you will see a minute and second counter that tells you how long each slide will last in your video.

Once you have your video the way you want it, you can add end credits or titles. That would be in the 'tools' section. And to finish your video, you have to select where you want it to end on the timeline (minutes and seconds or at the end of slides) and then go to the tab at the top that says "clip". You will find this thing that says "set end trim point". This will effectively end your video wherever you put the line so make sure you know where you're ending it first.

But, really how long should your trailer be? The ideal length of most effective trailers are between 45 seconds and one minute, 10 seconds.

“Wow, so short!”

It’s true. So, my basic rule? I try to keep them to about a minute. If it goes a bit over, fine. But then, I go back and look at the whole video critically. Does it seem to be lagging anywhere? Did I express all that I needed to say without giving too much away? Does the music match to each section, or flow well? Think about emotions that might come from the music too. That will determine a lot of it. Still, you don't want to exceed about a minute and a half. Any longer, and you'll just lose your audience.

If you feel you're done building your video (or book trailer), you will want to save it. Click "save movie file" under "File". It will ask if you want to save it to your computer or elsewhere. Just save it to your computer, name it and let it do it's thing. Movie Maker will also create a folder for your video so you will have to locate it that way. What's next?

Well, what do you want to do with your video? Let's say you want to publish it to Youtube or just add as a video on your website or Facebook. You can do that.

7) Find your movie file. 

It should have a .wmv extension. For the purposes of this article, let's say you want to upload it to Youtube.

8) Make sure you have an account on Youtube (this is usually a Google or Gmail-related account). 

There should be an option to upload on your account. It will be at the top of the page.

Add the file and name it. Add a description and tags (keywords related to the trailer or video). It should save itself, but give it time to load your video entirely.

Youtube will also give you a URL for your video. Notate that somewhere.

Within a few minutes, you should be in business.

So, you’re probably wondering if I even know what I’m talking about. Well, why wouldn’t you? I’m not an expert by any means, but I get by well enough by creating my own trailers. Below, I am including all of the book trailers I have designed. They are also on my Youtube channel and the 'videos' page of my author website. The trailer for my new release should be added soon.

Upon Your Return (book one of the Heiresses in Love Series)

genre: Historical Romance, Victorian

Magick & Moonlight (book one of the Magick Series)

genre: Lighthearted Romantic Fantasy

Upon Your Honor (book one of the Heiresses in Love Series)

genre:  Historical Romance, Victorian

Second Nature (book one of the Blood at First Sight Series)

genre:  Paranormal Romance, Urban Fantasy

A Little Magick (book two of the Magick Series)

genre:  Children's Fantasy

Second Chance Heart

genre:  Contemporary Romance

Blue Vision (book one of the Code of Endhivar Series)

genre:  Science Fiction Romance

Upon Your Love (book three of the Heiresses in Love Series)

genre:  Historical Romance/Family Saga, Victorian

Directions of the Heart

genre:  Contemporary Romance, Drama

Well, that’s how you can create your own trailer or video for promotional purposes. I hope I have helped you figure it all out. 

9) Other Options.

But, let’s say you’ve decided, “Nah, this isn’t for me. I’m going to let someone else design it.”

Well, there is certainly no shame in that. So, where would you go to find someone who designs a good book trailer?

First, you must decide on your budget. What are you willing to spend for a decent trailer that will help you market your book effectively? What is out of your price range? And what is a fair amount? That will narrow down your choices considerably. There are some good options out there. As with any purchase, make an informed decision. Research the services you find. Are there reviews? What do other people say about that designer?

Obviously, some of the options can get rather expensive. Doing it myself, I save tons of money and usually only spend no more than $20 total on the whole project.

Here are a few companies that offer book trailer production.

http://inkwater.com/book-trailer-menu/trailer-options/

http://www.cosproductions.com/videoproducts

http://www.crimsonriverproductions.com/#

http://ebookindiecovers.com/book-trailers/

http://www.dgtbookpromotions.com/book-videos

http://authorsbroadcast.com/book-trailer-price-order-information/

http://www.bookvideocreation.com/book-trailer-packages/

http://storymerchantbookmarketing.com/book-trailer/

http://www.selectografix.com/custombooktraliers.php

“Wow, pricey!”

I’m not saying there are only expensive options out there, just that a lot of them exist.

“So, where can I still find an affordable trailer?”

Here are a few.

http://bookblogs.ning.com/forum/topics/affordable-book-trailers

https://www.fiverr.com/amongus/create-a-30-second-book-trailer-for-authors

https://www.fiverr.com/aaronarnold/create-a-professional-movie-trailer

Beyond that, all I can say is…just start looking. Check online on Google, even look on social media. I know a lot of them have Facebook pages. You never know. You may find a really great place that does it professionally and affordably! ;)

Whatever you decide, whether you want to risk attempting this book trailer thing on your own or you want to pay someone to do it for you, I’m sure you have it all in hand. With the right tools, why, we are capable of anything as human beings, aren’t we?

Happy creating! And, as always, happy reading! :)

Today I will be showing you the art of creating a sharing page, with added inputs. For those who don't get the gist of this, what I will be doing is now creating facebook, twitter, LinkedIn etc website links that will direct you, the clickers, to their social media networks for easy sharing - if you like the links. It is the same method YouTube is using to increase their viewing rate, by adding the sharing snippets (facebook, twitter, LinkedIn, google+) below their video productions, the same snippets that I will now show you how to create. 

What these scripts will allow you to do is directly share your subject (published article, blog, promotional website, social links, video site etc) to multiple social media sites without leaving you page, instead of having to sign into each network and then individually posting to them. These scripts makes it easy to share directly to your network(s) without typing, just press the link and press ok. 

Developers with knowledge of php, sql, asp, html etc can decipher and better understand the language of these web-scripts.

Let's get started. These are the sharing snippets that I created for the Indie Writers Support homepage, facebook, twitter, linkedin, google+ 

(Click or copy&paste these scripts to your web browser to view them)

https://www.facebook.com/sharer/sharer.php?u=http://www.indiewritersupport.com/   (Share us with facebook)

https://twitter.com/intent/tweet?text=%20Follow%20as%20at%20Indie%20Writers%20Support&url=http://www.indiewritersupport.com/     (Share us on twitter)

http://www.linkedin.com/cws/share?url=http://www.indiewritersupport.com/?xgi=1jq69B0jW1qnsY   (Share us on LinkedIn, must be signed in)

https://accounts.google.com/ServiceLogin?service=oz&passive=1209600&continue=https://plus.google.com/share?url%3Dhttp://www.indiewritersupport.com/profiles/blog/list%26hl%3Den-US%26gpsrc%3Dframeless%26partnerid%3Dframeless&followup=https://plus.google.com/share?url%3Dhttp://www.indiewritersupport.com/?xgi=1jq69B0jW1qnsY   (Share us with Google+)

Now allow me to decipher the language of these scripts to their minimal. The first is a facebook sharing code developed by the facebook developers themselves. To make this link yours, simply replace the website link. For example; https://www.facebook.com/sharer/sharer.php?u=http://www.indiewritersupport.com/   CAN BE   https://www.facebook.com/sharer/sharer.php?u=http://amzn.com/B007C4CY6A  -----  DO YOU NOTICE THE DIFFERENCE? --------DO THIS; https://www.facebook.com/sharer/sharer.php?u=http://www.THEWEBSITE.com

The second script is that of twitter. What's special about this twitter sharing script is that it allows you to apply subject inputs with the shaing, of anything less than 140 words of 'course.

Example; https://twitter.com/intent/tweet?text=%20Follow%20as%20at%20Indie%20Writers%20Support&url=http://www.indiewritersupport.com/

If you copy the link to your browser, you will see that the twitter written inputs are highlighted.

Now pay attention to the changes I'm about to make, just like the previous one. Follow the inputs, they will be capitalized. 

https://twitter.com/intent/tweet?text=%20MY%20BESTFRIEND'S%20BOOK,%20AUTHOR%20OMORUYI,%20HIGHLY%20RECOMMENDED&url=http://AMZN.COM/B007C4CY6A

The same system can be apply to the remaining two scripts for LinkedIn and Google+. Simply replace the website links and add your inputs. 

Here is one made for Author Omoruyi Uwuigiaren; facebook, twitter, linkedin, google+  

You can read more about this author here; http://bit.ly/1e0X8qR

These links are best used as hyperlinks when you attach them to your forwarding emails and your social media welcoming messages.

There is another subject that I want to touch bases on. For those who are curious about this sample shorten url for amazon, and how you can apply it to your book, simply follow this step. www.amzn.com is the shortest url link for amazon.com, with the 'a' and 'o' removed. Type the amzn.com to your browser and add your book's ISBN or ASIN number. For example, http://amzn.com/B007C4CY6A will take you directly to Author Omoruyi Uwuigiaren amazon eBook page.

http://amzn.com/(YOUR/ISBN/OR/ASIN/NUMBER)

Another pointer.   www.bn.com and www.book.com are the shortest urls for the Barnes&Noble bookstores. 

Thank you, and I hope that you enjoy this article. Don't forget to share the Indie Writers Support network (facebook, twitter, linkedin, google+).

Share this article. (facebook, twitter, linkedin, google+).

- Judd Miller

Facebook as we all know it is a massive trafficking tool for internet users. In today's lesson, I will show you all the tricks that Facebook has to offer to published writers.

I will show you the six most important procedures of setting up your facebook's marketing platform, and the first step is 'Setting up your Fan-Page.' If you already have a Fan Page, skip to step 11 below to learn how to optimize the Fan page for better results.

"Setting up your Fan Page"

1. Log-in to Facebook.com

2. Visit this link to set-up a page: http://www.facebook.com/pages/create.php?campaign_id=372931622610&a...

3. Choose the “Artist, Band, or Public Figure” tile—it’s in the lower-left corner

4. Select either “author” or “writer” from the drop-down menu and enter your name (see note below)

NOTE:  Other Facebook Pages that may appeal to writers include:  “book,” “book store,” “fictional character,” “library,” or “magazine” under the “Entertainment” category (the lower middle tile), and “media, news, and publishing” under the “Company, Organization, or Institution” category (upper middle tile)

5. Check the box to agree to Facebook’s Pages Terms

6. You will be greeted by the “Get Started” page, just to the right of this text, there will be a like button, click it.

7. You’ll see a numbered list of steps. Step 1: Upload a picture. People are more likely to trust a page with a picture, I think (even if it’s merely a book cover or an avatar)

8. Steps 2 and 3—invite your friends and import your contacts. When you click to invite your friends a screen will pop up with all of your existing Facebook contacts, you can search for particular friends that you think may be interested, filter your friends by the lists you’ve set up, or just go through everybody and click who you want to invite. To import your contacts, you’ll have to upload a contact list or enter your email account ID and password.

9. An alternative/supplemental approach to tap your existing fan base:  Scroll to the bottom of the left-hand column and click “share.” This will post a promo of your new site to your Facebook feed. Write a comment asking your friends to like your new page.

10. Fill in the info for your page. You’ll need to provide as much information as you can (concisely written so as not to overwhelm the page-viewer). For an author page, this will include:  name, address, affiliation, birthday, about, description, biography, awards, favorite books, gender, personal information, personal interests, email, phone, and website—obviously some of this information may be too personal to share and other categories are a bit redundant. Only fill in what you want to fill in.

"Optimizing your Fan Page"

11. Click on the “Edit Page” button located in the top right corner.

12. Go to “Apps,” it’s located on the left side-bar

13. The first app listed is “Events.” Set up an event called “Please like my author page.” Specify a longer time period like one week or one month for where list the link to your new fan page. Under the description, write something like “Won’t you please like my new author page? It will only take you a second, but it would mean the world to me. Thank you J” You may also want to write in a bit about how to like your page, step-by-step instructions—this may be required if you want your less tech-savvy friends (like your Grandma or Great Uncle Herman) to like you. Invite all of your friends to this event. This is the number one best way to get followers.

14. If you want to include discussion boards on your site, which I highly recommend for an author’s page. Go back to the “Edit Page” screen and return to the “Apps” page. Scroll down to the discussion boards and click “edit settings,” then click “add.” You can also do this to add in other standard apps like notes, videos, events, photos, and links—yes, you have to add all of that manually now, thanks to the new layout.

15. I also highly (HIGHLY) recommend adding “RSS Graffiti” to your Facebook page. I prefer this to the other, more popular “Social RSS,” because it is far more reliable. It will run your RSS feed directly to your Facebook wall. As I’ve said before, Twitter is the best way to find new followers for your blog or website; Facebook is how you’re going to keep them coming back. https://www.facebook.com/RSS.Graffiti

16. Another app for your Fan Page that gets my shining endorsement is the aptly named “Fan Appz.” You can use it to set up quizzes, polls, give-aways and much more.  https://apps.facebook.com/fanappz/

17. Link your Facebook page to your other social networks.  Add a “like me” button to the sidebar of your blog or website. Ask your Twitter family to like your page (bonus tip: if you say something like “I only need X more fans to customize my Facebook author page URL. Please “like” me. I follow back!” you are much more likely to get people to head on over to your page—don’t forget to add a link to your tweet).

18. Once you’ve secured your first 25 fans, you’ll be able to customize your page URL. To do this you need to go to https://www.facebook.com/username/Enter your desired page name, and if it’s available it’ll become yours! Make sure you choose a good name, because you won’t be able to change it once it’s set. Customizing your URL means that your link will look something like this: www.facebook.com/emlynchand

19. Add favorite pages. Go to any page you want to add as a favorite to your page. In the left column, you’ll find “add this to my page’s favorites” listed directly after the number of users who like that page. Add the page, and if you’re smart, you’ll post on its wall, saying “hey, I added your page to my page’s favorites. Any chance you’d be willing to return the favor?” Make sure to include your link with your request.

"Create Your Author-App with your Fan Page"

Perhaps one of the most crucial of all facebook apps for writers, this application will build an Amazon Buy Link for your published books with options for readers to join your mailing list or sample the book, but only after they Liked it (pressing the like button). This app is so exciting. All you will have to do is enter your ISBN numbers and the facebook app will link with your published books on Amazon.com. The step on how to set up this AuthorApp is further explained below.

1. After creating your Fan Page, go to this facebook site; http://apps.facebook.com/authorapp/ and a page will show up that says 'The Author Marketing App.' Click on the 'Let's get started-" button and the page will direct you to your established Fan Page.

2. The application will ask you to use your fan Page, and after choosing so, you will see the Author-App as an app button. It is a big red button, titled “Read My Book”. When you click it, the app takes you to a separate tabbed page. Under the Author-App tab, you can create an author profile which includes a mailing list, and an option for you to put your books for sale.

3. You can provide each book you list with the buying link URL (to Amazon or similar), price, description, cover shot image, and two fields that allow you to input an URL or upload a PDF file of your book's excerpt.  This can be entered manually, or you can add a book simply using an ISBN number.  This feature also allows you to bring in details of other books not published by you. Yes, I know, it is exciting.

Here is a Author-App page created by one of our members here at Indie Writers Support. Check it out and see what your Author-App with facebook will look like after you're finished. View the sample here; https://www.facebook.com/AuthorApp/Author-Korede-Abayomi/

We hope that you enjoy this lecture, and look forward to reading more as we continue.

"How do I invite people to like my Page via email? "

If less than 5,000 people like your Page, you can invite your email contacts to like your Page. You can upload a file containing your email contacts and Facebook will securely import them. You can also import your contacts by providing your web email address and password. You can then suggest your Page to your contacts.

To invite your email contacts:

1. Click Build Audience at the top of your Page
2. Select Invite Email Contacts...
3. Upload a contact list file or choose your email service and follow the instructions

Facebook won't store your password after importing your contacts. They may use the email addresses you upload to help people connect on Facebook. If you don't want them to store this information, you can manage your imported contacts.

Note: You can import contacts up to five times for a maximum of 7,000 contacts per day per Page. Read more about this from the facebook help center; https://www.facebook.com/help/212291088790957.

Get a list of 900,000 Facebook members in the U.S.A with profile links and email addresses at http://bit.ly/2uf42bV.

Use this tool, http://www.onlineemailextractor.net, to extract the email addresses from the 900,000 list effortlessly. Extract up to 10,000 at a time.

"Run a Facebook Contest with Fan Page"

Creating a contest hosted on your business page is a great way to create buzz about your fan page. You can run a contest through a Facebook app such as rafflecopter. You can also now run a contest directly through your business page as long as the rules and restrictions are properly outlined and that the ways to win are made clear.

"Add a Fan Gate"

What is a Fan Gate? Fan gates (also referred to as like gates) have users “Like” a page before they can see the posts, contests, or products that are offered on an application inside of your fan page. You do this by adding an app to your page. If you want to display different information to fans you can use ShortStack; if you are looking to promote a Facebook store or a daily deal you should use an app specifically for that such as ShopTab for your Facebook store or SharedDeal for your daily deal. All these apps are equipped with optional fan gates that will prompt users to like your page before they can view your deals or products.

Get a list of 900,000 Facebook members in the U.S.A with profile links and email addresses at http://bit.ly/1mixFPP

Use this tool, http://www.onlineemailextractor.net, to extract the email addresses from the 900,000 list effortlessly. Extract up to 10,000 at a time.