promotion (6)

Being an author is hard. One must not only write books, but also take on different roles. They have to be editors, marketers, bloggers, advisers, and the list goes on. In the publishing journey, a writer learns that very few things are for free, or at least affordable. 

Book trailers are a great tool in promoting your own work. You can not only tie them to your Youtube channel, but also link them to author interviews or even press releases. They can really come in handy, anyway.

I have been publishing books since 2010, and in 2012, I received my first book contract. That book, titled Upon Your Return, a Victorian romance and book one of the Heiresses in Love Series, was released in February of 2013 through Summer Solstice Publishing. It wasn’t until the following September that I attempted this crazy thing called ‘a book trailer’.

But, what do we need book trailers for, huh? There seems to be a lot of people for them, and a lot against them. Some people don’t see the merit it in them, while others swear by them. The good trailers I have seen, though, have sold me on the books. Of course, the blurbs and covers don’t hurt either, right? LOL. Still, a good book trailer can go a long way towards helping you to market your books effectively. I’ve been designing them since 2013, and I haven’t had any complaints yet.

However, during my first foray into creating a book trailer, I crashed. Hard. As a starving artist, I desperately wanted to have a book trailer, but really didn’t know how to go about it. I was told someone had to design it for you. So, I looked around. I couldn't find anything less than $150-200 to create a book trailer. I thought that was normal. And I'm sure it is if you want something that is smashing. I did find a place that charged $5.00, but the low price made me wary. What? You might fork over that small bit of cash and see nothing from it.

So, after numerous months of mourning the fact that I didn't have my own book trailer, I decided to research it.  I had read somewhere that you could create your own if you had the right software.  I read up on it more.  

My first attempt was all right, if not a bit long. It ended up being between two to three minutes. People complained that it lagged, and I soon agreed. There were also copyright issues, as I didn’t realize that I couldn’t use just any old picture I found or an MP3 of my favorite song.

I learned my lesson, though. Now I know better.

We have to think carefully about these things. Have you thought about designing your own book trailer? You probably saw them on Youtube, or saw links to them on Facebook or Twitter. Didn’t you ever wonder where the images or music came from? They most likely came from reputable sources, were purchased legally.

So, to be fair, I’m including my first attempt here. You won’t hear any music, but you can sort of see what it was before if it plays correctly.

Attempt 1

http://www.authorstream.com/Presentation/marielavender58-1922324-upon-return-book-trailer/

Well, after several attempts, I managed to get something I’m proud to show you.

Final Attempt

If you're an author or business person, you may be wondering how in the world was this accomplished? I will tell you. There's no reason to keep secrets like this to oneself. I don't know how many times I've been clueless about something and felt so grateful when someone bothered to post an article about it online. So I will give you step by step instructions here.

1)    Pictures.

You want to find some great pictures for your video. As we all know, there are sites out there that let you purchase pictures for said price. Here are some great sites that give you the ability to pay affordably for images. I know there are many more.

http://www.123rf.com/

http://www.bigstockphoto.com/

https://us.fotolia.com/

http://www.shutterstock.com/

http://www.mediabakery.com/

http://www.istockphoto.com/plans-and-pricing

http://www.dreamstime.com/credits.php?fcr=1

There are some decent sites out there that offer free pictures as well. Some sites I have used are freedigitalphotos.net, Stock Xchng (http://www.sxc.hu/), stockfreeimages.com, pixabay.com, Fotolia, Photobucket , freeimages.com and morgueFile.com

On any of these sites, you have to be pretty unique with your search terms or you won’t find what you’re looking for.  The best one I have found so far, and it does require a small investment ($20 for 20 credits, or less, depending on your budget), is 123RF. I also used Fotolia for a book cover recently, and that was a very positive experience. If you want a sneak peek of the kind of images you can find on free sites, though, please visit my website at http://marielavender.com/about/my-books/. I have used free, yet legal images for all of my self-published books thus far. Of course, I gave credit to the photographers. All the ones listed under Erica Sutherhome, Kathryn Layne and Heather Crouse were not only self-published, but royalty-free images were used. Purchased images were used for the ones under this name, Marie Lavender.

You should be able to find some decent pictures on any of the aforementioned sites. Have I missed any? Probably. But, you'll be searching for a long time if you just go on Google and say "free images". You will get the ones I found, but also clip art and things that are definitely not free. You could get yourself in a lot of trouble. Try looking for "royalty-free". You can, of course, do whatever you like. I still advise you to keep copyrights in mind. For myself, it’s safer to pay a small amount for something than to assume it’s free and regret it later. Sound good?


2) Adding Music

Let’s say you want to add music or sounds to your video. Some people do voice-overs. There are royalty-free music sites out there as well. Here is a list. Some charge a little, while others don't.

http://savvybookwriters.wordpress.com/2012/07/08/20-sites-of-free-music-for-your-book-trailer/

Here is the best one I've found, and I’ve used it for a few years now. http://freeplaymusic.com/

 
Carefully select your music. I usually spend a lot of time trying to decide what theme or feeling I want the music to convey. I narrow mine down to about five or six songs, then narrow it down further. Be patient. This takes time. Sometimes I wait until after I have the design before I look for music and then see what might work for the trailer. Purchase your music or bookmark it for future reference.

3)  Figure out your design or layout.  

What all do you want to say in your video or book trailer? What message do you want to convey? Think of this as you would if you were making your own book cover, only it’s in video format. What idea are you trying to show in the short time you’ll have to explain things? For mine, I opened a Word document and typed up everything I wanted to say. Don’t give away too much about your book, but you do want to give a good tease as you would in a blurb. The great thing about this is that you can edit it as you go along.

At that point, I started looking for pictures to go with each section. You’ll see more about what I mean shortly. 

So, what's next? What do you do after you figure out what you want to say?

4)  Powerpoint.

Make a Powerpoint presentation using the layout and pictures you found. Adjust sizes of the images and font, and make sure you have even spaces on both sides of the slide. An image that is slightly off on the pages is like a crooked picture. Even an untrained eye will catch it. Oh, and please, please, please give credit to photographers, composers and book cover artists in the 'Credits' page.

You should have a pretty good presentation going for you. If you like, you can save the presentation for future reference. In fact, I encourage it. Do something else for me now. Also save the presentation as a jpg. 

“What? Why in the world would you do that, Marie?”

Just trust me. Powerpoint will ask you if you want to save all the slides as jpegs. Say ‘yes’. You can close out of your presentation. And what's next, you may ask. 

5)  Forget Authorstream. When you do a search online for how to convert Powerpoint presentations to video, it will probably be mentioned. It's just a useless tool, in my opinion. So let's forget it please.

6)  Open Windows Movie Maker. You should have it somewhere in your programs. If you aren't aware of it, you have most likely overlooked it in your day to day operations. I know I did. And if you don't have it, it's free to download from Microsoft.

From that point, you will see a white space on Movie Maker that looks like a whiteboard. Locate your jpgs from your presentation. Powerpoint would have saved them in a folder for you on your computer. Open the folder and then select all of the jpgs. That's CTRL +A for a shortcut. You can drag them in or you can import them in as files.

Movie Maker will place them in the white area. Then, you need to drag each slide (in chronological order, of course) into the storyboard below. You can also click the button 'show timeline' after you've finished. This shows your whole movie as it's progressing.

Now, do you want to add music to your video? I found it was damn near impossible with Powerpoint, but easy with this software.  Let's say you have your own MP3, or at least one song you want to use. You will click "import audio file" or just "import" and select the file from wherever you saved it. That should add the file to your timeline as well.

You will see two lines:  the first shows your slides and the second is your music. There is also a play button on the right side of the screen where you can monitor your progress of the video by playing it back.

So, from here you want to decide how long to make each slide and how you want to match it up to the music. This, my friends, could take awhile because you'll most likely have to listen to the clip over and over again. However, if you like the song you selected, it's not really that bad. To lengthen the slides, just click on one and drag it to the right. Above all of that, you will see a minute and second counter that tells you how long each slide will last in your video.

Once you have your video the way you want it, you can add end credits or titles. That would be in the 'tools' section. And to finish your video, you have to select where you want it to end on the timeline (minutes and seconds or at the end of slides) and then go to the tab at the top that says "clip". You will find this thing that says "set end trim point". This will effectively end your video wherever you put the line so make sure you know where you're ending it first.

But, really how long should your trailer be? The ideal length of most effective trailers are between 45 seconds and one minute, 10 seconds.

“Wow, so short!”

It’s true. So, my basic rule? I try to keep them to about a minute. If it goes a bit over, fine. But then, I go back and look at the whole video critically. Does it seem to be lagging anywhere? Did I express all that I needed to say without giving too much away? Does the music match to each section, or flow well? Think about emotions that might come from the music too. That will determine a lot of it. Still, you don't want to exceed about a minute and a half. Any longer, and you'll just lose your audience.

If you feel you're done building your video (or book trailer), you will want to save it. Click "save movie file" under "File". It will ask if you want to save it to your computer or elsewhere. Just save it to your computer, name it and let it do it's thing. Movie Maker will also create a folder for your video so you will have to locate it that way. What's next?

Well, what do you want to do with your video? Let's say you want to publish it to Youtube or just add as a video on your website or Facebook. You can do that.

7) Find your movie file. 

It should have a .wmv extension. For the purposes of this article, let's say you want to upload it to Youtube.

8) Make sure you have an account on Youtube (this is usually a Google or Gmail-related account). 

There should be an option to upload on your account. It will be at the top of the page.

Add the file and name it. Add a description and tags (keywords related to the trailer or video). It should save itself, but give it time to load your video entirely.

Youtube will also give you a URL for your video. Notate that somewhere.

Within a few minutes, you should be in business.

So, you’re probably wondering if I even know what I’m talking about. Well, why wouldn’t you? I’m not an expert by any means, but I get by well enough by creating my own trailers. Below, I am including all of the book trailers I have designed. They are also on my Youtube channel and the 'videos' page of my author website. The trailer for my new release should be added soon.

Upon Your Return (book one of the Heiresses in Love Series)

genre: Historical Romance, Victorian

Magick & Moonlight (book one of the Magick Series)

genre: Lighthearted Romantic Fantasy

Upon Your Honor (book one of the Heiresses in Love Series)

genre:  Historical Romance, Victorian

Second Nature (book one of the Blood at First Sight Series)

genre:  Paranormal Romance, Urban Fantasy

A Little Magick (book two of the Magick Series)

genre:  Children's Fantasy

Second Chance Heart

genre:  Contemporary Romance

Blue Vision (book one of the Code of Endhivar Series)

genre:  Science Fiction Romance


Upon Your Love (book three of the Heiresses in Love Series)

genre:  Historical Romance/Family Saga, Victorian

Directions of the Heart

genre:  Contemporary Romance, Drama

Well, that’s how you can create your own trailer or video for promotional purposes. I hope I have helped you figure it all out. 

9) Other Options.

But, let’s say you’ve decided, “Nah, this isn’t for me. I’m going to let someone else design it.”

Well, there is certainly no shame in that. So, where would you go to find someone who designs a good book trailer?

First, you must decide on your budget. What are you willing to spend for a decent trailer that will help you market your book effectively? What is out of your price range? And what is a fair amount? That will narrow down your choices considerably. There are some good options out there. As with any purchase, make an informed decision. Research the services you find. Are there reviews? What do other people say about that designer?

Obviously, some of the options can get rather expensive. Doing it myself, I save tons of money and usually only spend no more than $20 total on the whole project.

Here are a few companies that offer book trailer production.

http://inkwater.com/book-trailer-menu/trailer-options/

http://www.cosproductions.com/videoproducts

http://www.crimsonriverproductions.com/#

http://ebookindiecovers.com/book-trailers/

http://www.dgtbookpromotions.com/book-videos

http://authorsbroadcast.com/book-trailer-price-order-information/

http://www.bookvideocreation.com/book-trailer-packages/

http://storymerchantbookmarketing.com/book-trailer/

http://www.selectografix.com/custombooktraliers.php

“Wow, pricey!”

I’m not saying there are only expensive options out there, just that a lot of them exist.

“So, where can I still find an affordable trailer?”

Here are a few.

http://bookblogs.ning.com/forum/topics/affordable-book-trailers

https://www.fiverr.com/amongus/create-a-30-second-book-trailer-for-authors

https://www.fiverr.com/aaronarnold/create-a-professional-movie-trailer

Beyond that, all I can say is…just start looking. Check online on Google, even look on social media. I know a lot of them have Facebook pages. You never know. You may find a really great place that does it professionally and affordably! ;)

Whatever you decide, whether you want to risk attempting this book trailer thing on your own or you want to pay someone to do it for you, I’m sure you have it all in hand. With the right tools, why, we are capable of anything as human beings, aren’t we?

Happy creating! And, as always, happy reading! :)

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Our mission at Indie Writers Support is to expose talented writers, either self-published to not, to a mass of book readers. To upgrade your account go to http://indiewritersupport.com/main/authorization/renew. 

As of May 2016, Indie Writers Support has become a donation functioning media, meaning that you would have to make a monthly, or permanent donation in order to fully access all of our networking features, including the newly added ones. While our website is still viewable, some of the internal features have been restricted to paid-subscription only.

We have created many GATEWAYS for Indie authors to promote and showcase their books online and offline, through the usage of many networking programs like K-Dashboard (accessible by permanent members only), Publishing Connections (now added alongside your profile), Desktop MarketingFacebook Advertising, and many others that'd be reveal in the upcoming weeks. All of these services, along with your review sites and web-pages would be automatically promoted to new readers everyday via our networking algorithms once you have upgraded your Indie Writers Support account. 

Permanent members would have the pleasure of having their very own profile page remodel by our developers, to their full satisfaction

In our upcoming tutorialsThe Bestseller's Training Courses - we will teach you how to dominate the book business by unraveling (and demonstrating) the proper usage of the resourceful subjects listed below, and much more. We have acquired the help of many experts for this yearlong courses.

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  7. Createspace vs. IngramSpark vs. NookPress, which is best at what.
  8. Understanding the basics of Metadata, for publishers, and Indie authors.
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  11. Twitter and tweeting to increase book revenues and author's exposure.
  12. How to create your audiobooks, and the best markets for them.
  13. Harnessing the power of Google+ media for authors.
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Altogether now... ready? A one, a two...

You blurb all day
You blurb all night
Blurb, blurb, blurb
Til the early mornin' light.
Hopin' your book
Is the one they'll choose.
And when the sales don't come
You feel like a bum.
You got the Indie Book Promo
Ain't Gonna Do It No Mo'
Welcome To My Pity Party
Somebody Shoot Me Boogie Blues.

The Indie Book Promo Blues

Yeah, it's the Indie Book Promo Blues.
Your precious time you fritter
On Facebook and Twitter
Tryin' hard to spread the news.
Then when no one bites
You turn out the lights
And cry the Indie Book Promo
Ain't Gonna Do It No Mo'
Welcome Tto My Pity Party
Somebody Shoot Me Boogie Blues.

The reason why there are a million (well, okay, only a little over half a million on amazon) "How To" books on the subject of book marketing is because that's what every indie author wants to know. How to? Probably everything you read about the subject in those books is good advice, to some degree or another. Unfortunately, most of it isn't likely to result in a whole lot of sales. Why?

AmazonCapture.jpg



I suspect it probably has something to do with the fact that the market is now saturated to the hilt with books by indie authors. In a single year (2009 to 2010) nearly 3 million indie paperbacks were published (according to an estimate by Bowker's "Books In Print"). That breaks down to about 625,000 books a month! And that's just paperbacks! The number of ebooks published would likely double that amount. And it hasn't slowed down. If anything, the number of independently published books (paperback and ebook) published per year continues to increase.

That being the case, it's almost pointless to spend time promoting your book to a general population of readers. One of the best pieces of advice is to identify a specific target population, people who would be most likely to buy your book if they knew it existed.

 You can find a lot of online sites, forums, groups and book clubs that are dedicated to a specific genre (for example, "Fantasy"). That's great. The only problem, for an author, is that it seems most of such groups are not particularly author friendly. That is, they either flat out don't allow authors to promote their books on the group pages or, if they do allow it, they'll have it set up so that promotions are only allowed in a specific "author promotion" section on the group site. A lot of the groups at goodreads.com are set up like that. That seems like a good idea, right? I mean, I can see the reasoning. If they allowed promos on the discussion pages, we pesky indie authors would invade in droves of Biblical proportion like a plague of locusts. Thing is, it seems most of the group members who aren't authors, (and that's usually the majority) never (or hardly ever) bother to check out the book promotion section. Why? Because most of them still seem to be under the impression that if you self-published your book, it's probably not worth reading. Anyway, the result is that the only people who visit that section are other authors whose primary reason for going to that section isn't to find new books to read. No, they're only there to post a promo blurb for their own book.

  • • •Authors promoting to other authors • • •

That's become the case all over the internet. There are a ton of book-related Facebook groups where authors are encouraged to promote their books but, again, it's just hundreds of authors promoting to other authors whose primary reason for being there isn't to find a good book to read. They're only on that page (for a minute or two) to promote their own book. People who actually want to find a new book to read rarely (if ever) go to one of those Facebook pages.

Of course authors are readers, too. And once in a blue moon, another author will see your promo blurb on Facebook or Twitter and they'll click the link and buy the book. It's rare, but it does happen. I belong to over a dozen book-related Facebook groups and I do post promos at least 2 or 3 times a week on all of those group pages but, honestly, I don't think it does much good. So why do I do it? I guess because at least I feel like I'm doing something!

What about purchasing ad space, like on goodreads.com or Facebook? Some people do get a few sales from those ads. I've tried both but they didn't seem to result in any sales.

What about Twitter? Seems like every author now has a Twitter account. But do promo tweets result in sales? Maybe, once in a while, but the problem with Twitter is that there's no way to know if a sale was the result of having tweeted a promo blurb. There's no way to track that. I use Twitter quite a bit but, to tell you the truth, I think it's probably more of a waste of time than it is an effective sales tool. Again, I think I do it only because it's there and it makes me feel like I'm doing something rather than doing nothing at all.

What about giveaways? I tried the Kindle 5-day free download thing. At the end of the 5 days, nearly 500 copies of my novel (Ash: Return Of The Beast) had been downloaded. I have no idea how many of those 500 people actually read the book after they downloaded it but none of them bothered to post a review on amazon. Getting reviews is really the primary reason for giving the book away in the first place. The more reviews your book has on amazon, the more likely it might attract other readers.

Some people have had better luck with the giveaways but, from what I've heard (from other authors who have tried it), it's not all that effective. Some authors have argued, saying, "Well, at least now my book is being read by hundreds of people!" Well, maybe. What they don't seem to realize is that there are 10s of thousands of people out there who are practically addicted to scarfing up as many free ebooks as possible just because they can. They'll probably never get around to actually reading most of them.

What about personal blogs? I'm pretty much a newbie when it comes to blogging. My blog (www.GaryValTenuta.blogspot.com) has only been in existence for a short time and it's had only a little over 1200 page views. All I know, at this point, is that those 1200+ page views haven't yet translated into a single book sale. But, like I said, I'm still new at this and looking forward to seeing how it goes.

Another suggestion you'll often find in those "How To" books is to "engage in conversations with readers without necessarily promoting your book". The idea is that sooner or later, as people get to know you, they'll want to know more about your books and that will result in sales. Been there, done that (still doing it) and it's not all that effective. Nothing wrong with engaging in online conversations with people who love books but the bottom line is you'll end up investing a LOT of time for very little (if any) actual return in terms of book sales.

So what's an author to do? That's what we ALL want to know. The best advice I can offer is to just do what you can (all of the above) with the realization that it's probably not going to result in a lot of sales. And while you're doing those various promo activities, keep on writing! Get another book out there. Or a series of short stories or novellas. The more books you have available, the better the odds of getting sales. If you have one book available, you might only get 2 sales in a month. But if you have two books available, and two of each are purchased, you've collected royalties on four sales that month, and so on. It takes time for the sales numbers to build up. But as your sales numbers increase (along with the number of reviews), so does the ranking of your books in amazon's system. The higher the ranking the more visible your book will be for people using key words to search for specific kinds of books on amazon.

Of course there's always the possibility that your book contains that undefinable magical "something" that excites the first few readers so much that they tell all their friends they just have to read it, and then it becomes an over-night cultural phenomenon, in which case a big publisher will offer you a ton of money for the rights and you'll no longer have to suffer the Indie Book Promo-Ain't Gonna Do It No Mo'-Welcome-To-My-Pity-Party-Somebody-Shoot-Me- Boogie-Blues.

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Make Your Book(s) More Marketable

Write Your Next Book With The Media In Mind

Here is what I know and think about making your book more promotable.
The world of book publishing has changed immensely over the past decade  --and certainly over the past three years, thanks to Amazon, Apple, tablets, e-books, Borders, and social media.
The role of book publicity has not changed, though the methods have been altered.
PR is needed to give a book a chance at succeeding in an overcrowded marketplace and a noisy media landscape. With more books being published than ever before, and more media outlets around than ever before, there is a lot of competition to get a diluted piece of the pie.
Technology has no doubt impacted many industries, including: publishing, retail, the news media, and even the way books are written. As a result, readers and consumers have been changed as well.
It may seem like everyone:
·         Has plastic surgery
·         Eats organic food
·         Watches TV on a smartphone
·         Spends more time tweeting than talking to others
.... but such phenomena show we are a changing and diverse nation.
Not everyone is doing these things I just mentioned but the world certainly is in transition.  Writers are changing, too. They are morphing into hybrids - - they are writers and they are promoters.
I understand what it is like for today’s author to be confronted with the new publishing landscape.
I have been in publishing and PR since 1989, back when we used to fax media pitches.  I have worked for publishers as an editor and a publicist and for the past 14 years have served as the marketing director for the nation’s largest book promoter, Media Connect, formerly known as Planned Television Arts. I have also had a book published and learned how challenging it was to promote it.
And for the last two years I have posted at least 800 times on my blog, writing the equivalent of three full-length books, about all aspects of book publishing, publicity, marketing, advertising, writing, and the fate of the industry.
See, a promoter never stops promoting!
It used to be that the publisher would take care of the publicity for a book, though it didn’t always do a great job. Then authors started to supplement the publisher’s efforts. Now authors are the publishers.
Today, authors team up with publicists that they hire and maybe also get help from their publisher, if they have a publisher, if they offer to help. It takes a village to promote a book.
Many refer to their book as their baby.  Well consider the PR campaign the way you would when paying for your kid’s college. You hope there is a payoff to it, but you wouldn’t dare choose to not send your kids to college.
There is no way of getting around it. To embrace PR as an author is to embrace your future.  The good news is there is plenty that you can and should do, to promote your book.
You Need To:
·         Think like the media and about their needs
·         Create a book with promotable content
·         Change your attitude about your PR role
·         Realize it is up to you and in your hands to grow as a writer
So How Do You Write A Book That Will Be Promotable?
·         Do you have to kill someone – or write about a murderer?
·         Do you have to confess to a sexual addiction to a celebrity?
·         Do you need to have the name on the book cover say JK Rowling or EL James?
·         Does your book need to be published by a big New York house?
Sure, these things would help, but I have promoted books by unknown, first-time, self-published authors and have seen them succeed.
They Have:
·         Something that is promotable
·         An interesting background
·         Confidence, conviction, and personality
·         A willingness to do whatever it takes to get attention
·         Put in the time and effort that is necessary
·         Taken a creative approach to the media
·         Been lucky
Of Course, Authors Can Be Promotable But It Doesn’t Always Yield Sales
What makes a book sell is not necessarily the same thing that makes it news worthy or promotable. Today we are talking purely about publicity and the news media – not marketing, not sales, not advertising -- though they are all closely linked to one another.
I See So Many Mistakes Made By Authors. They:
·         Wait too long to start thinking about publicity
·         Mistakenly think they can do it all
·         Mistakenly think they will succeed without PR
·         Falsely believe the media will cover them with little effort
·         Think PR is a one-time thing but really it’s an ongoing, perpetual thing
Too Many Authors Have Hang-Ups About PR
-          They don’t believe they are promotable
-          They aren’t comfortable promoting their book
-          They don’t want to spend money on a publicist
-          They think their publisher takes care of everything – or they fear stepping on the publisher’s toes
-          They don’t want to sound like they are begging or bragging
-          They lack the time or resources to execute a PR campaign
-          They don’t know how to talk about themselves
-          They are shy or fear rejection
-          They feel uneasy talking to the media
-          They lack confidence in their appearance or voice
-          The PR process seems murky or unfamiliar to them
All legitimate things, but all are excuses. You need to take ownership of your book and that means quarterbacking your PR campaign.
Give Yourself A PR Audit
·         Examine your past and see what the media might find noteworthy
·         Look at the experiences you have had and see if any are worth discussing
·         Think of the connections you have and the people you know – can you drop names to the media?
·         What is in your book that the media will find of interest?
Think About What It Is That You May Want to Accomplish With Your PR
·         Branding your name to help your career
·         Building a media resume
·         Establishing your voice
·         Selling a current or upcoming book
·         Influencing others
·         Conveying a strong message
·         Selling backlist or non-book products/services
·         To stroke your ego
·         Helping you get a book deal or better terms – or to get the eyes of Hollywood on you
·         Leading you to being hired as a consultant or employee
·         To land paid speaking gigs
What Are You Willing To Do?
·         Pour your time into it
·         Devote the necessary money and resources
·         Get help
·         Willing to experiment and diversify your approach to PR 
·         Going out of your comfort zone to do what is needed
The Books That Are Most Promotable, Whether Fiction or Non-Fiction, Are Those That:
·         Are first to raise an issue or aspect of life.
·         Are unique in how you tackle a well-known subject.
·         Reveal news or raise great questions on a newsy topic.
·         Lend personal insight on an industry, person, or organization that we are curious about.
·         Are great at the extremes – using humor, sex, violence, love, politics, money, fame or other
          push-button emotions on sensitive issues to get a point across.
·         Are controversial, outrageous, trendy, offensive, and shocking.
 
Creating A Media-Friendly Book
What if publicists could influence the editorial content of a book before it’s published and promoted?  What if the book could be enhanced or altered so that its integrity remains intact, but its ability to attract media attention is increased?
So few authors—and even publishers—consult a publicist far in advance of publication for the sole purpose of doing a PR audit of the manuscript.
 
To do so, requires great forethought and planning, something most authors aren’t aware of and something most publishers are too rushed to consider.
Still, I ponder the idea.  Can you imagine how much better a book would sell if it was packaged for the media?
There may not be an exact formula for making a book promotable.
Some things can’t be altered such as the author’s credentials, who the publisher is, or the overall theme of the book.  But anything from a book’s title, length, use of photos, language, revelations, etc are up for grabs.
Consider creating a PR laboratory, where you can genetically alter a book’s DNA, where you can cut here, add there, or change this—and you suddenly have a media-friendly book.
There are challenges to this, for sure.  Let’s see:
1.      You need enough time to give it a cosmetic makeover.
2.      There needs to still be something of quality as a base to work with.
3.      You need a smart editor to team with a savvy publicist to make sure the book is still a quality read while addressing 
         the media’s needs.
4.      You have to know what the media wants and how to feed it to them.
There’s also a dilemma attached to such a process.  An author is very proud and protective of his or her work.  She wouldn’t want some stranger suddenly rewriting her creation.  It seems less genuine, less authentic, less creative to suddenly throw in things to a book just to placate the media or commercial demand. 
But if you can live with the changes you’ll have a much more marketable book. 
So if one were to engage the services of a PR consultant, what would he or she be told?
1st, it depends if it’s a novel or non-fiction.  There’s a huge difference in what can be done to each type of book.  2nd, it also depends on the genre you write in and the existing competition out there. 3rd, it depends on how much media coverage has already taken place on your subject matter. 4th, it depends on the type of media you plan to approach.  The needs and nuances vary greatly amongst television, newspapers, magazines, blogs, and radio shows. 5th, it depends on the amount of money and time you can dedicate to promoting your book.
If you want to write a book that has a chance of getting publicity, sales, and critical acclaim, you first need to write what you want, what you know, what you feel.  But then go back and edit and revise in a way that makes it more promotable or commercially viable. This doesn’t mean you are selling out. It means you are making additions or changes that don’t substantively alter the integrity of the work but by making such changes, you now connect with potentially a larger or more rabid fan base.
Look at trends, demographic changes, and emerging industries or lifestyles.
See if you can change names, places, professions, and cultural references in your book to match the look and tastes of the newly emerging America,
-          Instead of the family pet being a gerbil, make it a three-legged dog
-          Instead of a relationship book being about a power couple, make it about a waitress and a fireman
-          Instead of setting your book in the present, make it about the 1980’s
-          Instead of being vague about a college or street or company, reference specific ones that are sure
           to have many followers
-          Rather than saying something happened, show it, and be descriptive
-          Throw in people the media can relate to or like
-          Instead of writing about worlds, people, or times that you didn’t come close to experiencing in
           your life, write about something that connects to your past, family, city, job, relationship or
           childhood
-          Be willing to make despicable characters strong and almost likeable. Turn our perceptions upside
           down – make us think about those we normally don’t like or shine a spotlight on
What’s Today’s Media Landscape?
·         More media outlets and opportunities exist than ever before
·         And their value, individually, is more diluted than ever before
·         You will need a certain quantity of quality media placements
·         You need to secure publicity by the pound
·         Most media coverage can take place by phone and email -- it’s becoming rarer that an author
          needs to travel or take to a road tour.
·         Print
You have book reviewers, news and feature editors, columnists, beat writers, op-eds and by-line article opportunities at
-          Newspapers
-          Magazines
-          Newswires
-          Newsletters
-          Trade journals
-          Industry publications
-          Airline magazines
·         TV
-          Interviews or feature stories on national and local news programs, morning shows like GMA or
           Today Show, late shows like Daily Show with Jon Stewart , weekend shows, talk shows, and
           magazine format shows such as 60 Minutes
·         Radio
-          Interviews or feature stories on national and local talk shows or news segments
-          Different station formats target certain demographics
·         Online
-          Blog interviews, stories, reviews
-          Online reviews posted on various sites
-          Guest blog posts
·         Social Media
-          Facebook
-          Twitter
-          LinkedIn
-          YouTube
-          Pinterest
-          Instagran
-          Your blog
PR is not just about giving away free downloads of chapters and books, or of tweeting and making videos, or of e-blasting a press release. It is about making a sustained, strategic effort to influence the influencers and get media coverage that will help you in the short and long-term.
Your Writing Can Help You Get Media Coverage
-          Great writing can get people’s attention
-          Identify a particular chapter to make available for your site
-          Find a few high-quality passages to excerpt
-          Coin a phrase or highlight something odd or unique
-          Invent your own word to explain or express something
-          The specific word choices you make and the level of vocabulary matter
-          The overall writing style and pace of the book are important
How You Talk About What You Wrote Matters
-          Are you the most qualified to write your book? Sound like it
-          Find a way to summarize without the details
-          Get to the heart of why one would read your book
-          Can you compare your work with other known writers?
-          Sell the action, the dilemma, the characters,, the words
-          How do you describe your book in the context of your life?
-          How does it fit into the body of your other writings?
-          Can you genuinely speak with passion, confidence, conviction?
-          You should visualize your press release headline as you write your book
-          You should formulate your 15-second elevator speech about your book before it is written
-          Find a way to succinctly put your book or story into perspective and relevance
-          Express it in a way that serves a need, fulfills a desire, or feeds a want – and sounds interesting in
            the process.
Think Like The News Media
They look for books not only that are well-written, interesting, and new, but where:
-          There is a direct tie-in to their readers or audiences, such as by location, content, theme, or
            industry
-          There is news to report or you can tie into things in the news
-          The author is famous or has great credentials
-          The book ties into a movie
-          The book is a best-seller
-          The book is getting buzz through Twitter or YouTube
-          The book is controversial
-          The book has something the journalist, blogger or talk show host can personally relate to
-          The demographics of the media outlet tend to match those of the book’s intended readership
Find a way to reduce your book of 200+ pages into a handful of bullet points and sound bites.
The Media Is
-          Overworked
-          Understaffed
-          Jaded
-          Exposed to too many options to cover
-          Human and has physical, psychological and financial needs
-          Smarter than the average person
-          Drawn to big issues, dynamic personalities, shock, drama, power and fame
-          It is expanding and shrinking, diversifying and fragmenting
Scrutinize Every Aspect and Component of Your Book:
·         How visually appealing is your book?
·         Look at the front and back cover colors, images, design, texture
·         Book title and subtitle
·         Testimonials/Endorsements
·         Foreword, Intro, Preface
·         Price, paper quality, type face, interior design, add-ons/resources like a CD or DVD
·         The book’s timing
·         Who the publisher is
·         Chapter headings and the table of contents
Does Your Book Cover The Topics That Have Popular Followings?
What Is Evergreen? What Is Needed vs. What Is Desired?
·         Sex / Romance
·         Relationships: Parents, Lovers, Siblings, Friends, Enemies
·         Politics (Issues, Policy, Government)
·         Religion (Spirituality)
·         Dogs/Cats (Pets/Animals)
·         Wealth (Money, Retirement, Career, Homes)
·         Gadgets and Technology
·         Kids/Parenting (Education, Family Dynamics)
·         Entertainment/Travel
·         Health (Diet, Disease, Beauty, Youth, Sports)
·         Life/Death
·         War/Peace
·         Natural Disaster
·         Celebrity
·         Ethical Questions
Does Your Book Cover Themes Such As:
·         Loss and grief
·         Romance
·         Second chances
·         Hero/villain
·         Fame
·         Greed
·         The underdog
·         Ability to grow/improve
·         Offering advice: legal, financial, parental, career
·         People need guidance on life and through each phase/stage
Think In Terms of Headlines and Bullet Points
·         What makes your book new, unique, different or funny and entertaining
·         What ties your credentials into what is in the news?
·         Write a book that’s promotable by thinking like a promoter; write for the media – not just the
          consumer
·         Can you convert a chapter heading into a media story?
What’s The Media Looking For?
·         Drop names, events, places in the book
·         Cover a newsy topic
·         Reveal a thinly veiled truth about someone
·         Make an allegation or accusation
·         Raise a theory and question the status quo
·         Dispute perceived truths
·         Attack or promote certain values
·         Be mysterious
What Helps You Get Media?
·         Socialize or regionalize the book
·         First, media begets media
·         Get buy-ins early to create traction
·         Build buzz by getting early reviews
·         Have the backing of a group
·         Try to ride the coattails of others or be linked by association to big things, people or events
·         Tie into something that is on the calendar – a relevant holiday, an anniversary, an honorary day
·         Think of your life – create a matrix of people, events and experiences and think of how to call
          upon your past – ask for specific favors
·         Exploit personal experience: overcoming addiction, abuse, poverty, loss, disability, arrest
·         Create a resume: don’t lie, but shape it to tell a story = develop your media persona
·         Channel your energy, resources and creativity not just towards your writing, but to your PR
          efforts.
·         Use your gift – your ability to communicate with words and images – to promote your work
·         See PR as a means to an end, just like passing tests leads to a school degree or creating a resume
          leads to a job
·         Shape your image – think of yourself as a business and develop a tagline
·         Set the tone and image of who you are or want to be seen as – by what you say, do, and look like
·         Create your Web site at least 5-6 months prior to your book launch date
·         See your launch date as a coronation – not Day 1. From your launch date, you have 30-90 days to
          make an impression.  
Explore Writing About Powerful Minorities or Niche Groups
·         Hispanics
·         Gays and lesbians
·         Jews
·         Entrepreneurs
·         Intellects
·         Parents of young children
·         Fans of: football, baseball, movies, etc.
·         Ebay users
·         Divorced women
·         Animal Rights advocates/opponents
·         Gun advocates/opponents
You get the idea – there are hundreds of such classes, groups and connections out there that you can tap into.
For Novelists, See:
·         What ideas have not yet been explored
·         What character traits would be unique
·         Think of locations, time periods, historical events to connect to
·         Look for the extreme, the unknown, the emotional triggers, the fantasy
·         Monitor the news
·         Look at an Almanac or Census Data
·         Anticipate trends from your observations, experiences, or conversations
·         Be aware of what the competition writes about
Your Approach Towards The Media Should Be As Follows:
·         Create a press release based on your core message and then expand outward into other areas
·         The opposite of your core message can be commented on as well
·         Forget any sense of fairness: often, the dumbest things get attention.
·         You may need to think on a simpler level in order to generate story ideas that will interest others
·         PR is the opposite of substantive writing – but it is important – it’s the doorway you must enter to
          get to your reader
Explore The Extremes and Weave Them Into Your Book Or Media Pitches
·         Make outrageous statements
·         Unleash wild predictions
·         Raise questions
·         Insert gut-punching humor
·         Express or appeal to emotions: Fear, Anger, Love, Hate
·         Offer a confessional
·         Reveal a truth
·         Offer ways to help people – inspire, inform, enlighten them
·         Play Paul Revere and issue a warning or offer prevention or a solution to some dilemma
As An Author You Are Also A Publicist
-          Determine what you can give away to get what you want
-          Brand beyond the book – brand yourself
-          Promote  to perceptions – appeal to what people believe
-          Promote to assumptions – appeal to how they think
-          Promote to appearances—appeal to what they see
-          Befriend people with big mouths to get early buzz
-          Viral videos – try to do a few but don’t expect a lot
-          Networking – always
-          Issue teasers with blog posts, a short story, or even a prior book
-          Partner with other authors – other writers can help you greatly
Look At How You Are Packaged
Honestly Assess The Following About Yourself
·         Physical Looks
·         Clothes
·         The Persona You Project
·         Sound Of Your Voice
·         Vocabulary Choice
·         Energy Level
Other Factors To Ponder
·         How would your book or life translate into press release speak?
·         Do you have a sponsor – such as an organization or non-profit that is endorsing you?
·         Do you have a co-author or collaborator that brings media savvy and mojo to the book?
·         Do you have someone who can champion you?
What Else Can You Do?
·         Promote your book way before it’s out
·         Do something daily for your book publicity
·         Meet deadlines and work in advance to handle potential setbacks
·         Poll others to test out ideas
·         Anticipate – don’t follow – trends
·         Get used to talking about things in a way that is more hype than substance, more extreme than
          modest, more sensational and not so ordinary
·         Copy what works for others – but only the important traits
·         Get out of your head and step back so you get an honest perspective of your book
·         Don’t let your ego get in the way
·         Coincide your media pitches and efforts with upcoming events, holidays, anniversaries, honorary
          days, and timely news hooks
I Conclude With This:
I know you see yourself as a writer, first and foremost. And you should. But it is not a distinction exclusive of being other things. You are also a promoter.
Try the hat on, and get comfortable with it.  
There is nothing more rewarding than writing a great book than to have a lot of readers and media attention. By actively promoting your work, you position yourself to break through the clutter and to be heard.
Written by Brian Feinblum

We wish you well in your journey.


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Glenn Langohr’s New Books- Roll Call & Lock Up Diaries, Expose the True Story of How the Son of a Sheriff and His Buddies Videoed the Gang Raping of an Underage Girl

New Books-”Roll Call” & “Lock Up Diaries,” Expose the True Story of How the Son of a Sheriff and His Buddies Videoed the Gang Raping of an Underage Girl.

In Glenn Langohr’s novel Roll Call, the Haidl rape case unravels in gruesome detail and exposes all the dirty little secrets. The case drew national attention in part because Haidl’s father was the assistant sheriff of Orange County, California. In Glenn Langohr’s, Lock Up Diaries, he takes the reader inside of California’s hardest core prison where prison vigilante justice on sex offenders is a matter of honor for many inmates who have been abused in childhood themselves.

Quote start“Those without sin cast the first stone” A district attorney receives video evidence of his son dealing drugs from a released Pelican Bay inmate.Quote end

Roll Call by Glenn Langohr takes the reader into the story behind the story of the Haidl rape case. In prison on drug charges during the writing of “Roll Call”, Glenn Langohr felt the rape victim’s pain and further embarrassment of being labeled, “a promiscuous girl who aspired to be a porn star”, by private investigators and attorneys intent to clear the son of the sheriff of rape charges.

“I was sick of the hypocrisy of our criminal justice system,” Glenn stated.

Though “Roll Call” is a drug war novel with the intent to bring compassion and smart on crime back to the Justice System, the thread with the Haidl rape case is one of many twist and turns of corruption uncovered for social justice in his books. $16.99 paperback or 2.99 with kindle on Amazon.

Kirkus Discoveries- “A Master Director of modern pulp thrillers and a harrowing down-and-dirty depiction of the War on Drugs, sometimes reminiscent of Solderburgh’s Traffic, by former dealer, California artist Langohr.”

Also by Glenn Langohr- “Lock Up Diaries- A California Pelican Bay Prison Story Series

A depiction of life inside of prison and a look at the political landscape between races, segregated by cell after being released from the Pelican Bay SHU in California. The amazing details of prison life – code words that prisoners use, explanations of how they communicate from cell to cell – really make you feel you have entered a different world, or like you are watching a movie. 2.99 with kindle, 7.99 in print and 6.97 in audio book on Amazon and other outlets.

“A raw, breathless descent through the inner circle of the California Penal Hell. Fraught with detail that only someone who’s been there could know.” Review by Phillip Doran, author of A Reluctant Tuscan

After a decade in prison on drug charges, Glenn Langohr’s vision is to help other drug addicted and lost prisoners find their voice through writing and art. He uses prison art for some of his book covers and started a publishing company, lockdownpublishing.com to open a new avenue for prison authors. Past radio interviews include KSBR 88.5 in Orange County and Buy Back America in Utah

For Glenn Langohr's complete list of books in print, kindle and audio book in the U.S. go here~ http://www.amazon.com/-/e/B00571NY5A For the U.K. go here~ http://www.amazon.co.uk/-/e/B00571NY5A

Available for interviews and reviews at rollcallthebook@gmail.com http://www.audiobookprisonstories.com

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Free Promotion tools for Writers

Hello and welcome to Indie Writers Support. Want to grow your fan base? We suggest using these links below to invite the people you already know to your circle.

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