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Write Your Next Book With The Media In Mind

Here is what I know and think about making your book more promote-able.
The world of book publishing has changed immensely over the past three years, thanks to Amazon, Apple, tablets, e-books, Borders, and social media. But the role of book publicity has not changed, although the methods may have been altered.
PR (public relation service) is needed to give a book a chance at succeeding in an overcrowded marketplace and noisy media landscape. With more books being published now more than ever, and media outlets increasing more than ever, there is a lot of competition out here for new authors to get a diluted piece of the pie.
Technology has no doubt impacted many industries, including: publishing, retail, the news media, and even the way books are written. And as a result, readers and consumers have changed as well.
It may seem like everyone:
·         Has plastic surgery
·         Eats organic food
·         Watches TV on a smartphone
·         Spends more time tweeting than talking to others
.... but such phenomena show we are a changing and diverse nation.
Not everyone is doing these things I just mentioned but the world certainly is in transition.  Writers are changing, too. They are morphing into hybrids - - they are writers and they are promoters.
I understand what it is like for today’s author to be confronted with the new publishing landscape. I have been in publishing and PR since 1989, back when we used to fax media pitches.  I have worked for publishers as an editor and a publicist and for the past 14 years have served as the marketing director for the nation’s largest book promoter, Media Connect, formerly known as Planned Television Arts. I have also had a book published and learned how challenging it was to promote it.
And for the last two years I have posted at least 800 times on my blog, writing the equivalent of three full-length books, about all aspects of book publishing, publicity, marketing, advertising, writing, and the fate of the industry.
See, a promoter never stops promoting!
It used to be that a publisher would take care of the publicity for a book, but in today's publishing platform, even an author can become their own publisher.  
Today's serious authors (self-published or not)may individually team up with a publicist that they hire, and arrange how their book may be properly promoted through-out the online and offline medias. If you make selling your product your primary job, a PR agent will see to it that you succeed at the goal.  It takes a village to promote a bestselling book, keep that in mind.
Many authors refer to their book as their baby.  Well consider the PR campaign the way you would when paying for your kid’s college. You hope there is a payoff to it, but you wouldn’t dare choose to not send your kids to college.
There is no way of getting around it. To embrace PR as an author is to embrace your future.  The good news is there is plenty that you can and should do, to promote your book.
You Need To:
·         Think like the media and about their needs
·         Create a book with promotable content
·         Change your attitude about your PR role
·         Realize it is up to you and in your hands to grow as a writer
So How Do You Write A Book That Will Be Promotable?
·         Do you have to kill someone – or write about a murderer?
·         Do you have to confess to a sexual addiction to a celebrity?
·         Do you need to have the name on the book cover say JK Rowling or EL James?
·         Does your book need to be published by a big New York house?
Sure, these things would help, but I have promoted books by unknown, first-time, self-published authors and have seen them succeed.
They Have:
·         Something that is promotable
·         An interesting background
·         Confidence, conviction, and personality
·         A willingness to do whatever it takes to get attention
·         Put in the time and effort that is necessary
·         Taken a creative approach to the media
·         Been lucky
Of Course, Authors Can Be Promotable But It Doesn’t Always Yield Sales
What makes a book sell is not necessarily the same thing that makes it news worthy or promotable. Today we are talking purely about publicity and the news media – not marketing, not sales, not advertising -- though they are all closely linked to one another.
I See So Many Mistakes Made By Authors. They:
·         Wait too long to start thinking about publicity
·         Mistakenly think they can do it all
·         Mistakenly think they will succeed without PR
·         Falsely believe the media will cover them with little effort
·         Think PR is a one-time thing but really it’s an ongoing, perpetual thing
Too Many Authors Have Hang-Ups About PR
-          They don’t believe they are promotable
-          They aren’t comfortable promoting their book
-          They don’t want to spend money on a publicist
-          They think their publisher takes care of everything – or they fear stepping on the publisher’s toes
-          They don’t want to sound like they are begging or bragging
-          They lack the time or resources to execute a PR campaign
-          They don’t know how to talk about themselves
-          They are shy or fear rejection
-          They feel uneasy talking to the media
-          They lack confidence in their appearance or voice
-          The PR process seems murky or unfamiliar to them
All legitimate things, but all are excuses. You need to take ownership of your book and that means quarterbacking your PR campaign.
Give Yourself A PR Audit
·         Examine your past and see what the media might find noteworthy
·         Look at the experiences you have had and see if any are worth discussing
·         Think of the connections you have and the people you know – can you drop names to the media?
·         What is in your book that the media will find of interest?
Think About What It Is That You May Want to Accomplish With Your PR
·         Branding your name to help your career
·         Building a media resume
·         Establishing your voice
·         Selling a current or upcoming book
·         Influencing others
·         Conveying a strong message
·         Selling backlist or non-book products/services
·         To stroke your ego
·         Helping you get a book deal or better terms – or to get the eyes of Hollywood on you
·         Leading you to being hired as a consultant or employee
·         To land paid speaking gigs
What Are You Willing To Do?
·         Pour your time into it
·         Devote the necessary money and resources
·         Get help
·         Willing to experiment and diversify your approach to PR 
·         Going out of your comfort zone to do what is needed
The Books That Are Most Promotable, Whether Fiction or Non-Fiction, Are Those That:
·         Are first to raise an issue or aspect of life.
·         Are unique in how you tackle a well-known subject.
·         Reveal news or raise great questions on a newsy topic.
·         Lend personal insight on an industry, person, or organization that we are curious about.
·         Are great at the extremes – using humor, sex, violence, love, politics, money, fame or other push-button emotions on sensitive issues to get a point across.
·         Are controversial, outrageous, trendy, offensive, and shocking.
 
Creating A Media-Friendly Book
What if publicists could influence the editorial content of a book before it’s published and promoted?  What if the book could be enhanced or altered so that its integrity remains intact, but its ability to attract media attention is increased?
So few authors—and even publishers—consult a publicist far in advance of publication for the sole purpose of doing a PR audit of the manuscript. 
To do so, requires great forethought and planning, something most authors aren’t aware of and something most publishers are too rushed to consider.
Still, I ponder the idea.  Can you imagine how much better a book would sell if it was packaged for the media?
There may not be an exact formula for making a book promote-able.
Some things can’t be altered such as the author’s credentials, who the publisher is, or the overall theme of the book.  But anything from a book’s title, length, use of photos, language, revelations, etc are up for grabs.
Consider creating a PR laboratory, where you can genetically alter a book’s DNA, where you can cut here, add there, or change this—and you suddenly have a media-friendly book.
There are challenges to this, for sure.  Let’s see:
1.      You need enough time to give it a cosmetic makeover.
2.      There needs to still be something of quality as a base to work with.
3.      You need a smart editor to team with a savvy publicist to make sure the book is still a quality read while addressing 
         the media’s needs.
4.      You have to know what the media wants and how to feed it to them.
There’s also a dilemma attached to such a process.  An author is very proud and protective of his or her work.  She wouldn’t want some stranger suddenly rewriting her creation.  It seems less genuine, less authentic, less creative to suddenly throw in things to a book just to placate the media or commercial demand. 
But if you can live with the changes you’ll have a much more marketable book. 
So if one were to engage the services of a PR consultant, what would he or she be told?
1st, it depends if it’s a novel or non-fiction.  There’s a huge difference in what can be done to each type of book.  2nd, it also depends on the genre you write in and the existing competition out there. 3rd, it depends on how much media coverage has already taken place on your subject matter. 4th, it depends on the type of media you plan to approach.  The needs and nuances vary greatly amongst television, newspapers, magazines, blogs, and radio shows. 5th, it depends on the amount of money and time you can dedicate to promoting your book.
If you want to write a book that has a chance of getting publicity, sales, and critical acclaim, you first need to write what you want, what you know, what you feel.  But then go back and edit and revise in a way that makes it more promotable or commercially viable. This doesn’t mean you are selling out. It means you are making additions or changes that don’t substantively alter the integrity of the work but by making such changes, you now connect with potentially a larger or more rabid fan base.
Look at trends, demographic changes, and emerging industries or lifestyles.
See if you can change names, places, professions, and cultural references in your book to match the look and tastes of the newly emerging America,
-          Instead of the family pet being a gerbil, make it a three-legged dog
-          Instead of a relationship book being about a power couple, make it about a waitress and a fireman
-          Instead of setting your book in the present, make it about the 1980’s
-          Instead of being vague about a college or street or company, reference specific ones that are sure to have many
           followers
-          Rather than saying something happened, show it, and be descriptive
-          Throw in people the media can relate to or like
-          Instead of writing about worlds, people, or times that you didn’t come close to experiencing in your life, write about
           something that connects to your past, family, city, job, relationship or childhood
-          Be willing to make despicable characters strong and almost likeable. Turn our perceptions upside down – make us
           think about those we normally don’t like or shine a spotlight on
What’s Today’s Media Landscape?
·         More media outlets and opportunities exist than ever before
·         And their value, individually, is more diluted than ever before
·         You will need a certain quantity of quality media placements
·         You need to secure publicity by the pound
·         Most media coverage can take place by phone and email -- it’s becoming rarer that an author needs to travel or
          take to a road tour.
·         Print
You have book reviewers, news and feature editors, columnists, beat writers, op-eds and by-line article opportunities at
-          Newspapers
-          Magazines
-          Newswires
-          Newsletters
-          Trade journals
-          Industry publications
-          Airline magazines
·         TV
-          Interviews or feature stories on national and local news programs, morning shows like GMA or Today Show, late shows like Daily Show with Jon Stewart , weekend shows, talk shows, and magazine format shows such as 60 Minutes
·         Radio
-          Interviews or feature stories on national and local talk shows or news segments
-          Different station formats target certain demographics
·         Online
-          Blog interviews, stories, reviews
-          Online reviews posted on various sites
-          Guest blog posts
·         Social Media
-          Facebook
-          Twitter
-          LinkedIn
-          YouTube
-          Pinterest
-          Instagran
-          Your blog
PR is not just about giving away free downloads of chapters and books, or of tweeting and making videos, or of e-blasting a press release. It is about making a sustained, strategic effort to influence the influencers and get media coverage that will help you in the short and long-term.
Your Writing Can Help You Get Media Coverage
-          Great writing can get people’s attention
-          Identify a particular chapter to make available for your site
-          Find a few high-quality passages to excerpt
-          Coin a phrase or highlight something odd or unique
-          Invent your own word to explain or express something
-          The specific word choices you make and the level of vocabulary matter
-          The overall writing style and pace of the book are important
How You Talk About What You Wrote Matters
-          Are you the most qualified to write your book? Sound like it
-          Find a way to summarize without the details
-          Get to the heart of why one would read your book
-          Can you compare your work with other known writers?
-          Sell the action, the dilemma, the characters,, the words
-          How do you describe your book in the context of your life?
-          How does it fit into the body of your other writings?
-          Can you genuinely speak with passion, confidence, conviction?
-          You should visualize your press release headline as you write your book
-          You should formulate your 15-second elevator speech about your book before it is written
-          Find a way to succinctly put your book or story into perspective and relevance
-          Express it in a way that serves a need, fulfills a desire, or feeds a want – and sounds interesting in the process.
Think Like The News Media
They look for books not only that are well-written, interesting, and new, but where:
-          There is a direct tie-in to their readers or audiences, such as by location, content, theme, or industry
-          There is news to report or you can tie into things in the news
-          The author is famous or has great credentials
-          The book ties into a movie
-          The book is a best-seller
-          The book is getting buzz through Twitter or YouTube
-          The book is controversial
-          The book has something the journalist, blogger or talk show host can personally relate to
-          The demographics of the media outlet tend to match those of the book’s intended readership
Find a way to reduce your book of 200+ pages into a handful of bullet points and sound bites.
The Media Is
-          Overworked
-          Understaffed
-          Jaded
-          Exposed to too many options to cover
-          Human and has physical, psychological and financial needs
-          Smarter than the average person
-          Drawn to big issues, dynamic personalities, shock, drama, power and fame
-          It is expanding and shrinking, diversifying and fragmenting
Scrutinize Every Aspect and Component of Your Book:
·         How visually appealing is your book?
·         Look at the front and back cover colors, images, design, texture
·         Book title and subtitle
·         Testimonials/Endorsements
·         Foreword, Intro, Preface
·         Price, paper quality, type face, interior design, add-ons/resources like a CD or DVD
·         The book’s timing
·         Who the publisher is
·         Chapter headings and the table of contents
Does Your Book Cover The Topics That Have Popular Followings?
What Is Evergreen? What Is Needed vs. What Is Desired?
·         Sex / Romance
·         Relationships: Parents, Lovers, Siblings, Friends, Enemies
·         Politics (Issues, Policy, Government)
·         Religion (Spirituality)
·         Dogs/Cats (Pets/Animals)
·         Wealth (Money, Retirement, Career, Homes)
·         Gadgets and Technology
·         Kids/Parenting (Education, Family Dynamics)
·         Entertainment/Travel
·         Health (Diet, Disease, Beauty, Youth, Sports)
·         Life/Death
·         War/Peace
·         Natural Disaster
·         Celebrity
·         Ethical Questions
Does Your Book Cover Themes Such As:
·         Loss and grief
·         Romance
·         Second chances
·         Hero/villain
·         Fame
·         Greed
·         The underdog
·         Ability to grow/improve
·         Offering advice: legal, financial, parental, career
·         People need guidance on life and through each phase/stage
Think In Terms of Headlines and Bullet Points
·         What makes your book new, unique, different or funny and entertaining
·         What ties your credentials into what is in the news?
·         Write a book that’s promotable by thinking like a promoter; write for the media – not just the consumer
·         Can you convert a chapter heading into a media story?
What’s The Media Looking For?
·         Drop names, events, places in the book
·         Cover a newsy topic
·         Reveal a thinly veiled truth about someone
·         Make an allegation or accusation
·         Raise a theory and question the status quo
·         Dispute perceived truths
·         Attack or promote certain values
·         Be mysterious
What Helps You Get Media?
·         Socialize or regionalize the book
·         First, media begets media
·         Get buy-ins early to create traction
·         Build buzz by getting early reviews
·         Have the backing of a group
·         Try to ride the coattails of others or be linked by association to big things, people or events
·         Tie into something that is on the calendar – a relevant holiday, an anniversary, an honorary day
·         Think of your life – create a matrix of people, events and experiences and think of how to call upon your past – ask
          for specific favors
·         Exploit personal experience: overcoming addiction, abuse, poverty, loss, disability, arrest
·         Create a resume: don’t lie, but shape it to tell a story = develop your media persona
·         Channel your energy, resources and creativity not just towards your writing, but to your PR efforts.
·         Use your gift – your ability to communicate with words and images – to promote your work
·         See PR as a means to an end, just like passing tests leads to a school degree or creating a resume leads to a job
·         Shape your image – think of yourself as a business and develop a tagline
·         Set the tone and image of who you are or want to be seen as – by what you say, do, and look like
·         Create your Web site at least 5-6 months prior to your book launch date
·         See your launch date as a coronation – not Day 1. From your launch date, you have 30-90 days to make an impression.
  
Explore Writing About Powerful Minorities or Niche Groups
·         Hispanics
·         Gays and lesbians
·         Jews
·         Entrepreneurs
·         Intellects
·         Parents of young children
·         Fans of: football, baseball, movies, etc.
·         Ebay users
·         Divorced women
·         Animal Rights advocates/opponents
·         Gun advocates/opponents
You get the idea – there are hundreds of such classes, groups and connections out there that you can tap into.
For Novelists, See:
·         What ideas have not yet been explored
·         What character traits would be unique
·         Think of locations, time periods, historical events to connect to
·         Look for the extreme, the unknown, the emotional triggers, the fantasy
·         Monitor the news
·         Look at an Almanac or Census Data
·         Anticipate trends from your observations, experiences, or conversations
·         Be aware of what the competition writes about
Your Approach Towards The Media Should Be As Follows:
·         Create a press release based on your core message and then expand outward into other areas
·         The opposite of your core message can be commented on as well
·         Forget any sense of fairness: often, the dumbest things get attention.
·         You may need to think on a simpler level in order to generate story ideas that will interest others
·         PR is the opposite of substantive writing – but it is important – it’s the doorway you must enter to get to your reader
Explore The Extremes and Weave Them Into Your Book Or Media Pitches
·         Make outrageous statements
·         Unleash wild predictions
·         Raise questions
·         Insert gut-punching humor
·         Express or appeal to emotions: Fear, Anger, Love, Hate
·         Offer a confessional
·         Reveal a truth
·         Offer ways to help people – inspire, inform, enlighten them
·         Play Paul Revere and issue a warning or offer prevention or a solution to some dilemma
As An Author You Are Also A Publicist
-          Determine what you can give away to get what you want
-          Brand beyond the book – brand yourself
-          Promote  to perceptions – appeal to what people believe
-          Promote to assumptions – appeal to how they think
-          Promote to appearances—appeal to what they see
-          Befriend people with big mouths to get early buzz
-          Viral videos – try to do a few but don’t expect a lot
-          Networking – always
-          Issue teasers with blog posts, a short story, or even a prior book
-          Partner with other authors – other writers can help you greatly
Look At How You Are Packaged
Honestly Assess The Following About Yourself
·         Physical Looks
·         Clothes
·         The Persona You Project
·         Sound Of Your Voice
·         Vocabulary Choice
·         Energy Level
Other Factors To Ponder
·         How would your book or life translate into press release speak?
·         Do you have a sponsor – such as an organization or non-profit that is endorsing you?
·         Do you have a co-author or collaborator that brings media savvy and mojo to the book?
·         Do you have someone who can champion you?
What Else Can You Do?
·         Promote your book way before it’s out
·         Do something daily for your book publicity
·         Meet deadlines and work in advance to handle potential setbacks
·         Poll others to test out ideas
·         Anticipate – don’t follow – trends
·         Get used to talking about things in a way that is more hype than substance, more extreme than modest, more
          sensational and not so ordinary
·         Copy what works for others – but only the important traits
·         Get out of your head and step back so you get an honest perspective of your book
·         Don’t let your ego get in the way
·         Coincide your media pitches and efforts with upcoming events, holidays, anniversaries, honorary days, and timely  
          news hooks
I Conclude With This:
I know you see yourself as a writer, first and foremost. And you should. But it is not a distinction exclusive of being other things. You are also a promoter.
Try the hat on, and get comfortable with it.  
There is nothing more rewarding than writing a great book than to have a lot of readers and media attention. By actively promoting your work, you position yourself to break through the clutter and to be heard.
Written by Brian Feinblum (PR Agent)

We wish you well in your journey.


Members of our PREMIUM-MEMBERSHIP group would eventually receive all of these services and more. Sign up for the membership at, indiewritersupport.com/premium-membership.

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PROLOGUES – To Use or Not To Use!

Often I blog about using interesting methods to develop murder plots, and sometimes murder mystery writers use a prologue to set up their story – possibly with an actual murder scene or with a scene that gives valuable information to help the reader understand the victim or villain.  But are these preambles to the real story necessary?

Some literary experts even question whether the prologue is actually part of the novel. And, if it’s not, then why use it? Does a prologue even begin the novel or is it simply background to be read as a separate piece – or even ignored?

It’s generally said that many readers actually skip a prologue because so many writers misuse prologues. Hints that a writer may be misusing a prologue as a true literary device include the following:

If the only purpose of your prologue is to excite and “hook” the reader, then it’s a misuse of this tool. There must be a proper “hook” at the beginning of your first chapter (where many readers actually start reading your book) in order to interest the reader.

If your prologue has nothing to do with the main story plot, then your prologue is a waste of words. If you can cut the prologue from your story and that action does not affect the story arc or its outcome, then it’s not necessary and should be deleted during your edits.

If your prologue is long, then maybe the prologue is simply masquerading as your first chapter. Prologues, when they’re considered necessary, should be short and to the point.

If your prologue becomes an “info dump”, then I suggest taking a course in plot development. Before beginning the story, the writer must first envision the beginning, the middle and the ending of the story in broad strokes to understand the overall plot development. A writer must keep track of key details in the plot and slowly let them unfold. Dumping massive amounts of background at once is never a good idea. When it’s disguised as a prologue, it confuses, disorients and frustrates readers before they have a chance to become invested in your story.

If your prologue is there to set the mood or give reference to the story setting, then it’s unnecessary. Why is that? Because you’ll have to set the mood of the story in your first chapter anyway, and then have to continually build the characters’ worlds as the characters are introduced. Therefore, such a prologue is redundant and a waste of words. The information that sets the mood and introduces your characters should be unfolded only as needed to anchor the reader with the information required to move your story forward.

So now you may question if there is ever a need for a prologue or if it’s a thing of the past to be avoided like a literary plague.

Genre has a lot to do with whether you use a prologue in your writing. Thrillers and mysteries are specific genres where a prologue might work well. If your protagonist is to do battle with an old enemy, a prologue might set the stage for the thrilling chase about to evolve. Or if your protagonist is to solve a crime that’s linked to some past action, a prologue might be necessary to provide valuable information regarding those past events.

The key in either of these situations is to keep the prologue brief and to the point. Reveal too much too soon or go into too much detail and your reader won’t be intrigued enough to continue reading.

Thoughts? Comments? I’d love to hear them!

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7 Ways to be More Organized

Why Staying organized helps?

Staying organized has many advantages in terms of having more time for yourself and family; in terms of saving money; peace of mind, better health, balanced life and improved professional/Social life.

Below are some considerations on how to be more Organized and consequently get the benefits mentioned above.

How to stay organized?

1.     Use files or folders to place all your Personal documents. Segregate your documents and place different kind of documents in different files. For example utility bills, educational documents and purchase receipts to be placed in three different files. If you want you can scan (or take a picture from your mobile) and put it in your email for quick reference. Make sure your password is safe! Advantage: Saves time and avoid stress to find the relevant document. 

2.    Differentiate between urgent and important tasks. Important tasks sooner or later will come out to be either very fruitful (if you have given them proper attention) or would be a complete disaster (if you have avoided them). Advantage: Attending Urgent tasks in timely manner will ensure healthy outcome in terms of family, personal, financial or professional life. You may want to read my article.  

3.    You need to closely observe your Time steals  the routine tasks which takes away a lot of time but do not produce real good results should be optimized. Advantage: You will have more control on your time and arrange it for family self matters.

4.    Place your things at right locations. Allocate proper drawers, boxes, cabinets, Files, balcony for accessories. Advantage: you don't have to waste your time when you need something.

5.    Google Calendar is a great service which sends you email and SMS for any event which you store in your online Calendar. You can set reminders for next car service, tires replacement, remembering birthdays anniversaries and so on. Advantage: you will save money by avoiding disasters (car malfunctioning etc), you will have healthy family relations (birthdays etc) 

6.    Make a to-do list. Maintain it on daily/weekly basis. Use 'post-it' notes for shopping list. Advantage: Critical tasks will not be missed. Unnecessary market revisits will be avoided. 

7.    If you are Muslim, your Prayers timings can make you punctual and give you the convenience to organize a lot of events in-between two prayers. You can become a role model for others by being organized this way.

 

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10916217263?profile=originalI am fortune to have met some really nice folks on social media. To do my fair shared I am going to feature some of my friends from Twitter and Goodreads on my blog. Some of them may not be authors but “Social Media” gurus or Bloggers. So without further ado, please take a minute of your time and read a little bit about Paul Hollis, author of “Hollow Man”. Paul’s Amazon Author Page and Twitter link are below as well. A terrorist’s plot, the assassination of a prime minister, holds the key to an apocalyptic plot to destroy Europe’s economy. It’s impossible to stop, but one man doesn’t know enough to think the world can’t be saved. He’s no hero; not clever or capable, talented or tested. The Hollow Man is just trying to survive in an uncertain climate where terrorism is changing the rules of how we live. The Hollow Man is a field analyst assigned to learn the new tactics of terror while trying to keep disaster from U.S. borders. If he fails and lets that happen, he lets down a world of people who didn’t even know he exists. Confronting his own demons along with soldiers of this new world, he is young, untrained and ill-prepared for what he finds. Based on true events, a young man running from Vietnam finds himself in another kind of war. A new war of terror is spreading across Europe. As a naive field analyst for a U.S. government agency, he is assigned to babysit the unpopular Prime Minister of Spain, Luis Carrero Blanco. It’s easy duty for a young unskilled analyst. But the quick assassination of Blanco by the ruthless terrorist, Chaban, sets off a chase across Spain and France to stop him before he can complete his plan to destroy the economy of Europe. 10916216875?profile=originalHaunted by one of Chaban’s previous murder victims, a twelve year old girl, the analyst battles ruthless assassins and his own personal demons in a vicious struggle to save 5,000 innocent lives from becoming collateral damage in the terrorist’s psychotic plot. Disowned by the American government, no one can help him except Zita, MI6 agent and lover. They follow the trail from Madrid to Paris always a step behind.Paul Hollis grew up during a time when the notion of a shrinking world was still in its infancy. People lived in rural communities or in city neighborhoods, rarely venturing far beyond the bordered rim of their lives. But as a kid, Paul tumbled off the edge of the yard reaching for greener grass. Having lived in twelve states and eventually working in all fifty, he fell in love early with seeing the world on someone else's money. Since then, he has lived abroad nine years while working in forty-eight countries, spanning five continents. These experiences helped inspire the novels in The Hollow Man series. From traveling through Europe as a young man, to flying nearly three million miles which took him nowhere near home, to teaching companies worldwide about coming global implications, as a world tourist Paul Hollis brings his own unique viewpoint to his mesmerizing thrillers. Paul has a dual BA in English literature and psychology from the University of Illinois. In addition to having worked for IBM and others in worldwide physical and video security, he is an active member of International Thriller Writers and the St. Louis Writers Guild, as well as an international conference speaker. The link to Paul’s Amazon Author Page is: http://www.amazon.com/Paul-Hollis/e/B00J5NPABM/ref=sr_tc_2_0?qid=1404845148&sr=1-2-ent Find him on Twitter: @HollowManSeries

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The pros and cons of a writers convention.

I recently attended the RomCon in Denver. The cost of travelling, accommodations, registration, food reached to nearly $2,500. Was it worth it?

So far, I’d have to say in monetary return – no. That is, unless the connections I made translates into a sudden burst of sales at Amazon and Barnes & Noble. Not likely.

In terms of a useful experience, maybe. The speakers ranged from terrible to great. The organization of the event could have been better. The accommodation was poor (I froze in some of the lecture rooms and my room flooded from a leak in the ceiling, etc.) Did I have fun? I’ll explain later. Did I learn anything? Not as much as I hoped.

What was good:

  1. I met some amazing authors
  2. Excellent presentations on character development, plot workshop, cover design workshop, the value of independent publishing, and writing sex scenes.
  3. Entertainment: My favorite event was the Mimosa Madness. Authors participated in a social event wherein participants had to complete a bingo-like card. The fun in finding the author to match the description on the card made way for a crazy and zany hour of getting to know everyone. The prizes were terrific. And the mimosa, yummy!
  4. Facility (Crown Plaza Airport): food was tasty and served quickly

What could have been better:

  1. Speakers should stay on topic(some speakers strayed off topic half the time)
  2. Speakers should allow time for questions
  3. Audio / visual equipment in working order
  4. Sound system improvement (echos distract and make comprehension difficult)
  5. Ensure lecture room temperatures are comfortable
  6. Improve registration – ensure registrants are greeted upon arrival and understand procedures (I arrived Thursday early evening but no one had info or handouts; the next morning the registration felt chaotic)
  7. The book signing event could have been two evenings instead of one short event.

One of my favorite memories:

I met Kasi and Jerrie Alexander, fellow authors published by Omnific Publishing

The worst:

My main goal was to gain insight into marketing techniques. Lo and behold, that was the worst lecture. The author talked about her experience with online dating service. I waited for the real meat and potatoes on marketing. It never came. Ugh!

The second biggest disappointment was attending the “Birds of a Feather Reader Chat & Book Giveaway.” When I entered the room and discovered piles of books on each chair, I felt overwhelmed with the generosity. This event was led by a rep from the Book Reading Gals. Casual is good but being sloppily dressed in front of your guests is an insult. After a USA chant (not being American, I felt out of place, again), the rep began to mention book titles and author names. Her favorite expression was ‘OMG’ or ‘Oh my God,’ but I don’t recall hearing why any of the books rated the ‘OMG’. This went on for the entire hour as she strutted within the circle of attendees. The attendees were mature people and deserved more than ‘OMG.’

Did I have fun? I did until the insult.

During an event someone pointed to me and told the room full of people that I was from Canada. She turned her back to me, then made a statement ending in ‘eh.’ Everyone thought it was humorous, except me. Until that point I felt just one of the many people enjoying the day. After that, I felt like an outsider and disrespected.

I’m attending one more writer’s convention this year. It’s the When Words Collide in Calgary, Alberta, August 8-10. The cost will be small as it’s only a short drive from home and a bunch of us authors are sharing the cost. Finger crossed this event will prove to be worth it.Life of a Writer10916216252?profile=original

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