If you’ve ever self-published or considered it at least, it probably crossed your mind that a good book cover would probably help to “sell” the book. It’s true that presentation is everything; how the sales page appears with the book description and the cover are extremely important. Often, if the book cover isn’t up to par, some readers won’t take an author seriously. The cover is half the battle in marketing. The rest, well the rest is how you reach your audience. But, that’s a topic of discussion for another day.

There are so many options out there these days. It seems that everyone is trying to sell you something, book covers included. I’m not saying there aren’t talented cover artists. I am amazed at the quality of work in the industry. There are just as many unprofessional ones as well, who try to capitalize on the idea of creating a book cover. I won’t name any names, but I’m sure you’ve come across them before. They charge a lot of money, but the product just isn’t to your taste. And then there are the ones who don’t charge much at all, and you have to wonder what kind of quality you’re getting for so little. Are the covers they are touting actually theirs or are they using someone else’s work to sell their services? That’s why I won’t go to sites like https://www.fiverr.com/ to get a book cover. I'm not saying the vendors aren't legitimate, just that I won't take the chance if that is the case.

Getting a professional book cover can be an expensive endeavor. Cover artists can charge anywhere from $30-79 for a pre-made cover or charge you hundreds of dollars for something custom made. Granted, if you go the custom route, I have no doubt that you’ll get what you request. The problem is that I have read the disclaimers on some of these sites. A few artists will expect you to pay the basic design fee, but then you have to go out and purchase your own stock images. In the end, your cost has gone up considerably. I’ve spent a lot of time ruminating about using a professional cover artist for certain books. I got lucky with my publisher because they front that cost. But, when you self-publish, the stakes are a bit higher. Let me give you some options that I found. They look good, right?

http://bookcover-designs.blogspot.com/ 
 
http://www.goonwrite.com/order.htm

http://coveryourdreams.net/pre-made-customizable-covers-from-79/

http://cheekycovers.com/

http://www.selfpubbookcovers.com/index.php

And then there are the options on the higher end of the scale. 

https://www.hiretheworld.com/pricing/

http://ebookindiecovers.com/custom-orders/

http://aeternumdesigns.com/cover-art-design

Do the prices get worse? Oh, yes. Big name publishers will pay their professional cover artists anywhere from $500-1200 per project. 

“Uh…yikes, Marie. That’s really out of my budget.”

No kidding. But, let's say one of the options could work for you. A lot of questions go into a purchasing decision.

1. Is this the right service for me?
2. By the time I am done using this cover artist, will I recognize anything from my original vision for the cover?
3. Assuming a pre-made cover is chosen, does the cover correctly represent my characters and story?

It’s all good food for thought, and a decision like this isn’t to be taken lightly. With so many cover art services out there, it can seem incredibly daunting. If you decide to go this route, exercise caution but use your instincts. If a premade cover just calls to you, shouldn’t you at least consider it? Maybe the muse is trying to tell you something. And if it’s out of your budget, go for something similar. 

But seriously evaluate these different cover art services. Read the fine print. Do they have certain disclaimers you didn’t notice before? Are there hidden costs? Is the final decision yours? Some of the artists will go through three rounds with you when doing a custom design. I've worked with them before. They offer some possible covers or images for your approval and you pick the one or ones you like. Then they try to honor your wishes by incorporating other elements. They come back with a design, and you can approve it or say what needs to be adjusted. That is, hopefully, how most of them work, but you might want to stick with the ones that clearly outline their process just to be sure.

There is another option, however, that you may not have considered. You can design your own cover.

“What? I could never do that, Marie. I’m not an artist.”

Well, neither am I. I mean, I never had official training. But, after a few times around the block, I’ve managed to do well enough on my own because I’m working within my budget for now. If you’ve been following me for awhile, then you know I’m all about doing these different parts of publishing and marketing on my own. For example, I even design my own book trailers. 

I started attempting this DIY madness with book covers when I began self-publishing under other pen names in 2010. At that point, I used the distributor’s cover art wizard and manipulated certain elements within the image I’d purchased for the cover. Around 2014, I starting getting more creative, using the tools I had found online to accomplish the job, at least for my indie books. You can see a full list of my titles here. If you browse from the bottom of the list to the top, you can see the chronological order of my book releases, and what covers I used. 

I’m not perfect, but I think I have it down to a few great resources to use in order to come up with something to present to readers. So, I will offer a little advice.

If you’re going to try to design your own book cover, really think about what you want your cover to look like. Can you picture it in your mind or do you just want to look for inspiration in order to come up with something specific?

1. Theme. Think about the theme of your book. What is it about? What is the genre? If it’s romance, do you want to exhibit ‘romance’ or a specific element within the plot? If it’s mystery, what do you want to show on the cover? A dead body, a gun, a criminal, a detective? Any of those, or a combination of different things? I start by defining what this theme for the book is. Every story has a theme, or a specific idea you want to convey within the text. 
2. Study. “What, Marie?” That’s right. You need to study book covers within your genre, and decide if you want to conform to the standards or try something a little different. Obviously, if it’s any subgenre of romance, you’ll want to include some element of romance while honoring your vision for the story. If it’s erotica or erotic romance, you need to be careful about how much skin is shown because Amazon has rules about it. The rules are: “sexy, but not sexual”. Explore the covers in the genre. Even if Amazon is allowing it, that doesn’t you’ll be able to widely promote it because there are a lot of limits, on, say, groups or pages on Facebook and other social media sites. Some types of erotica have a bad rep. So, just be careful if that’s the genre for your book. 

If you’re focusing on another genre, the same rule still applies. Just see what's available, and know what you’re allowed to do. Always think about what symbols mean, and what negative connotations could be derived from them. Certain pagan symbols are often mistakenly associated with devil worship, for example. In any case, keep an eye on what’s out there. But, don’t be afraid to get creative either.

3. Images.  Maybe you know exactly what you want on your book cover. That’s great! Perhaps you only want to explore images for inspiration. Either way, it’s never too early to start looking for an image that might capture the theme or idea of your cover. Sometimes I just look for images for character muses or to inspire me in even writing a book. I also use stock images in my book trailers. 
   
   But, let’s say you’re at the stage where you’re planning your cover. You’ll want to find a great site, a place that offers high quality images and is fairly affordable. There are so many stock image or photo websites. You’ll want to pay attention to the ones that give credit to the photographers or artists. Why? Because you’ll be paying for a special license to use them on the web or in print. Otherwise, you’re violating copyright laws and you do NOT want someone to sue you over this issue. And having said that, make sure that when you do decide on images and pay for them, give credit to the photographer on your copyright page for the book (i.e. image source – photographer, company or site you found it on).

As with cover artists, there are different ranges of fees for photos. I stick with the more affordable ones. Some sites want you to purchase a subscription, while others will allow you to do a custom price or a pay-as-you-go plan. I prefer to pay for each individual photo at a time. I can acquire them, and then add to projects. With certain sites, you can pay a specific amount for credits, then use the credits toward images. Those are good too, as long as they are within your budget. Here are some great sites that give you the ability to pay affordably for images. I know there are many more.

http://www.123rf.com/

http://www.bigstockphoto.com/

https://us.fotolia.com/

http://www.shutterstock.com/

http://www.mediabakery.com/

http://www.istockphoto.com/plans-and-pricing

http://www.dreamstime.com/credits.php?fcr=1

Here are a few expensive options, if that’s a route you’re willing to take. I found more in the past, but I usually avoid them. LOL.

http://www.stocksy.com/service/support

http://www.offset.com/pricing

http://www.maxximages.com/subscription/photo-subscription.php

“What about the opposite side of the spectrum, Marie? I’ve heard you can get free images.”

Tricky stuff...that is, of course, always an option. There are royalty-free no cost sites available as well. Here is the rub: can you really assure yourself of how legitimate they are? How do you know that someone didn’t steal an image and try to resell it? I leave the decision in your capable hands, but I can’t stress enough how you’ll still have to give credit to the photographer or contributor. I will list a few that are pretty safe, but I only use them for blog posts or a book trailer, when I'm looking for a specific image.

http://www.freedigitalphotos.net/

http://www.stockfreeimages.com/

https://pixabay.com/

http://www.photobucket.com/

http://www.freeimages.com/

http://morguefile.com/

http://unsplash.com/ 

https://www.freepik.com/

For myself, it’s always better to purchase a license to use something for a book cover rather than take it, shove it on a product and pretend I have the rights to it. Make sense?

All right. So, let’s assume you’ll purchase a stock image legally. Use the search boxes on these sites carefully. By that I meant that you may need to get creative in your search terms or keywords. It can quickly become frustrating when you can’t find what you want. Be prepared to spend time on this project, and take breaks when necessary for sanity. LOL. Take your time and breathe.

You also have to decide what size of image you need. Anything which is the size of your book cover or just a bit larger is always good because you can resize down to whatever you need. And cover software handles most of this for you. For cover images, I usually pick anywhere from 1300 to 2400 pixels. For other types of projects (graphic teasers, banners and bookmarks, I can go much smaller. 

Eventually, I always find the perfect image and experience that “gotcha!” moment. It’s good to use your instincts in this case as well. If you feel so-so about an image or don’t like it all that much, don’t feel obligated to use it. Do you want to hate your book cover? No, you want to be satisfied with the finished product.
 

4. Layout. Let’s assume that you now have the image or images that you want to use. Now it’s time to get creative. Or…is it? Remember when I asked you if you knew what you wanted the cover to look like in the first place? Now is the time to really think about your images and how they’ll fit into that vision. And if you still don’t have a clue what the final cover will look like, that’s okay too. Maybe you’re a visual person and you need to see it on the page first. That’s when a few fun tools come in handy.

5. Designing the book cover. Most professional cover artists use special software, something that most of us can’t afford. Here are some links if you’re willing to go that route.

http://www.bookcoverpro.com/

http://graphicdesign.stackexchange.com/questions/29837/what-is-the-best-program-to-use-for-making-book-covers-digital-and-print

If you’re not willing to do that, some people use Photoshop.

There are also some free options. I know a few sites that let you edit images or transpose them onto backgrounds. Here are a couple I have used.

http://www.lunapic.com

http://www.picmonkey.com/

http://pixlr.com/

These tools are awesome because you can do so much with them! I often use them to cut out shapes or trim, even frame something. You can also change the lighting on a picture or include textures. Anyway, nothing is final and you can always save different draft files for each version. You can then start from scratch with your original image, knowing it’s still as perfect as it was. For a couple of those you can even change eye color so it truly looks legitimate (that one made my day!) Again, take your time with these tools. It’s so easy to get frustrated. Just breathe and learn how everything works. It’s okay to even use Microsoft Paint, but you will want to use it sparingly because it may not always look professional. (Update: PicMonkey is now asking for a subscription to save your work, but they do have great themes and photo effects.)

Now, how do you actually create a cover? Paint lets you resize items after the completed product, but if you want something truly authentic, there is a very cool tool you can use. Canva is my savior, and I have loved it since I found it several months ago. https://www.canva.com/

With Canva, you can select a type of product or project to work with (the dimensions are already set for you or you can do a custom size). For this one, I usually choose ‘Kindle Cover’ under the ‘Create a design’ option. Yes, it’s time to be impressed. This will be the size you need to upload to Amazon KDP or any other bookseller.

If you’ve chosen ‘Kindle Cover’, you’ll see the page load into a white space where your book cover will go. Remember that ‘layout’ I was talking about before? Do you have an idea where you want your title to go? Do you have a series name or subtitle to add? And, of course, you’ll want to include your name as the author. There are ‘layout’ buttons on the left side of the page where you can select how each line of text lays on the cover. Be very careful about which elements you choose to use in Canva. Most are free, but some have paid options (like $1.00 or so). For the most part, I choose the free ones. In the ‘layout’ section, you’ll see sample book covers showing how the text looks on a cover. Be careful of the ones that look entirely centered with several lines of text in a column. Unless you’re willing to go with that option, you may not be able to change how the text lays because those elements are saved as templates.

Choose a layout that works for you and your vision for the book cover. It will automatically load onto the cover. Now you should change the font colors for the titles and subtitles, even the author name. Probably something bright like blue. Why? Because you’ll want to be able to see them when you load your images in. It might take a while to navigate around the page to select the different text elements. If you’ve ever designed your own greeting card using card software, it’s the same idea.

After that is done, select the full book cover using your mouse. You’ll see the dotted line outlining the size of the book cover. Then delete it. If it works correctly, you should still be able to see your text. If you mess up the preloaded text, you can add your own using the ‘text’ option on the left side of the page. Some are paid elements, while others are free. Be careful and use the free options if you don’t want to pay. 

Now go to each section of text and when you click on it, you should see some options like color, size of font, type of font and a little arrow. Click on the arrow, and then go down the list until you find an option that says ‘move forward’. That will ensure that your font stays above everything.  

You'll need to decide if you want a basic color background, a provided free pattern or if you want to use your purchased stock images as the background for your cover. To put a color background in the page on Canva, just go to ‘background’ on the left side and select a color. To use custom colors, use the plus (+) symbol. There are also background templates, but some of them require you to pay, as aforementioned. Once you have your background color, you should see an option that says ‘uploads’ on the left side of the website page. There is a green button which says ‘upload your own images’. Click that to find your images. As the file uploads, you’ll see a small thumbnail of your image down below. Click there and drag the photo to your page. On the cover space, you’ll be able to resize the image as large or as small as you want. This is where it gets tricky. As you manipulate things on the page, you’ll probably have to use the ‘move forward’ option on your text once more to ensure that you can move it over your new image.

If you need to manipulate how an image looks, such as wanting a shape like a circle, you’ll have to use those tools that I mentioned above and then upload that image in. Using PicMonkey, you can go to ‘edit an image’, upload the file then choose the frame symbol on the left hand side. Pick ‘shape cutouts’, then it will give you shapes to choose from. You can alter the size of the circle or whatever shape you choose using the bar on the left hand side. If you want an angle for the image, you can alter that as well. Once you’re done, save and then upload the image to Canva. Make sure you keep it as a PNG image or the outside of the circle won’t remain transparent.You can bring the image into your project on Canva by uploading the file when your ready, and then dragging it to the cover page.

Next, go back to Canva in your browser and move your text around to where you want it on the cover. Make it larger if necessary, or even change the font type or color.

Now you need to think about layout. Where does the book title sit as opposed to your series title or your author name? Do you want everything centered? How does the text relate to the image you want to convey? Is it crowding your picture? Adjust as necessary.  

Again, be prepared to spend a little time learning how to use these tools. If you have to, do a temporary project and play with the different options. 

Once you have your cover designed to perfection, save it using the download' button in the upper right corner. It will save using Canva’s own file name so you’ll have to rename it when you find it in your ‘downloads’ folder on your PC or wherever your downloaded files save. 

Another cool thing that Canva does is they save your projects so that you can go back in and edit them later. You just need to register for a free account. You’ll also see options to make your designs public, but don’t press that unless you’re willing to give up your rights to your cover.

(Note:  You can also use Canva for other photo projects like your Facebook author page or Twitter page.)

And there you have your cover! Before you do anything, check the final product to be sure you didn’t miss anything. You can use Windows Photo Viewer for that. Now is the time that you may notice white space that you didn’t see before, or issues with the layout (title isn’t centered and such). Print it out if you need to. Make sure you are absolutely satisfied with the final product. Send it to a friend or someone you trust for a second opinion. It is okay to have five or six versions of a cover before you’re happy with it.

Another technique I use is doing mockup covers. I take an image I found online so that I can decide on the layout. That helps me figure out what I want for a cover before I make any purchases.

I launched my own graphic design business back in June of 2016. Though the website is now closed, you can still find the premade covers I designed on my author website here on this page.

This is another helpful article on cover design: http://www.thebookdesigner.com/2010/06/top-8-cover-design-tips-for-self-publishers/

By now, I hope you have a book cover that you love and can’t do without. It is my wish that I’ve helped you navigate the sea of decision in choosing whether to go with a cover designer or doing it on your own. Or, at least given you the steps to try it for yourself.

If you decide to have someone else design it for you, that’s great too! Personally, I think Sherry Soule at SwoonWorthy Book Covers is fantastic! The point is that you find a cover you are perfectly content with.

Have a great rest of your week, and, as always, happy reading! :)

Being an author is hard. One must not only write books, but also take on different roles. They have to be editors, marketers, bloggers, advisers, and the list goes on. In the publishing journey, a writer learns that very few things are for free, or at least affordable. 

Book trailers are a great tool in promoting your own work. You can not only tie them to your Youtube channel, but also link them to author interviews or even press releases. They can really come in handy, anyway.

I have been publishing books since 2010, and in 2012, I received my first book contract. That book, titled Upon Your Return, a Victorian romance and book one of the Heiresses in Love Series, was released in February of 2013 through Summer Solstice Publishing. It wasn’t until the following September that I attempted this crazy thing called ‘a book trailer’.

But, what do we need book trailers for, huh? There seems to be a lot of people for them, and a lot against them. Some people don’t see the merit it in them, while others swear by them. The good trailers I have seen, though, have sold me on the books. Of course, the blurbs and covers don’t hurt either, right? LOL. Still, a good book trailer can go a long way towards helping you to market your books effectively. I’ve been designing them since 2013, and I haven’t had any complaints yet.

However, during my first foray into creating a book trailer, I crashed. Hard. As a starving artist, I desperately wanted to have a book trailer, but really didn’t know how to go about it. I was told someone had to design it for you. So, I looked around. I couldn't find anything less than $150-200 to create a book trailer. I thought that was normal. And I'm sure it is if you want something that is smashing. I did find a place that charged $5.00, but the low price made me wary. What? You might fork over that small bit of cash and see nothing from it.

So, after numerous months of mourning the fact that I didn't have my own book trailer, I decided to research it.  I had read somewhere that you could create your own if you had the right software.  I read up on it more.  

My first attempt was all right, if not a bit long. It ended up being between two to three minutes. People complained that it lagged, and I soon agreed. There were also copyright issues, as I didn’t realize that I couldn’t use just any old picture I found or an MP3 of my favorite song.

I learned my lesson, though. Now I know better.

We have to think carefully about these things. Have you thought about designing your own book trailer? You probably saw them on Youtube, or saw links to them on Facebook or Twitter. Didn’t you ever wonder where the images or music came from? They most likely came from reputable sources, were purchased legally.

So, to be fair, I’m including my first attempt here. You won’t hear any music, but you can sort of see what it was before if it plays correctly.

Attempt 1

http://www.authorstream.com/Presentation/marielavender58-1922324-upon-return-book-trailer/

Well, after several attempts, I managed to get something I’m proud to show you.

Final Attempt

If you're an author or business person, you may be wondering how in the world was this accomplished? I will tell you. There's no reason to keep secrets like this to oneself. I don't know how many times I've been clueless about something and felt so grateful when someone bothered to post an article about it online. So I will give you step by step instructions here.

1)    Pictures.

You want to find some great pictures for your video. As we all know, there are sites out there that let you purchase pictures for said price. Here are some great sites that give you the ability to pay affordably for images. I know there are many more.

http://www.123rf.com/

http://www.bigstockphoto.com/

https://us.fotolia.com/

http://www.shutterstock.com/

http://www.mediabakery.com/

http://www.istockphoto.com/plans-and-pricing

http://www.dreamstime.com/credits.php?fcr=1

There are some decent sites out there that offer free pictures as well. Some sites I have used are freedigitalphotos.net, Stock Xchng (http://www.sxc.hu/), stockfreeimages.com, pixabay.com, Fotolia, Photobucket , freeimages.com and morgueFile.com. 

On any of these sites, you have to be pretty unique with your search terms or you won’t find what you’re looking for.  The best one I have found so far, and it does require a small investment ($20 for 20 credits, or less, depending on your budget), is 123RF. I also used Fotolia for a book cover recently, and that was a very positive experience. If you want a sneak peek of the kind of images you can find on free sites, though, please visit my website at http://marielavender.com/about/my-books/. I have used free, yet legal images for all of my self-published books thus far. Of course, I gave credit to the photographers. All the ones listed under Erica Sutherhome, Kathryn Layne and Heather Crouse were not only self-published, but royalty-free images were used. Purchased images were used for the ones under this name, Marie Lavender.

You should be able to find some decent pictures on any of the aforementioned sites. Have I missed any? Probably. But, you'll be searching for a long time if you just go on Google and say "free images". You will get the ones I found, but also clip art and things that are definitely not free. You could get yourself in a lot of trouble. Try looking for "royalty-free". You can, of course, do whatever you like. I still advise you to keep copyrights in mind. For myself, it’s safer to pay a small amount for something than to assume it’s free and regret it later. Sound good?

2) Adding Music

Let’s say you want to add music or sounds to your video. Some people do voice-overs. There are royalty-free music sites out there as well. Here is a list. Some charge a little, while others don't.

http://savvybookwriters.wordpress.com/2012/07/08/20-sites-of-free-music-for-your-book-trailer/

Here is the best one I've found, and I’ve used it for a few years now. http://freeplaymusic.com/

 
Carefully select your music. I usually spend a lot of time trying to decide what theme or feeling I want the music to convey. I narrow mine down to about five or six songs, then narrow it down further. Be patient. This takes time. Sometimes I wait until after I have the design before I look for music and then see what might work for the trailer. Purchase your music or bookmark it for future reference.

3)  Figure out your design or layout.  

What all do you want to say in your video or book trailer? What message do you want to convey? Think of this as you would if you were making your own book cover, only it’s in video format. What idea are you trying to show in the short time you’ll have to explain things? For mine, I opened a Word document and typed up everything I wanted to say. Don’t give away too much about your book, but you do want to give a good tease as you would in a blurb. The great thing about this is that you can edit it as you go along.

At that point, I started looking for pictures to go with each section. You’ll see more about what I mean shortly. 

So, what's next? What do you do after you figure out what you want to say?

4)  Powerpoint.

Make a Powerpoint presentation using the layout and pictures you found. Adjust sizes of the images and font, and make sure you have even spaces on both sides of the slide. An image that is slightly off on the pages is like a crooked picture. Even an untrained eye will catch it. Oh, and please, please, please give credit to photographers, composers and book cover artists in the 'Credits' page.

You should have a pretty good presentation going for you. If you like, you can save the presentation for future reference. In fact, I encourage it. Do something else for me now. Also save the presentation as a jpg. 

“What? Why in the world would you do that, Marie?”

Just trust me. Powerpoint will ask you if you want to save all the slides as jpegs. Say ‘yes’. You can close out of your presentation. And what's next, you may ask. 

5)  Forget Authorstream. When you do a search online for how to convert Powerpoint presentations to video, it will probably be mentioned. It's just a useless tool, in my opinion. So let's forget it please.

6)  Open Windows Movie Maker. You should have it somewhere in your programs. If you aren't aware of it, you have most likely overlooked it in your day to day operations. I know I did. And if you don't have it, it's free to download from Microsoft.

From that point, you will see a white space on Movie Maker that looks like a whiteboard. Locate your jpgs from your presentation. Powerpoint would have saved them in a folder for you on your computer. Open the folder and then select all of the jpgs. That's CTRL +A for a shortcut. You can drag them in or you can import them in as files.

Movie Maker will place them in the white area. Then, you need to drag each slide (in chronological order, of course) into the storyboard below. You can also click the button 'show timeline' after you've finished. This shows your whole movie as it's progressing.

Now, do you want to add music to your video? I found it was damn near impossible with Powerpoint, but easy with this software.  Let's say you have your own MP3, or at least one song you want to use. You will click "import audio file" or just "import" and select the file from wherever you saved it. That should add the file to your timeline as well.

You will see two lines:  the first shows your slides and the second is your music. There is also a play button on the right side of the screen where you can monitor your progress of the video by playing it back.

So, from here you want to decide how long to make each slide and how you want to match it up to the music. This, my friends, could take awhile because you'll most likely have to listen to the clip over and over again. However, if you like the song you selected, it's not really that bad. To lengthen the slides, just click on one and drag it to the right. Above all of that, you will see a minute and second counter that tells you how long each slide will last in your video.

Once you have your video the way you want it, you can add end credits or titles. That would be in the 'tools' section. And to finish your video, you have to select where you want it to end on the timeline (minutes and seconds or at the end of slides) and then go to the tab at the top that says "clip". You will find this thing that says "set end trim point". This will effectively end your video wherever you put the line so make sure you know where you're ending it first.

But, really how long should your trailer be? The ideal length of most effective trailers are between 45 seconds and one minute, 10 seconds.

“Wow, so short!”

It’s true. So, my basic rule? I try to keep them to about a minute. If it goes a bit over, fine. But then, I go back and look at the whole video critically. Does it seem to be lagging anywhere? Did I express all that I needed to say without giving too much away? Does the music match to each section, or flow well? Think about emotions that might come from the music too. That will determine a lot of it. Still, you don't want to exceed about a minute and a half. Any longer, and you'll just lose your audience.

If you feel you're done building your video (or book trailer), you will want to save it. Click "save movie file" under "File". It will ask if you want to save it to your computer or elsewhere. Just save it to your computer, name it and let it do it's thing. Movie Maker will also create a folder for your video so you will have to locate it that way. What's next?

Well, what do you want to do with your video? Let's say you want to publish it to Youtube or just add as a video on your website or Facebook. You can do that.

7) Find your movie file. 

It should have a .wmv extension. For the purposes of this article, let's say you want to upload it to Youtube.

8) Make sure you have an account on Youtube (this is usually a Google or Gmail-related account). 

There should be an option to upload on your account. It will be at the top of the page.

Add the file and name it. Add a description and tags (keywords related to the trailer or video). It should save itself, but give it time to load your video entirely.

Youtube will also give you a URL for your video. Notate that somewhere.

Within a few minutes, you should be in business.

So, you’re probably wondering if I even know what I’m talking about. Well, why wouldn’t you? I’m not an expert by any means, but I get by well enough by creating my own trailers. Below, I am including all of the book trailers I have designed. They are also on my Youtube channel and the 'videos' page of my author website. The trailer for my new release should be added soon.

Upon Your Return (book one of the Heiresses in Love Series)

genre: Historical Romance, Victorian

Magick & Moonlight (book one of the Magick Series)

genre: Lighthearted Romantic Fantasy

Upon Your Honor (book one of the Heiresses in Love Series)

genre:  Historical Romance, Victorian

Second Nature (book one of the Blood at First Sight Series)

genre:  Paranormal Romance, Urban Fantasy

A Little Magick (book two of the Magick Series)

genre:  Children's Fantasy

Second Chance Heart

genre:  Contemporary Romance

Blue Vision (book one of the Code of Endhivar Series)

genre:  Science Fiction Romance

Upon Your Love (book three of the Heiresses in Love Series)

genre:  Historical Romance/Family Saga, Victorian

Directions of the Heart

genre:  Contemporary Romance, Drama

Well, that’s how you can create your own trailer or video for promotional purposes. I hope I have helped you figure it all out. 

9) Other Options.

But, let’s say you’ve decided, “Nah, this isn’t for me. I’m going to let someone else design it.”

Well, there is certainly no shame in that. So, where would you go to find someone who designs a good book trailer?

First, you must decide on your budget. What are you willing to spend for a decent trailer that will help you market your book effectively? What is out of your price range? And what is a fair amount? That will narrow down your choices considerably. There are some good options out there. As with any purchase, make an informed decision. Research the services you find. Are there reviews? What do other people say about that designer?

Obviously, some of the options can get rather expensive. Doing it myself, I save tons of money and usually only spend no more than $20 total on the whole project.

Here are a few companies that offer book trailer production.

http://inkwater.com/book-trailer-menu/trailer-options/

http://www.cosproductions.com/videoproducts

http://www.crimsonriverproductions.com/#

http://ebookindiecovers.com/book-trailers/

http://www.dgtbookpromotions.com/book-videos

http://authorsbroadcast.com/book-trailer-price-order-information/

http://www.bookvideocreation.com/book-trailer-packages/

http://storymerchantbookmarketing.com/book-trailer/

http://www.selectografix.com/custombooktraliers.php

“Wow, pricey!”

I’m not saying there are only expensive options out there, just that a lot of them exist.

“So, where can I still find an affordable trailer?”

Here are a few.

http://bookblogs.ning.com/forum/topics/affordable-book-trailers

https://www.fiverr.com/amongus/create-a-30-second-book-trailer-for-authors

https://www.fiverr.com/aaronarnold/create-a-professional-movie-trailer

Beyond that, all I can say is…just start looking. Check online on Google, even look on social media. I know a lot of them have Facebook pages. You never know. You may find a really great place that does it professionally and affordably! ;)

Whatever you decide, whether you want to risk attempting this book trailer thing on your own or you want to pay someone to do it for you, I’m sure you have it all in hand. With the right tools, why, we are capable of anything as human beings, aren’t we?

Happy creating! And, as always, happy reading! :)

In a public e-mail to her clients, someone near and dear to me (an expert) said most people look at the first two lines of an email. That’s it. They aren’t interested in fishing through pages of post-signature blather. People need to have ways to learn about you, not reasons to put up shields.” She advised three or four lines, tops. Boy, did that set me off? So, these people we send mail to are in such a hurry that they’d rather spend time looking up in dozens of places for the information that could just as easily have been in the contact’s e-mail signature? Here’s my rant-er . . . rebuttal:

My old friend, I so disagree with this.

For one thing, there are no fast rules. Much depends on the genre an author writes in. Another depends on the author’s personality. But more than that, I view a signature as a courtesy. Put that word in caps! COURTESY!

There is nothing more annoying than getting an e-mail from someone who doesn't have proper contact information in it. And the trouble is, depending on what the recipient plans to do with the email, it is difficult for the sender to know exactly what will make the life of that contact easier. Will she need your website address? Will including your Twitter moniker help her in some way? Won't the repeated visual of your book cover to your contacts help your branding? And if your contact has seen your cover before, will it hurt her that much to see it again? Especially considering that old marketing advice based on research that people need to see something seven times before they act on it.

And don't you––as someone whose business it is to help authors--want your authors to sell as many books as possible and to get as much media attention as possible? In the PR world, the winner is the person who makes it easiest on the gatekeeper to do her job. It is a busy world. She doesn't need to be searching for information, especially information that could easily go into a signature.

To arbitrarily tell anyone how to sign their emails without any idea of the tone or purpose of the email seems very presumptuous to me.

I hope you will give your authors this alternative view. Many authors are already far too reluctant to get the word about their books out there. Telling them to arbitrarily limit information in their signatures may encourage their reluctance to do right by their books—and their own careers.

Hugs, [Yes, hugs. Even rants are mostly designed to help rather than make enemies!]
CHJ

Carolyn Howard-Johnson is a former journalist, retailer, and marketer who started publhing how-to books for writers for the classes she taught for UCLA Extension’s renowned Writers’ Program. Members of the California Legislature named her Woman of the Year in Arts and Entertainment. Learn more about her how-to books and her creative writing at http://howtodoitfrugally.com Learn more about book promotion (and avoiding being the reluctant book promoter!) in her The Frugal Book Promoter and the rest of the multi-award-winning HowToDoItFrugally Series of books for writers at http://bit.ly/FrugalBookPromo. Subscribe to her #SharingwithWriters newsletter at http://howtodoitfrugally.com where you’ll find a great free Writers’ Resource section, too. The newsletter subscription form is at the top right of almost every page.

www.tinagayle.net   I believe the best way for Authors to get their books out to the world is by teaming up with other authors. That's why I like to do an Author Exchange ever so often.

Right now, I'm doing the #FallingIntoLove Author Exchange


Here's how it works:

Send me -

• over 36.8 K followers on Twitter
• I'm on Triber and my post are retweeted by others
• my blog feeds into facebook and goodread
• If you use the #in the title your post can be easily retweeted by other people involved in the author exchanged
• Also, I share your name/email address with other authors interested in doing the author exchange, giving you a chance to post on more blogs.
  
  
  
  
  Thanks for letting me share your book with the world,

Tina Gayle

www.tinagayle.net

Altogether now... ready? A one, a two...

You blurb all day
You blurb all night
Blurb, blurb, blurb
Til the early mornin' light.
Hopin' your book
Is the one they'll choose.
And when the sales don't come
You feel like a bum.
You got the Indie Book Promo
Ain't Gonna Do It No Mo'
Welcome To My Pity Party
Somebody Shoot Me Boogie Blues.

The Indie Book Promo Blues
Yeah, it's the Indie Book Promo Blues.
Your precious time you fritter
On Facebook and Twitter
Tryin' hard to spread the news.
Then when no one bites
You turn out the lights
And cry the Indie Book Promo
Ain't Gonna Do It No Mo'
Welcome Tto My Pity Party
Somebody Shoot Me Boogie Blues.

The reason why there are a million (well, okay, only a little over half a million on amazon) "How To" books on the subject of book marketing is because that's what every indie author wants to know. How to? Probably everything you read about the subject in those books is good advice, to some degree or another. Unfortunately, most of it isn't likely to result in a whole lot of sales. Why?

I suspect it probably has something to do with the fact that the market is now saturated to the hilt with books by indie authors. In a single year (2009 to 2010) nearly 3 million indie paperbacks were published (according to an estimate by Bowker's "Books In Print"). That breaks down to about 625,000 books a month! And that's just paperbacks! The number of ebooks published would likely double that amount. And it hasn't slowed down. If anything, the number of independently published books (paperback and ebook) published per year continues to increase.

That being the case, it's almost pointless to spend time promoting your book to a general population of readers. One of the best pieces of advice is to identify a specific target population, people who would be most likely to buy your book if they knew it existed.

 You can find a lot of online sites, forums, groups and book clubs that are dedicated to a specific genre (for example, "Fantasy"). That's great. The only problem, for an author, is that it seems most of such groups are not particularly author friendly. That is, they either flat out don't allow authors to promote their books on the group pages or, if they do allow it, they'll have it set up so that promotions are only allowed in a specific "author promotion" section on the group site. A lot of the groups at goodreads.com are set up like that. That seems like a good idea, right? I mean, I can see the reasoning. If they allowed promos on the discussion pages, we pesky indie authors would invade in droves of Biblical proportion like a plague of locusts. Thing is, it seems most of the group members who aren't authors, (and that's usually the majority) never (or hardly ever) bother to check out the book promotion section. Why? Because most of them still seem to be under the impression that if you self-published your book, it's probably not worth reading. Anyway, the result is that the only people who visit that section are other authors whose primary reason for going to that section isn't to find new books to read. No, they're only there to post a promo blurb for their own book.

  • • •Authors promoting to other authors • • •

That's become the case all over the internet. There are a ton of book-related Facebook groups where authors are encouraged to promote their books but, again, it's just hundreds of authors promoting to other authors whose primary reason for being there isn't to find a good book to read. They're only on that page (for a minute or two) to promote their own book. People who actually want to find a new book to read rarely (if ever) go to one of those Facebook pages.

Of course authors are readers, too. And once in a blue moon, another author will see your promo blurb on Facebook or Twitter and they'll click the link and buy the book. It's rare, but it does happen. I belong to over a dozen book-related Facebook groups and I do post promos at least 2 or 3 times a week on all of those group pages but, honestly, I don't think it does much good. So why do I do it? I guess because at least I feel like I'm doing something!

What about purchasing ad space, like on goodreads.com or Facebook? Some people do get a few sales from those ads. I've tried both but they didn't seem to result in any sales.

What about Twitter? Seems like every author now has a Twitter account. But do promo tweets result in sales? Maybe, once in a while, but the problem with Twitter is that there's no way to know if a sale was the result of having tweeted a promo blurb. There's no way to track that. I use Twitter quite a bit but, to tell you the truth, I think it's probably more of a waste of time than it is an effective sales tool. Again, I think I do it only because it's there and it makes me feel like I'm doing something rather than doing nothing at all.

What about giveaways? I tried the Kindle 5-day free download thing. At the end of the 5 days, nearly 500 copies of my novel (Ash: Return Of The Beast) had been downloaded. I have no idea how many of those 500 people actually read the book after they downloaded it but none of them bothered to post a review on amazon. Getting reviews is really the primary reason for giving the book away in the first place. The more reviews your book has on amazon, the more likely it might attract other readers.

Some people have had better luck with the giveaways but, from what I've heard (from other authors who have tried it), it's not all that effective. Some authors have argued, saying, "Well, at least now my book is being read by hundreds of people!" Well, maybe. What they don't seem to realize is that there are 10s of thousands of people out there who are practically addicted to scarfing up as many free ebooks as possible just because they can. They'll probably never get around to actually reading most of them.

What about personal blogs? I'm pretty much a newbie when it comes to blogging. My blog (www.GaryValTenuta.blogspot.com) has only been in existence for a short time and it's had only a little over 1200 page views. All I know, at this point, is that those 1200+ page views haven't yet translated into a single book sale. But, like I said, I'm still new at this and looking forward to seeing how it goes.

Another suggestion you'll often find in those "How To" books is to "engage in conversations with readers without necessarily promoting your book". The idea is that sooner or later, as people get to know you, they'll want to know more about your books and that will result in sales. Been there, done that (still doing it) and it's not all that effective. Nothing wrong with engaging in online conversations with people who love books but the bottom line is you'll end up investing a LOT of time for very little (if any) actual return in terms of book sales.

So what's an author to do? That's what we ALL want to know. The best advice I can offer is to just do what you can (all of the above) with the realization that it's probably not going to result in a lot of sales. And while you're doing those various promo activities, keep on writing! Get another book out there. Or a series of short stories or novellas. The more books you have available, the better the odds of getting sales. If you have one book available, you might only get 2 sales in a month. But if you have two books available, and two of each are purchased, you've collected royalties on four sales that month, and so on. It takes time for the sales numbers to build up. But as your sales numbers increase (along with the number of reviews), so does the ranking of your books in amazon's system. The higher the ranking the more visible your book will be for people using key words to search for specific kinds of books on amazon.

Of course there's always the possibility that your book contains that undefinable magical "something" that excites the first few readers so much that they tell all their friends they just have to read it, and then it becomes an over-night cultural phenomenon, in which case a big publisher will offer you a ton of money for the rights and you'll no longer have to suffer the Indie Book Promo-Ain't Gonna Do It No Mo'-Welcome-To-My-Pity-Party-Somebody-Shoot-Me- Boogie-Blues.

Marketing a professional image is probably one of the biggest challenges for cash strapped indie authors. When everything from the cover of the book to editing and lets not forget just getting the word out about your book is important where do you cut costs?  Hopefully, cutting costs does not mean you have to do everything yourself and possibly sacrifice quality.  There are many resources online for Indie Authors to get quality services ranging from cheap services like Fiverr, freelance sites like Guru or Odesk and independent marketing companies that specialize in book marketing services.  

I own a small boutique book promotion company and it is my hope to help indie authors and small publishers project a professional image like other mainstream authors and major publishing companies. I offer affordable rates and professional quality services.  I am so glad to be a part of this community and hopefully I will get a chance to work with some of you in the near future.

Right now I'm offering a special on publicity services to help authors get marketing materials together for their media kits.  The special is on sale now and includes all of the following services for only $129:

-A press release and distribution to our online network channels
-A web banner designed for the book
-A book trailer and distribution to ten video sharing sites
-An author interview posted on Reading and Writing Addiction Blog
-A professional pitch sheet PDF
-An author/book spotlight on DGT Book Promotion News

Visit DGT Book Promotions website to order your publicity package and to view some of the work we have done for authors like you.

Write Your Next Book With The Media In Mind

We wish you well in your journey.

Get promoted to 500,000+ readers within a year and receive our mass emailing software with 20,000 monthly contact (email) lists; https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=C7U6Q2SLRZHCS

Give Your Book the Notoriety it Deserves   (GET IT HERE)

My name is Judd Miller, and I am one the top networking Public Relation agents in the world. I have utilized my skills for PayPal, Amazon, Salesforce, St. Martin Press, Harlequin, Simon & Schuster, and many other small press publishers by advertising their books / eBooks to the masses.

I am also one of the developers of over 520 different websites through my marketing website WebDvloper.com, including my latest here, Indie Writers Support, a writer's website. I specialize in website developments and promotions, and I would love to be the promoter of your book(s) / publishing press.
Give your book the notoriety that it deserves.

If you choose to order our book promotional service at Indie Writers Support I will be in charge of putting your books through our seven-days automated systems at webdvloper.com; which includes designing a permanent one-page author's page (sample http://bit.ly/197muE7) and then getting it featured to 500,000+ readers via emails and social media postings. Your book title will be introduce as the 'Book-of-the-Day' via email newsletters to 30,000+ Kindle / Nook / iPad / iPhone and Android owners; 50,000+ Goodreads members; 180,000 facebook members to increase the likes; 100s of online book clubs; 100s of book bloggers and reviewers; and then book store owners. You will be repeatedly advertised through facebook, twitter, linkedin, google+ and yahoo for a whole complete day.

More...

We will promote your published book or eBook to 100 verified amazon reviewers. That's 100 reviewers who buy and download stories on the regular and leaves good or average reviews on amazon.

Even better, we will promote your published titles to the reviewers who will most likely take interest in your subject. Example, if your book is an horror story, then the title will be advertised to 100 reviewers who had left published reviews on the genre's category (horror stories).  Mystery fictions will get mystery reviewers. Simple and plain. You published title is guarantee to sell and possibly get reviewed.

We have a software that collect emails of every reviewers directly from amazon, and another mass emailing software that quickly send emails to unlimited amount of recipients daily.

I'll do even more, and by the end of the seventh day your name and the book title you submitted to us at Indie Writers Support will be ubiquitous on the internet.
Online articles pertaining to you and your books written by our staff members will start appearing on the search engines (google, bing, yahoo etc) approximately two to three months after your initial promotion.

Some of our past promoted authors got as much as six or seven published reviews a day on amazon.com if the story-line is very interesting.

Hire us, and we will guarantee that your published work is viewed by at least 500,000 views within a year! 

This is the best book promotional service in the world compare to these other publicity firms:

BookWhirl

http://www.bookwhirl.com/Services/Book-Marketing/Email-Advertisement-Campaign-Service.php

Novel Publicity & Co.

http://www.novelpublicity.com/whirlwind-tour/

Hasmark Services.

http://hasmarkservices.com/services.htm

PRWeb

http://service.prweb.com/pricing/package/premium

Constant Contact

http://www.constantcontact.com/main?s_tnt=47758:11:0

SendGrid

http://sendgrid.com/pricing.html

TargetHero

https://app.targethero.com/Pages/UpgradePlanInfo

Fiverr

http://fiverr.com/paradon/create-an-author-page-and-post-the-page-to-my-social-medias-of-100000-readers

A staff member from IndieWriterSupport.com will contact you for whatever is needed after receiving your order, and a work-report will be submitted to you when I am done with your order(s). Money cannot be refunded after the first day of order because I'll schedule you immediately, and may began working on your project on the second day.

I work on a first come first serve only.

Get the book promotional service; http://bit.ly/18y9vtP

(GET THE SERVICE HERE); http://bit.ly/18y9vtP

For all claims and questions I can be reach at JuddMiller@Rocketmail.com

We want to inform you that we are now giving per day free re-tweet for indie authors. If you are promoting your book via twitter and want us to re-tweet it then please mention @IndieWriterSupp with your promotional tweet and we will re-tweet it for free once a day.

All of our re-tweets will also stream on our homepage!!!