Tellers of Tales

A traditional ballad singer sings within the framework of the ballad form, and an experienced and skilled performer uses techniques of improvisation, decoration and emphasis, where it is appropriate and which may emotionally transcend the boundaries of the form in the experience of the listener. The ballad often includes a repeated line, which is in itself a powerful technique and accentuates the accumulating drama of the piece.

The tune also can be sparse, yet its cadence is often emotionally expansive as the singer articulates and describes the action. Action that might be murderous, magical, funny, heroic, tragic or erotic. Long or short, spoken or sung, the telling of the tale is a skill which requires practice and imaginative integrity. Voices in the tale are not static and the writer’s, speaker’s or singer’s voice, at its best, orchestrates and brings them to life with a subtle empathy. Finding voices and bringing them to life is a vast subject and I will develop this theme at some other time.

Knowing one’s form, and the techniques within that form, intimately, whether as a singer of tales or as a writer of them, is something essential to the ease of telling the story and how comfortably it is received. One’s readers and listeners love to suspend disbelief, be moved and involved with the lives of the characters, care about them and carry the atmosphere beyond the ending. Think of that profound silence which exists at the end of a great performance, leaving the audience still attached to what has gone on and in mutual harmony with its components and their effect and weight. This is a palpable response and something a teller, or writer, of tales should seek to evoke.

Rigour and discipline within the form allows freedom of imagination if one recognises that possibility, however, over prescription, within rigour and discipline, produces weightless and lifeless pages and empty renditions. An over emphasis upon the obvious as opposed to a creative pathway towards one’s conclusion.

Imagination is a marvellous human attribute and we all have it. It marries well within form and content and at its best creates an elegant truth, communicating succinctly and with emotional integrity to the audience.

Jenny Dunbar               

What a pleasure it has been to interview and get to know Lisa Marie Redfern, author of the Haylee e-trilogy and Haylee and the Traveler’s Stone (print book soon to be released). Not only is she a wonderful writer, but her talent doesn’t stop there. As an accomplished artist, photographer, and business woman, Lisa stretches the boundaries of her art and her way with words/imagery, enticing followers to dip their toes into the rippling waters of imagination.

Q: Books, movies and even television shows these days are delivering a steady stream of plots that involve the undead, the unreal, and the wickedly supernatural. In your opinion, what accounts for society’s longstanding fascination with characters that are not completely human?

A: A cultural theme occurs when lots of people have similar ideas and begin exploring it in depth. We take our collective temperature with questions such as; What are we afraid of? What defines us as human? How far can we stretch our imagination? What does it mean to be ‘different? and How would it feel to be powerful and untouchable? I think the dark nefarious vampires, zombies, and wickedly supernatural characters that are popular today are reflections of our attitudes and worries about the cultural and economic conditions that we live in.

Q: Tell us how you came up with your title.

A: Hyale is a daughter of the Greek gods Oceanus and Tethys. The character Haylee, and the book title, is roughly based on this name…with a modern twist.

Q: Alfred Hitchcock was a master at making cameo appearances in all of his movies. Does Lisa Redfern employ any signature tricks or insider jokes that we should know about?

A: Absolutely! Although I won’t reveal them all—I will say that many of the animal names were family pets. The Rattler/Lovey storyline was based on a rescue dog named Bandit. He lived up to his name. Once it was changed to Happy, he was much easier to live with. Lovey was one of our pet cats.

Q: Tell us about your female protagonist, and the passions that drive her thoughts and actions.

A: Haylee has spent most of her childhood living with a wounded parent—she takes on responsibilities beyond most children her age. She attempts to stay out-of-sight and out-of-mind as much as possible, has an affinity for animals, and possesses a quick mind; she aspires to become a veterinarian. But things don’t go according to plan. When it becomes clear that her strange condition poses a threat to her loved ones, she drops everything to figure out how to stop it. Along her adventurous journey, we see a maturing inner resolve, self-direction, and a belief that something good can be born from facing a problem head-on.

Q: In Haylee and the Traveler’s Stone, Haylee is transported to the turbulent backdrop of the San Francisco Gold Rush in 1849. During this time in California history, the population was dominated by young male adventurers who came from all over the world. Why did this specific era personally resonate with you?

A: I feel connected to this time period because it is woven into the historical fabric of where I live—in the heart of Gold Country. I wanted to develop a deeper understanding about what life was really like by bringing alive the sights, sounds, smells, and textures of that time. In my research, I discovered fun and quirky facts that may not have made their way into commonly read history books.

Q: What do you hope this book will accomplish?

A: My goal is to suck the reader into a vortex of altered time where his/her own life fades out for a while as Haylee’s story takes center stage. Isn’t that the ultimate definition of a good book—to entertain? Along with entertainment, I included those quirky facts (mentioned in the question above), because I want the readers to have something memorable to keep. If Haylee readers (who visit San Francisco) are able to see the city in a new way, I will be thrilled!

Q: Have your characters ever done anything that surprised you?

A: I usually arrive at my keyboard with an outline and longish, handwritten essays that fill in sections of the outline. Days of thought and nights of dreams have gone by as I’ve worked out the complexities of what I plan to write. It is a surprise when I’m typing away and a character goes in another direction…or says something unexpected. They are usually right, but we have to argue about it for a little while before I relent. When I describe it that way, it sounds psychotic doesn’t it?

Q: The publishing industry continues to reinvent itself. The combined effects of downsizing at traditional publishers and the desire by authors to have more control over their intellectual property and pricing structure has led to an escalation in self-publishing endeavors. What are your thoughts on this issue, particularly the debate as to whether a self-published title is as “real” as one produced through traditional channels?

A: Every work published is real. It is meaningful to the person who wrote it, so it can’t be anything else. Prior to 2010, when iPads and e-readers hit the market en mass, publishing houses set the quality standards for reading material before it was released to the public. The flood of independent authors who are self-publishing has changed those standards.

As a consumer, I appreciate knowing that the book I am about to read has a reasonable chance of being good—in subject matter, clean page design, and very little grammatical or spelling errors. When you buy something that has been self-published, quality levels can be hit or miss.

As an artist and independent author, I love having the ability to self-publish. For the very first time in my work life I’m unencumbered and free to create my vision from start to finish. The creation process itself is highly satisfying. I place a great value on producing work that is ‘as good as’ anything that a publishing house would turn out. Fortunately, I have developed the skills to do most of it myself, but I also invest in areas where I need help—editing and some design assistance. There is something ironic about putting so much effort into a product that sells for .99¢, $3.00, or even $5.00. Like those adventuring pioneers who braved the treacherous seas and overland treks with the hope of finding gold, we authors are gambling that more than a few readers will push that shiny, rounded-rectangle button marked ‘buy.’

Q: In addition to being an author, you are also an artist and photographer with a busy home life. How do you find time to write?

A: Good organization is a must. I use a Google calendar synced with my smart phone. Sometimes other jobs have to go to the top of the ‘to do’ list. I get as much done as I can when my son is in school. I enter into my most efficient writing zone after everyone has gone to sleep and the phone isn’t ringing. I try very hard to remind myself to go to bed before it gets too late…

Q: Lisa, you are incredibly multi-talented, and your website, book trailer are amazing. What advice would you give to new writers/artists regarding building a social media or networking platform?

A: 1. Realize that platform building and gaining followers is something that takes time. It starts small and slowly increases over time.

2. Once you start participating in social media, know that you’ve created a ‘living’ thing that needs to be fed on a regular basis.

3. Start slow. Choose one or two sites that you think that you might enjoy. Stick with them until you are comfortable before moving on to more.

My social media ‘ah ha’ moment came with Pinterest. Because I am visual by nature and I enjoy organizing data, this was a perfect social site to start with.

Q: As an artist and writer, you are clearly an inspiration to others, but who inspires you? Have you benefited from the wisdom and/or counsel of a mentor? If so, who and why?

A: Inspiration comes from everywhere. To quote Christina Hamlet’s book Screenwriting for Teens, “Log into life. No password required.” Also, my artist friends inspire me when we spend time together setting up art shows, getting our hands dirty, or just sharing and talking about our work.

For authors, I follow the big guys—Stephen King, Dean Koontz, Douglas Preston, Lincoln Child, Barbara Kingsolver, and Jean Auel for starters. I also follow some of the rising independent author stars—Hugh Howey, Guy Kawasaki, Rysa Walker, and Chuck Wendig. I like studying how they present themselves online, how they interact with their fans, what kinds of stories they are writing next, and what rights they are selling.

My son has a big imagination; he and I have many humorous, “What if …” conversations. Being out in nature, photographing interesting animals, random conversations, seeing something online that grabs my attention, or even just being alone and quiet, are all areas of inspiration.

Q: You’re obviously drawn to the metaphysical and otherworldly in many aspects of your creativity and writing, sometimes blurring the lines between the real and fantastical. What is it that draws you in, or inspires you?

A: Underlying everything is the hope and faith that we are much more than just our physical existence. I think all life is connected, and should be respected and honoured as the incredible gift it is. The real magic in this world is love and our relationships with the people, animals and living things around us. That is what I always attempt to express in both my art and in my words.

Q: A lot of new writers think all they have to do is write a good story and their job is done, but today’s writers are expected to do so much more, whether self or traditionally published. What advice would you give to new writers just starting out on this very long journey?

A: I think that is an urban myth. How did that one ever get started? When I worked as a book publicist, I dreaded the inevitable moment when the author bubble would burst. Once it popped, fairy dust and glitter never spewed out and sprinkled to the ground.

My advice to authors just starting out is similar to the advice you gave in your interview for In the Spirit of Love. Always conduct yourself professionally online. Stick to it - give writing a permanent place at your table - live your life - do what you need to do…and then go back and write some more. Once you have a few books out there for sale, add to your regular routine time to feed the marketing machine.

Q: Many writers and artists struggle with following their creative path vs making a (normal) living, and being accepted in a world that often can’t understand what drives the creative mind. Have you struggled with this, and if so, how do you attempt to overcome it?

A: Oh yes! More than a few times, I’ve wondered if I was adopted. Most everyone in my family is an engineer, accountant, scientist, lawyer, or a business person. Conventional social norms hold the greatest respect for professions with the highest pay scales. If pay scales were based on job satisfaction, artists and writers would be where the venture capitalists and technology moguls are now. I don’t worry about people accepting me. I am who I am, I do what I do, and I am very happy about that.

Q: Where can readers discover more about you and your books online?

Author reads sample chapter
Audible.com
Lisa’s art portfolio & online store
Art and Words Blog
Google+
Goodreads
Twitter
reddit
Redfern Writing Facebook Page
Join Lisa’s author e-mail list

Lisa: Thank you for the opportunity to participate in a You Read It Here First interview. I enjoyed responding to your thoughtful questions. Additionally, it was a pleasure to become acquainted with you and Christina and your work

Google, Bing, Ask and many other search engines are visited by millions of readers every day in search of reliable information, and in today's lesson, I am going to show you how to increase your keyword search results on these search engines with Pinging and Indexing. 

Pinging / Indexing is a method by which a website is distributed to a server, or loads of servers, to notify them that a website's content has been updated.

A Ping Server may notify multiple other services when pinged, including;

• Search Engines
• Website Directories
• News Websites
• Aggregators
• Feed Websites
• And Many Others

Pinging and Indexing are the best and fastest way of getting your published URLs and blogs listed online in the search engines. And in other for the Ping service to work, you would need a set of strong keywords to make the search engine results a manifesto.

If you are a published author, your best keywords would be your BOOK TITLES and AUTHOR'S FULL NAME.

Keywords are very important, especially to a non-fiction writer who may title their book something like 'The Re-enactment of the Civil Right Movement.' This book title on its own (not yet taken) is a powerful set of words, and would definitely get some hits online from curious readers online if the book's URL is properly distributed.

This is why naming your book title is the most important aspect of book publication, because it is the name and book title that your readers would have to remember forever, and share.

These examples below will show you how your book title and name could be used as your set of keyword websites. You will notice that all of these different URLs point to the same sales page on Amazon.

1. www.amazon.com/Fifty-Shades-Grey-Book-ebook/dp/B007J4T2G8. Fifty-Shades-Grey-Book-ebook are the keywords in the url, and B007J4T2G8 is the ISBN / ASIN publication number.
2. www.amzn.com/B007J4T2G8 Same as the website above, with no alphabetical keywords attached, but leads to the same site.
3. www.amazon.com/Fifty-Shades-Grey-E-James-ebook/dp/B007L3BMGA. Another format of the same website, with the keywords, author's name, and ASIN publication number attached.

There are few other formats, much longer ones, that I could paste here, but these three samples prove the point. If you ever wondered why 'Fifty-Shades-of-Grey' received so many views, apart from the great writing, it is because of this thing call SEO algorithm, used by amazon, BN, Apple, Google and every other aggregate websites..

• IMT Website Submitter submits your website/blog to 1,800+ different places. All these 1,800+ websites are mainly "who is", "about us", "website statistic", etc. type of services. This tool creates pages about your website/blog onto every one of these websites, resulting in about 1,800+ different pages in some cases with backlinks pointing back to your website. Yes some of those backlinks are no-follow and some of them are do-follow, but bottom line is that these are well-established websites regularly crawled by Google and other SE, so your pages and backlinks/URLs on those websites will be found and your website/blog will get backlinks/mentions and will be visited and indexed more frequently by Googlebot and many other search engine bots like Yahoo, Bing, Baidu, etc., which is the main purpose of this tool, backlinks are just nice bonus.

• Index Kings submits your URLs to various statistic sites. These sites give a value of your URLs and also provide a free link back to your site. This rapid indexer sends your URLs to over 15,000 sites that would promote the site link and get you instant backlinks and Rapidly gets your URLs indexed by Google! 

• Google Webmaster Tool adds new sites to google.com, and updates existing ones, every time the search engine crawls the web.

• Bing Webmaster Tool submit the URL of your site to Bing, Yahoo, and few other search engines.

Now, these are the three methods that we would recommend you practice if you are interested in indexing your websites. 

1. Copy your Indie Writers Support profile link (website URL) and submit it to the Indexing / Pinging websites above. The contents published on your profile would automatically become your keywords.
2. Submit your very own Author's website, if you have one, to the same Indexing / Pinging websites above.
3. Submit your Barnes&Noble's, Goodreads, and Amazon's keyword-attached URLs (like the three samples provided) to the same Indexing / Pinging websites above. 

Writers are terribly self-centered.

Now, don’t get offended. I’m not really talking about all of you. I’m pretty much talking about me.

Strangely enough, I don’t think anyone in my non-writer life would label me an egoist. Or an egotist, for that matter. I had to look up the difference, but there isn’t much of a distinction, as far as I could tell.* Anyway, I can’t picture someone calling me either one of those. At least not to my face.

With my family, colleagues at my day job, and with neighbors and friends, I try to be a good listener. I try to be generous. I take time to be there for them, to encourage them when they’re down, to support them when they’re mourning. I care about family and friends and frequently make sacrifices for them.

I sound pretty great, don’t I?

Ahem. Read on.

In my writerly world, I am horrified to admit that I have recently come to learn I’m a HUGE egoist.

Look at the first few paragraphs in this piece. How many times did I use the word “I?” TWELVE! It’s always all about what I think, or what I noticed, or what I wrote. Isn’t it? (Of course, I guess it might be hard to write about what you think or notice. LOL.)

I started to ponder this recently when I had a confrontation with a friend, and she pointed out to me how much I write about **me**. After a bit of soul searching, I realized she was right.

But it got me to thinking.

I try to be a good guy. I really do. This is in spite of all the stupid things I do, like dribbling my red herbal tea on the new carpet at work yesterday (I spent an hour cleaning it) and consistently forgetting to attach files to emails. If it can be screwed up, I’ll do it.

So, I’m an egoist and a klutz.

That’s not all. No. Not only am I all of the above, I’m mean.

REALLY mean.

I am merciless to my characters. I put them through the wringer time and time again, without care for their suffering. I torment them. I make them endure horrible losses. I hurt ANIMALS, for God’s sake. Okay, so I rescue them in the end, but what kind of a jerk does that to poor, defenseless animals?

Sigh.

I suppose we writers can always pretend to sit back and be the philosophical documenter, the great observer, the quintessential Hemmingway-esque witness of life. But however life presents itself - brutal or tender, seedy or majestic - all fiction comes from our inside our own minds. It’s all about how we see it. How we imagine. How we think our characters would feel.

Isn’t it?

So, how do we compensate for being such egoists?

It’s not as bad as it sounds. It certainly isn’t hopeless, and I’m pretty sure we can redeem ourselves.

Maybe we can find redemption by setting good examples through our characters' actions while they're in the midst of dashing here or there during the page turning suspense.  One thing I never intended to do with my three mystery series was to teach lessons about nurturing a family, tending to a disabled wife, dealing with trauma or loss, or being a good father or grandfather. Those things just found their way into my books, because my characters do that stuff in their everyday lives. To my surprise, my readers have come back and thanked me for doing just that. It humbles me to think that by including some amusing family scenes in the middle of the mayhem, I might have actually done some good. One fellow actually told me I made him a better dad. And another wrote to say I got him through his chemo. Like I said, it’s all pretty darned humbling.

Can examples like these make up for my weaknesses and faults? For that great big ego? For my incessant ranting about me???

Man. I sure hope so.

Aaron Paul Lazar

www.lazarbooks.com

Egoist, noun

1. self-centered or selfish person (opposed to altruist).

2. an arrogantly conceited person; egotist.

Egotist, noun

1. a conceited, boastful person.

2. a selfish person; egoist.

copyright 2015, Aaron Paul Lazar

Books by multi-award winning author, Aaron Lazar:

LEGARDE MYSTERIES

DOUBLE FORTÉ (print, eBook, audio book)

UPSTAGED (print, eBook, audio book)  

TREMOLO: CRY OF THE LOON (print, eBook, audio book)

MAZURKA (print, eBook, audio book)

FIRESONG (print, eBook, audio book)

DON’T LET THE WIND CATCH YOU (print, eBook, audio book)

THE LIARS’ GALLERY (print, eBook, audio book)

SPIRIT ME AWAY (print, eBook, audio book)

UNDER THE ICE (print, eBook)

LADY BLUES (print, eBook, and audio book) 

MOORE MYSTERIES

HEALEY'S CAVE (print, eBook, audio book)

TERROR COMES KNOCKING (print, eBook, audio book)

FOR KEEPS (print, eBook, audio book)

TALL PINES MYSTERIES

FOR THE BIRDS (print, eBook, audio book)

ESSENTIALLY YOURS (print, eBook, audio book)

SANCTUARY (print, eBook, audio book)

BETRAYAL (print, eBook, audio book)

LOVE STORIES

THE SEACREST (print, eBook, and audio book)

THE SEACROFT (coming soon)

ROMANTIC THRILLERS

DEVIL’S LAKE (print, eBook, and audio book)

DEVIL’S CREEK (coming soon)

WRITING ADVICE: 

WRITE LIKE THE WIND, volumes 1, 2, 3  (audio books)

Aaron Paul Lazar writes to soothe his soul. An award-winning, bestselling Kindle author of three addictive mystery series, thrillers, love stories, and writing guides, Aaron enjoys the Genesee Valley countryside in upstate New York, where his characters embrace life, play with their dogs and grandkids, grow sumptuous gardens, and chase bad guys. Visit his website at http://www.lazarbooks.com and watch for his upcoming releases, THE SEACROFT: a love story and DEVIL’S CREEK.

AWARDS:
The Seacrest

2014 Best Beach Book Festival WINNER, Romance category

2013 ForeWord Book Awards, Romance, FINALIST
Double Forté 

• 2012 ForeWord BOTYA, Mystery, FINALIST

Tremolo: cry of the loon –

• 2013 Eric Hoffer Book Awards: Grand Prize Short List
• 2013 Eric Hoffer Book Awards: Honorable Mention, Eric Hoffer Legacy Fiction
• 2011 Global eBook Award Finalist in Historical Fiction Contemporary
• 2011 Preditors & Editors Readers Choice Award – 2nd place Mystery
• 2008 Yolanda Renée's Top Ten Books
• 2008 MYSHELF Top Ten Reads

For the Birds

• 2011 ForeWord Book Awards, FINALIST in Mystery
• 2012 Carolyn Howard-Johnson's Top 10 Reads

Essentially Yours

• 2013 EPIC Book Awards, FINALIST in Suspense

• 2013 Eric Hoffer Da Vinci Eye Award Finalist
  Healey’s Cave

• 2012 EPIC Book Awards WINNER Best Paranormal
• 2011 Eric Hoffer Book Award, WINNER Best Book in Commercial Fiction
• 2011 Finalist for Allbooks Review Editor's Choice
• 2011 Winner of Carolyn Howard Johnson's 9th Annual Noble (not Nobel!) Prize for Literature
• 2011 Finalists for Global EBook Awards

 Terror Comes Knocking

• 2013 Global Ebook Awards, Paranormal – Bronze

For Keeps

• 2013 Semi Finalist in Kindle Book Review Book Awards, Mystery Category

Spirit Me Away

• 2014 AuthorsdB book cover contest, Silver medal.

www.lazarbooks.com

www.murderby4.blogspot.com

www.aaronlazar.blogspot.com

As respite from writing I often take to the workshop, even in winter. Yesterday offered an opportunity to grasp an hour or two of sunshine and milder air. Making vessels out of the clay distracts and facilitates a space in my mind, so the next paragraph of the uncompleted novel can begin to emerge.  

The porcelain seems ready to become four simple forms and I leave them to reflect upon their position and resolution after the clay and I have joined forces, handling each other well in such a variable climate.   

Tomorrow is murk, wet, and the clay looks back at me with a glistening sheen as I open the door.

I do not linger, neither the forms nor I need to acknowledge more than a ‘salut’. I will take them into the kitchen on Sunday to dry a little; ready for the turning, firing and combining with the fine artist’s leather.

 A collection of vessels.

An installation of fused resonances based upon the ancient birch wood in the fen. A reminder that earth, form and decomposition are fundamental certainties and will remain so when we have disappeared and nature reclaims its place. Untrammelled. I am at that point in my story.

The ancient birch wood stands upon black peat as it has always done, the land around drained into manageable and navigable droves and dykes, tall reeds still in abundance. Old roads many have crossed and travelled. A palpable presence.

Parts of the wood are almost inaccessible unless one knows a way through and can sense the way out again. There is immense stillness always, so the smallest sound is an audible detail.

A day in late summer, warm and full of light, the path taken between the field and the inner sanctum of the cool interior. A red deer stared and I at it, both of us stopping for an instant, then it gone and I moving silently on. The image transformed into a dragon fly next to me in the bracken on its way to the water’s edge.

The fen wood can be seen from the train as it passes on its way to or from the cathedral city, set in its shallow saucer of land, flat for as far as the eye can trace. The horizon, just visible at the far end of an old ocean bed now fertile, dusty black and overworked. I have looked out at the wood, from the train, for as long as I can remember and have always felt that I am almost home. This is one place of belonging.

The birch wood gifts its secrets to the unassuming eye, soothing a too busy mind.

The clay clears the head and focusses perspective; I have the fragments of the next chapter.

Yeats’s hazel wood gives up a silver trout and a glimmering girl, the juxtaposition produces a faerie image of transformation, one might be in danger of stretching the point here, although it would fit the poet’s provenance.

Both birch and hazel wood are redolent of the natural process of things and of time passing.  Both are guardians of the silver apples of the moon, the golden apples of the sun.  

Jenny Dunbar

When I first started writing over a decade ago, I exulted in every new dialog tag I could think up. I preened over “he croaked” and purred over “she grumbled.” Finding new and inventive ways to say “he said” became my quest.

My early works were peppered with gloats, murmurs, and barks. I even started a most coveted (only by me) list.

How many words can you think of to say “he said” or “she said?” Here are some, in no particular order:

Got that part?

Now that I’ve encouraged you to use “said,” I’m going to retract it.

Forgive me, but that’s just the way it is. If you can avoid a tag altogether–through the clever use of action “beats”– then more power to you.

Here’s an example of changing a passage from lush useless tags, to he said/she said tags, to using beats instead of tags:

I maneuvered the van around the next pothole, and was about to congratulate myself for my superior driving skills when a series of washboard ruts nearly popped the fillings out of my teeth.

I maneuvered the van around the next pothole, and was about to congratulate myself for my superior driving skills when a series of washboard ruts nearly popped the fillings out of my teeth.

I maneuvered the van around the next pothole, and was about to congratulate myself for my superior driving skills when a series of washboard ruts nearly popped the fillings out of my teeth.

Add your own examples below, if you’d like. Let’s see some Case A, B, and C’s in the comments section!

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Imagine being able to add five thousand members of the Amazon Book Clubs to your Facebook's close circle (friend list). That's right, since every member (24,000+) of the Amazon Book Clubs are book enthusiast, where else would be the best place to invite/add other like-minded book-loving friends? These people are looking forward to meeting you, that's why they joined. 

Tedious, time consuming, boring, strange etc are words that could be associated with the task of inviting new friends on Facebook, hoping you'll get to know them or they would know you.  In fact, meeting and introducing yourself to new people use to be an old tactic way of book promotion, especially when a firm promise to raise your Facebook presence (friend's list) to 2,000+ fans.

Well. Today, we are now confident in telling you that you can now gain that five thousands book-like-minded new friends on Facebook in a matter of few days, with a task that will only take you 10 minutes to carry out. It is not a trick, it is a software, designed specifically for this purpose and others as well. It could extract the UIDs (user i.d's) of any Facebook group members, and give you the option to invite them as friends. If you are not a member of Amazon Book Clubs you would need join the group first before you can extract the members UIDs.

UIDs are a set of identification numbers assigned to every Facebook users. If you are a Facebook user, this software would show you what your UID is.

This tutorial video would show you how to carry out some of the functionalities of this software; http://indiewritersupport.com/video/how-to-use-facebook-blaster-software-tutorial.

• ✔  Auto Mass Friend Requests
• ✔  Auto Mass Friend Messages
• ✔  Auto Mass Friend Wall Poster
• ✔  Auto Mass Friend Poker
• ✔ Auto Mass Amber Alerts
• ✔  Auto Mass Captcha Bypass

To broadcast a message to all of your Facebook friends with this software, all you would have to do is extract and save your friends UIDs and use the Messenger tab in the software to send the message into their inbox all at once. For best measure, do not send more than 200 friend request or messages a day using this software. 

Upgraded members (PREMIUMS) of our network were supplied a copy of this software as part of their earned service. You can get yours too, and the many more to come, by joining this Exclusive Group. You may also download the software from this Restricted Page, accessible only with payment.

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But I didn’t stop. I worried about arriving late to work, and the sides of the road looked very slippery. So… another lost shot.

What is the most important characteristic a writer should have? The ability to question everything.

Every tale I’ve written began with a series of what ifs.

What if a child was thrown into a world where magic was real? What if a young girl is given the most powerful weapon in her world? What if a man discovered he was really a demon? The list is as endless as the imagination.

But what if is rarely enough to carry a story. From each what if, dozens of answers can evolve and the writer become hopelessly confused by trying to unite them into something resembling a tale.

For me, the next question is, why?

Why this character and not someone else? Why are they in this situation? Why would a reader be interested in them?

However, why is more than these. As far back as any of us remember, we are taught there are certain truths in this world and that reality is a hard-and-fast concept we must each face. This, of course, presupposes everyone’ s truths and everyone’s realities are the same? By the time we realize we are writers, we (should) know that truth and reality only stand as long as no one asks why.

Why do we believe we have certain inalienable rights when we can see it is not true in many places around the world? Aren’t these just privileges society grants or abridges at its whim?

Why do we accept the world is a sphere when, wherever we see it from, it appears as a convex disk? Is it possible only the portion we see exists and anything else we believe is in a dimension we only imagine?

The whys are not as important as the answers. Our responses are what generate the ideas we need to create worlds.

However, the ability to develop unique and interesting answers needs to be exercised.  From my perspective, every writer needs to set aside a few hours each week to let impressions flow and coalesce into ideas.

I am fortunate. I spend an average of 15 hours a week driving. This is my time to turn off the radio, ignore the phone and let the mind wander. During these moments, I recall events I’ve seen and play what if and why. Over the years the ability has grown until it is second nature. I see what is around me and simultaneously see many things they could be.

Yesterday I stopped in a place named Bachi Burger to look at the menu. The hostess asked whether she could help me so I asked if the burgers were made from real Bachi. She looked confused (as many people do when I respond to their serious questions) and told me she didn’t know what a Bachi was. I told her they were a cute little creatures from the land of Neverwas that tasted better than beef. They were in no danger yet, but what would happen if her restaurant chain expanded? She had no response so I decided it was probably best to leave. As I turned to go, she thanked me for telling her about Bachies.

My kids tell me I do a great deal to bring confusion into the world.

The point of all this though, is that learning to see with what if followed by why generates an endless stream of plots. I attribute the blessing of never knowing a day of writer’s block to the fact these questions have become automatic.

I know there are other questions of equal importance for writers to have constantly on their brain. I’ll address those in future posts.

The mark of a serious writer/author is the willingness to improve. The pursuit of excellence includes any combination of 1) formal schooling, 2) seminars, 3) reading, 4) organizations/groups, 5) research, 6) writing, 7) editing. You can probably think of other avenues.

Pablo Casals was a pre-eminent cellist and conductor (1876-1973) who blessed us with music. When in his 90's it is said that someone asked why he continued to practice so many hours each day. His answer: "I think I'm getting it."

After 58 years of writing (news articles, journal articles, non-fiction, short stories, and novels), I am learning something every day. Some of it is new, some of it things forgotten.

Yes, I read, but with the sloppy way publishers are conducting business today, one must be careful. The best information comes from those who write well and share their understanding of the craft. I learn from these writers and authors, and in turn share writing techniques on a bi-monthly eFile. (I detest the word "blog". It sounds like some disgusting noises cows emit when confined to a coral.)

You are invited to Anatomy of a Story and leave comments that can help others in our craft.

http://celtic-publications-us.blogspot.com/2015/02/the-protagonist-need-for-backstory.html

Fine wine needs to be nurtured, rested, watched and turned until ready for drinking.

I think words require a little care too. Serious writers probably have a couple of pages on the go at the same time. Maybe a dormant chapter or manuscript waiting in the wings to be revisited or re-enacted.

I find it a necessity to leave and come back, leave and come back yet again, until I feel I have a complete work, indeed will it ever be complete? It is that detail in the organisation of the narrative that, if ignored, can so easily make or mar the end product. It is often impatience that makes us avoid that essential writing task.

Once the brain becomes attuned and in tune with the process of ‘story’ it has an automatic flick response, that's what I call it, which reminds us of what we need to be thinking of next and to which the kinaesthetic readily responds. 

In another life I performed as singer and musician and had to learn a variety of repertoires, including, at one time, a new instrument. I went through a process until the flick, kicked in! But you cannot leave the flick, if you do it will not respond with that agility which facilitates coherence and fluency. It becomes part of the routine of life, though needs escaping from sometimes, in order to refresh the practitioner and creator.

The complexities and tribulations that accompany writing, for me, I cannot and would not speak for anyone else, can temporarily over absorb and possess the creator. This state of being accompanies other areas of creativity and it is important to recognise the symptoms of overload. Actors have tools and techniques to cope with tension and stress. Deeply learnt and imprinted methods of relaxation for example as part of their training.

As for removing writing stress, simply walking away or walking out for an hour are good antidotes to an exhausted or too busy mind-set. Brooding and analysing in an over serious way can alter the mood so much that it destroys the ability to select and organise, contributing to a long term writers block.

I believe these responses are all to do with the rigour and discipline serious writers have to contend with and those who do not know, do not understand.     

There is something deeply satisfying when one begins to feel the narrative moves and flows in the way it should. One hopes one’s readers will also feel that as they turn the pages. It can be a relief when the manuscript is set loose to fend for itself after many hours and days of turning, resting and maturing.

Pinot Noir or Chablis? Rioja or Muscat ? Which shall it be?   

Patience and consistency, fine words and fine wine! 

Jenny Dunbar

It would be wrong to say all things are circular, but it is interesting how the narrative can often nuance its starting point as one ties the ends up. Endings, like beginnings, are really vital ingredients and so hard to pitch exactly right. What do I hope my reader will feel here? Does the weight of the last paragraph leave us in mid air, bring us down to earth with a thump, or just miss the point entirely?

 This week as I have contemplated the ending of my story/ novel, I have been surprised as I moved the pieces of the jigsaw around slightly, how the time element suddenly made more chronological sense. Why did that not seem obvious before? How an automatic reflection upon an earlier part of the story seemed to take over and gave me another thread to sew with. I touched the primary characters again and hopefully they will touch my reader.

I know I mess around with time in my stories, I shift and vary, but this is a conscious decision, is worked out and not a random action. Hence a great deal of thought is involved and time spent in searching for what one hopes is a viable and credible end product.

Intense scrutiny into the completed draft is an arduous, but essential part of the creative process and actually releases some new ideas. That, of course, produces more reflection and inevitably more work. When I say, ‘completed draft, ’I do not mean the finished item, but it is getting there, thanks to those ever increasing circles which force me to meet my characters again and think about their raison d’etre.        

Anecdotes. They attach themselves, not quite as many coloured patches, but rather in the way one lengthens a dart, refining a point and hopefully streamlining the effect. If by some lucky chance this enhances the angle, pace and emotion of the words then craft has gone some way to creating a little  art in the narrative. We live in hope!

Thematic or formulaic?  On analysis, which is inevitable as one reads through and reads through again, themes as opposed to formulas crop up in my work. Water themes, mystical themes, themes of juxtaposition and abstracted landscape.They occur out of my imagination and I work with them, or discard them if they do not seem right. Oh! And sometimes a dash of alienation.

I do not plan in great detail, but I analyse and work in great detail.  That is just my way and a definite pattern emerges. When the knitting, patching and darting start to be necessary that pattern is hopefully made clearer and more resonant by its complexity.

The words wake me up late at night and the next part of the tale begins to take shape. I do not have a pen and paper beside me, but let the ideas fester and a version of those ideas will come to mind, if I am lucky, when I begin to write. And of course one thing leads to another, sometimes usefully, sometimes not.

At times the words rush round in those ever increasing circles I mentioned earlier and I am pleased when I wash my hair which seems to purge the demons.

We all have our versions of the ‘how’ we create I wonder what some of yours are?

Well what about the element of fire ? I have pots in the kiln and anticipate opening it tomorrow morning. If all is sound I will smoke fire the porcelain at some point and hope the shapes and patterning enhance the form.

Jenny Dunbar www.lockpublishing.com/dunbar.html

I discovered this little tidbit on a blog for writers who have Word 2010. I'm not a computer Guru, but It actually works! I only wish the voice sounded like Morgan Freeman.

"If you have Word 2010 you have, as a writer, a brilliant free tool at your fingertips. How many times have you wished that you could “hear” your own work back so that you can tell immediately whether it sounds right?

It takes a few minutes to install this tool but it is worth every second. Once you have this on your tool bar you simply highlight the paragraph you wish to hear and click on the microphone icon to hear if the words flow."

Several years ago a good friend of mine told me that I should write down a lot of my adventures because I had lived such an adventurous life. Then a year or so ago, a good friend of mine (and former high school Spanish student who is very gifted in all things computer) after having run my web-site for several years suggested that I write a blog.

 I agreed as I thought it might help the sales of my books, which seem to be coming out about one a year. At first I thought I should write a “how to” blog on screenwriting tips and writing readability in general. This lasted for about the first dozen or so blogs. Slowly but surely my blog went from the art of how to get words onto a page to a series of personal adventures. Instead of writing grammatical rules and script writing techniques, I finally found my niche—life adventures that one can translate to the written page.

 Most people when they think of the word adventure, they think of something exciting and unusual. It may also be a bold, usually risky undertaking with an uncertain outcome. The term also broadly refers to any enterprise that is potentially fraught with physical, financial or psychological risk such as a business venture or other major life undertaking.

 Since I changed over to “adventure writing”, you will obviously have noticed that my stories are all over the map literally—some high adventures and some quite small and home grown. For example: My adventures in growing up in Okolona, Mississippi; my adventures with some of my relatives and people I have known; my adventures in foreign lands and situations, my selling Fitzgerald’s Happiness Tonic.

In my blogs, I show how I have used all of these adventures in my writing. I really don’t have to sit and dream up plot complications. The way I have lived my life is enough to just pluck an adventure from my memory and transfer it to one of my screenplays, novels or stage plays.

I suppose I have been trying to show that if you want to become a writer, you must live first—that means get an undergraduate degree from the University of the World and a Graduate degree from the University of Hard Knocks. I have degrees from both. Actually this is what my friend was suggesting: Write down some of your coursework at both of those universities.

 A couple of years ago I attended a high school reunion in my hometown of Okolona, Mississippi. I reunited with my best friend growing up. We were inseparable for all those teenage years. Then at age 19 we separated; he went to a Christian Bible School to become a preacher and I went off to Mexico, California, the Army, and a wide range of adventures in life. At that reunion, we hadn’t seen one another for 55 years. Even so, we took back up in our chatting like it had only been a weekend ago that we had seen one another. He told me after a bit, “You certainly have lived an adventurous life.” Then the next day from the pulpit after introducing me to his congregation he said, “Jack went to Hollywood and I went to Jesus .” In a way, I suppose he was saying Jesus was his adventure in life and mine was Hollywood and the worldly universe.

 I know that a lot of things I write about sound like high adventure and many of them are—like being caught up in the Cuban Revolution—like being arrested in East Berlin for black market currency dealing—like hitch hiking and getting picked up by some army guys who had stolen a car and were awol, etc. etc.

 Adventure is where one is involved in a bit of danger or where your livelihood is at stake or you are taking a chance of some kind. Those are the most popular adventures we like to hear about. However, we can make life an adventure on a much smaller level. I remember when I was young there was a Hillbilly comedienne named Minnie Pearl out of The Grand Ole Opry in Nashville, TN. She was pretty much the country Joan Rivers of her day. She could make ordinary happenings hilarious. In the process, she became famous and wealthy and beloved.

 So you see, adventure is where you find it. Some people get it in the kitchen. Julia Child made omelets an adventure and caught millions of people up in her world.

So just like my friend when he told me to put some of my adventures down on paper, I’m telling you the same thing. Put some of your adventures down on paper. You’ve had as many as I have but maybe just in your own way. You can keep them to yourself or you can share them—and then if they are interesting enough, they become adventures for others!

 Adventure is where you find it and most importantly, what you make of it.

Cheers, put a little adventure in your life today. As Helen Keller said, “Life is either a daring adventure or nothing.”

I recorded The Grammy's because I wanted to watch The Hunger Games for the first time. The Hunger Games represented one faction of society having control over another, to me. That movie had a huge impact on me as I fear it is a sign of the times. My son was walking to the convenience store, at my request, yesterday and a white man drove up, blocking his way, and accosted him. He screamed all kinds of ignorant statements because he was tired of “Drug Dealing Niggers,” walking down his street. We called the police and they went out to the man's house.

This ignorant man proceeded to attack the police because he feels the Police in our community are doing an awful job of keeping “Niggers” out of Lake Helen, Fl. where I live. He said the Police need to stop “Niggers” from moving here and especially stop “Niggers” from walking down his street! He also stated he did not like the way my son dresses, particularly the black “Doo Rag.” my son wears on his head. My son, at the young age of 31, has a badly receding hair line that makes him self conscience and he wears that garment to hide it. This man was arrested but of course out in 24 hours. The convenience store my son walks to is the only nearby convenience store in our area and the route my son takes is the only only route to reach that store. We do not own or can afford a car and my son enjoys walking. Are we to give up our right to go to the store because he has to pass by that man's house? Does this man have the right to reach into our lives and control us? Do you think I should ask my son to go to the store again and sit home in fear of him becoming the next Trayvon Martin? This man stopped his car in front of our house tonight and waited. My eight year old Grandson ran to me frightened and screaming. As I ran to the living room and parted the curtain's he drove off. I am angry!

Trayvon Benjamin Martin (February 5, 1995 – February 26, 2012) was a 17-year-old African American from Miami Gardens, Florida who was fatally shot by George Zimmerman, a neighborhood watch volunteer, in Sanford, Florida. On the evening of February 26, Martin went to a convenience store and purchased candy and juice. As Martin returned from the store, he walked through a neighborhood and Zimmerman, a member of the community watch, spotted him and then followed Martin (despite being told not to do so by the police) on foot to ensure that Martin would not try to steal anything from the neighborhood. Moments later, there was an altercation between the two individuals in which Martin was shot in the chest. Zimmerman also blamed Martin's death on the fact that he was wearing a black hoodie.

This is going on all over the country!

Back to The Grammy's, Beyonce's stage setup for her rendition of the gospel standard "Precious Lord, Take My Hand" featured a wall of African-American men while they held their hands up, which is a nod to the "Hands up, don't shoot" campaign that came out of Ferguson. And Pharrell's "Happy" used his performance to shed light on not only Ferguson, but also on Trayvon Martin as well. Backup dancers donned black hoodies like the one that Martin wore when he was shot and killed in 2012, and broke out the "Hands up, don't shoot" gesture amidst the middle of their performance.

Precious Lord, take my hand,
Lead me on, let me stand,
I am tired, I am weak, I am worn;
Through the storm, through the night,
Lead me on to the light: Amen!

I am glad movies like, “Selma,” are still being made, people need reminding! But there were also Common and John Legend, weighed in when they performed "Glory," their contribution to the "Selma soundtrack. "That's why Rosa sat on the bus; that's why we walked through Ferguson with our hands up," Common said. The most explicit of the comments coming from The Grammy's came from Prince, who said, “BLACK LIVES MATTER.”

I recently attended the RomCon in Denver. The cost of travelling, accommodations, registration, food reached to nearly $2,500. Was it worth it?

So far, I’d have to say in monetary return – no. That is, unless the connections I made translates into a sudden burst of sales at Amazon and Barnes & Noble. Not likely.

In terms of a useful experience, maybe. The speakers ranged from terrible to great. The organization of the event could have been better. The accommodation was poor (I froze in some of the lecture rooms and my room flooded from a leak in the ceiling, etc.) Did I have fun? I’ll explain later. Did I learn anything? Not as much as I hoped.

What was good:

1. I met some amazing authors
   • Barbara Vey, http://barbaravey.com/aboutbarbara/
   • Cherry Adair, http://cherryadair.com/
   • Rebecca Grace, http://www.rebeccagrace.com/index.html
   • Jennifer Zane, http://jenniferzane.com/  http://jenniferzane.com/cover-design/
   • Marsha West, http://www.marsharwest.com/
   • Debra Holland, http://drdebraholland.com/
2. Excellent presentations on character development, plot workshop, cover design workshop, the value of independent publishing, and writing sex scenes.
3. Entertainment: My favorite event was the Mimosa Madness. Authors participated in a social event wherein participants had to complete a bingo-like card. The fun in finding the author to match the description on the card made way for a crazy and zany hour of getting to know everyone. The prizes were terrific. And the mimosa, yummy!
4. Facility (Crown Plaza Airport): food was tasty and served quickly

What could have been better:

1. Speakers should stay on topic(some speakers strayed off topic half the time)
2. Speakers should allow time for questions
3. Audio / visual equipment in working order
4. Sound system improvement (echos distract and make comprehension difficult)
5. Ensure lecture room temperatures are comfortable
6. Improve registration – ensure registrants are greeted upon arrival and understand procedures (I arrived Thursday early evening but no one had info or handouts; the next morning the registration felt chaotic)
7. The book signing event could have been two evenings instead of one short event.

One of my favorite memories:

I met Kasi and Jerrie Alexander, fellow authors published by Omnific Publishing

The worst:

My main goal was to gain insight into marketing techniques. Lo and behold, that was the worst lecture. The author talked about her experience with online dating service. I waited for the real meat and potatoes on marketing. It never came. Ugh!

The second biggest disappointment was attending the “Birds of a Feather Reader Chat & Book Giveaway.” When I entered the room and discovered piles of books on each chair, I felt overwhelmed with the generosity. This event was led by a rep from the Book Reading Gals. Casual is good but being sloppily dressed in front of your guests is an insult. After a USA chant (not being American, I felt out of place, again), the rep began to mention book titles and author names. Her favorite expression was ‘OMG’ or ‘Oh my God,’ but I don’t recall hearing why any of the books rated the ‘OMG’. This went on for the entire hour as she strutted within the circle of attendees. The attendees were mature people and deserved more than ‘OMG.’

Did I have fun? I did until the insult.

During an event someone pointed to me and told the room full of people that I was from Canada. She turned her back to me, then made a statement ending in ‘eh.’ Everyone thought it was humorous, except me. Until that point I felt just one of the many people enjoying the day. After that, I felt like an outsider and disrespected.

I’m attending one more writer’s convention this year. It’s the When Words Collide in Calgary, Alberta, August 8-10. The cost will be small as it’s only a short drive from home and a bunch of us authors are sharing the cost. Finger crossed this event will prove to be worth it.Life of a Writer

If you work  as a freelance writer,  there are several websites and software programs that are very helpful.  These tools  allow you to collect information you find when you're researching your articles, check your writing to make sure it's not plagiarized, and make sure your writing is clear and understandable.  The tools I'll discuss in this article are Evernote, Hemingway, and Copyscape.

Evernote - This is my favorite software program for keeping track of information I find while doing research, as well as making text notes to myself.  Evernote allows you to create notes that can have text, photos, and even voice notes in them.  In addition, you can save webpages to Evernote using add-ons for Google Chrome and Internet Explorer.  You can also organize your notes into notebooks, and these notebooks can be private , or you can share them with others .  Another thing I like about Evernote is that you can not only use it on any computer, you can also download Evernote apps to your phone and tablet devices.  

To start using Evernote, go to the Evernote website and create an account.  Then choose whether you want to use the free version of Evernote or upgrade to a paid account.  I use the free version - I find that it provides more than enough space for all the information I collect and the notes I create.  However if you want more space, as well as access to additional features, you may want to take advantage of one of the paid options. 

Hemingway App - Hemingway is a website that helps improve the readability of your text.  You can copy and paste anything you're working on into Hemingway, and it will highlight sentences in different colors based on how  hard they are to read.  It also highlights words that can be replaced with simpler words, and phrases that use the passive voice.  It also shows you the word count, how many sentences, paragraphs, and characters are in your document.  It assigns a grade to your document based on how difficult it is to read. To use Hemingway, just go to the  website, delete the text that's there, and copy and paste your own text into the editor.   They are checking to see if there's a demand for a desktop version, so if you're interested in seeing a desktop version, don't forget to put in your email so you can be notified when it's ready!

Copyscape - If you write for a living,  it's important to make sure your content is 100% unique, especially if you write for the web.  Copyscape can help you do that.  Copyscape is one website that you will have to pay a small amount to use.  To check your work for plagiarism,  sign up for a Copyscape Premium account.  Go to this website and click "sign up," and go through the process.  Then you'll have to purchase credits.  The credits are good for a year - the minimum number of credits you can purchase if you're using a credit card is 100, which costs $5. However if you want to use Paypal, the minimum number you'll have to purchase is 200 credits.  After you've set up your Copyscape account and purchased credits, all you have to do is copy and paste up to 2000 words into the text box on the Copyscape website.  Copyscape will come back and show you any websites that contain any of the content you copied and pasted.  If Copyscape does find duplicate content, you can then make changes so that your writing expresses the same ideas in different words. 

These are a few tools that I feel are essential for freelance writers.  If you're interested in finding out more about working from home as a freelance writer, be sure to check out my book "Your Work at Home Journey - Three Paths You Can Take and What You Need to Know Before You Go," which is available on Amazon. 

How to upload your book to I.W.S.

If you are looking to generate more visibility for your book, you may also add the book cover to ReadersBooks.info for the thousands of book lovers that visits everyday.

If you are willing to upload your book cover onto the website, make sure that it is sized at 200 width & 250 height. If you need help re-sizing your book cover, go to www.pixlr.com/editor and click on the 'image' menu to edit the size.
After your book cover is correctly formatted to the 200x250 px and saved on your computer, then you may go here http://bit.ly/1mO3eRi  to add your book according to its category. Go to this website to watch the instructional video; http://on.fb.me/1jjsGgI

We will be driving 100,000 weekly visitors to this website all year long, so don't miss out on the chance to showcase your talent in this open-for-all-platform.

Altogether now... ready? A one, a two...

You blurb all day
You blurb all night
Blurb, blurb, blurb
Til the early mornin' light.
Hopin' your book
Is the one they'll choose.
And when the sales don't come
You feel like a bum.
You got the Indie Book Promo
Ain't Gonna Do It No Mo'
Welcome To My Pity Party
Somebody Shoot Me Boogie Blues.

The Indie Book Promo Blues
Yeah, it's the Indie Book Promo Blues.
Your precious time you fritter
On Facebook and Twitter
Tryin' hard to spread the news.
Then when no one bites
You turn out the lights
And cry the Indie Book Promo
Ain't Gonna Do It No Mo'
Welcome Tto My Pity Party
Somebody Shoot Me Boogie Blues.

The reason why there are a million (well, okay, only a little over half a million on amazon) "How To" books on the subject of book marketing is because that's what every indie author wants to know. How to? Probably everything you read about the subject in those books is good advice, to some degree or another. Unfortunately, most of it isn't likely to result in a whole lot of sales. Why?

I suspect it probably has something to do with the fact that the market is now saturated to the hilt with books by indie authors. In a single year (2009 to 2010) nearly 3 million indie paperbacks were published (according to an estimate by Bowker's "Books In Print"). That breaks down to about 625,000 books a month! And that's just paperbacks! The number of ebooks published would likely double that amount. And it hasn't slowed down. If anything, the number of independently published books (paperback and ebook) published per year continues to increase.

That being the case, it's almost pointless to spend time promoting your book to a general population of readers. One of the best pieces of advice is to identify a specific target population, people who would be most likely to buy your book if they knew it existed.

 You can find a lot of online sites, forums, groups and book clubs that are dedicated to a specific genre (for example, "Fantasy"). That's great. The only problem, for an author, is that it seems most of such groups are not particularly author friendly. That is, they either flat out don't allow authors to promote their books on the group pages or, if they do allow it, they'll have it set up so that promotions are only allowed in a specific "author promotion" section on the group site. A lot of the groups at goodreads.com are set up like that. That seems like a good idea, right? I mean, I can see the reasoning. If they allowed promos on the discussion pages, we pesky indie authors would invade in droves of Biblical proportion like a plague of locusts. Thing is, it seems most of the group members who aren't authors, (and that's usually the majority) never (or hardly ever) bother to check out the book promotion section. Why? Because most of them still seem to be under the impression that if you self-published your book, it's probably not worth reading. Anyway, the result is that the only people who visit that section are other authors whose primary reason for going to that section isn't to find new books to read. No, they're only there to post a promo blurb for their own book.

  • • •Authors promoting to other authors • • •

That's become the case all over the internet. There are a ton of book-related Facebook groups where authors are encouraged to promote their books but, again, it's just hundreds of authors promoting to other authors whose primary reason for being there isn't to find a good book to read. They're only on that page (for a minute or two) to promote their own book. People who actually want to find a new book to read rarely (if ever) go to one of those Facebook pages.

Of course authors are readers, too. And once in a blue moon, another author will see your promo blurb on Facebook or Twitter and they'll click the link and buy the book. It's rare, but it does happen. I belong to over a dozen book-related Facebook groups and I do post promos at least 2 or 3 times a week on all of those group pages but, honestly, I don't think it does much good. So why do I do it? I guess because at least I feel like I'm doing something!

What about purchasing ad space, like on goodreads.com or Facebook? Some people do get a few sales from those ads. I've tried both but they didn't seem to result in any sales.

What about Twitter? Seems like every author now has a Twitter account. But do promo tweets result in sales? Maybe, once in a while, but the problem with Twitter is that there's no way to know if a sale was the result of having tweeted a promo blurb. There's no way to track that. I use Twitter quite a bit but, to tell you the truth, I think it's probably more of a waste of time than it is an effective sales tool. Again, I think I do it only because it's there and it makes me feel like I'm doing something rather than doing nothing at all.

What about giveaways? I tried the Kindle 5-day free download thing. At the end of the 5 days, nearly 500 copies of my novel (Ash: Return Of The Beast) had been downloaded. I have no idea how many of those 500 people actually read the book after they downloaded it but none of them bothered to post a review on amazon. Getting reviews is really the primary reason for giving the book away in the first place. The more reviews your book has on amazon, the more likely it might attract other readers.

Some people have had better luck with the giveaways but, from what I've heard (from other authors who have tried it), it's not all that effective. Some authors have argued, saying, "Well, at least now my book is being read by hundreds of people!" Well, maybe. What they don't seem to realize is that there are 10s of thousands of people out there who are practically addicted to scarfing up as many free ebooks as possible just because they can. They'll probably never get around to actually reading most of them.

What about personal blogs? I'm pretty much a newbie when it comes to blogging. My blog (www.GaryValTenuta.blogspot.com) has only been in existence for a short time and it's had only a little over 1200 page views. All I know, at this point, is that those 1200+ page views haven't yet translated into a single book sale. But, like I said, I'm still new at this and looking forward to seeing how it goes.

Another suggestion you'll often find in those "How To" books is to "engage in conversations with readers without necessarily promoting your book". The idea is that sooner or later, as people get to know you, they'll want to know more about your books and that will result in sales. Been there, done that (still doing it) and it's not all that effective. Nothing wrong with engaging in online conversations with people who love books but the bottom line is you'll end up investing a LOT of time for very little (if any) actual return in terms of book sales.

So what's an author to do? That's what we ALL want to know. The best advice I can offer is to just do what you can (all of the above) with the realization that it's probably not going to result in a lot of sales. And while you're doing those various promo activities, keep on writing! Get another book out there. Or a series of short stories or novellas. The more books you have available, the better the odds of getting sales. If you have one book available, you might only get 2 sales in a month. But if you have two books available, and two of each are purchased, you've collected royalties on four sales that month, and so on. It takes time for the sales numbers to build up. But as your sales numbers increase (along with the number of reviews), so does the ranking of your books in amazon's system. The higher the ranking the more visible your book will be for people using key words to search for specific kinds of books on amazon.

Of course there's always the possibility that your book contains that undefinable magical "something" that excites the first few readers so much that they tell all their friends they just have to read it, and then it becomes an over-night cultural phenomenon, in which case a big publisher will offer you a ton of money for the rights and you'll no longer have to suffer the Indie Book Promo-Ain't Gonna Do It No Mo'-Welcome-To-My-Pity-Party-Somebody-Shoot-Me- Boogie-Blues.

Facebook as we all know it is a massive trafficking tool for internet users. In today's lesson, I will show you all the tricks that Facebook has to offer to published writers.

I will show you the six most important procedures of setting up your facebook's marketing platform, and the first step is 'Setting up your Fan-Page.' If you already have a Fan Page, skip to step 11 below to learn how to optimize the Fan page for better results.

"Setting up your Fan Page"

1. Log-in to Facebook.com

2. Visit this link to set-up a page: http://www.facebook.com/pages/create.php?campaign_id=372931622610&a...

3. Choose the “Artist, Band, or Public Figure” tile—it’s in the lower-left corner

4. Select either “author” or “writer” from the drop-down menu and enter your name (see note below)

NOTE:  Other Facebook Pages that may appeal to writers include:  “book,” “book store,” “fictional character,” “library,” or “magazine” under the “Entertainment” category (the lower middle tile), and “media, news, and publishing” under the “Company, Organization, or Institution” category (upper middle tile)

5. Check the box to agree to Facebook’s Pages Terms

6. You will be greeted by the “Get Started” page, just to the right of this text, there will be a like button, click it.

7. You’ll see a numbered list of steps. Step 1: Upload a picture. People are more likely to trust a page with a picture, I think (even if it’s merely a book cover or an avatar)

8. Steps 2 and 3—invite your friends and import your contacts. When you click to invite your friends a screen will pop up with all of your existing Facebook contacts, you can search for particular friends that you think may be interested, filter your friends by the lists you’ve set up, or just go through everybody and click who you want to invite. To import your contacts, you’ll have to upload a contact list or enter your email account ID and password.

9. An alternative/supplemental approach to tap your existing fan base:  Scroll to the bottom of the left-hand column and click “share.” This will post a promo of your new site to your Facebook feed. Write a comment asking your friends to like your new page.

10. Fill in the info for your page. You’ll need to provide as much information as you can (concisely written so as not to overwhelm the page-viewer). For an author page, this will include:  name, address, affiliation, birthday, about, description, biography, awards, favorite books, gender, personal information, personal interests, email, phone, and website—obviously some of this information may be too personal to share and other categories are a bit redundant. Only fill in what you want to fill in.

"Optimizing your Fan Page"

11. Click on the “Edit Page” button located in the top right corner.

12. Go to “Apps,” it’s located on the left side-bar

13. The first app listed is “Events.” Set up an event called “Please like my author page.” Specify a longer time period like one week or one month for where list the link to your new fan page. Under the description, write something like “Won’t you please like my new author page? It will only take you a second, but it would mean the world to me. Thank you J” You may also want to write in a bit about how to like your page, step-by-step instructions—this may be required if you want your less tech-savvy friends (like your Grandma or Great Uncle Herman) to like you. Invite all of your friends to this event. This is the number one best way to get followers.

14. If you want to include discussion boards on your site, which I highly recommend for an author’s page. Go back to the “Edit Page” screen and return to the “Apps” page. Scroll down to the discussion boards and click “edit settings,” then click “add.” You can also do this to add in other standard apps like notes, videos, events, photos, and links—yes, you have to add all of that manually now, thanks to the new layout.

15. I also highly (HIGHLY) recommend adding “RSS Graffiti” to your Facebook page. I prefer this to the other, more popular “Social RSS,” because it is far more reliable. It will run your RSS feed directly to your Facebook wall. As I’ve said before, Twitter is the best way to find new followers for your blog or website; Facebook is how you’re going to keep them coming back. https://www.facebook.com/RSS.Graffiti

16. Another app for your Fan Page that gets my shining endorsement is the aptly named “Fan Appz.” You can use it to set up quizzes, polls, give-aways and much more.  https://apps.facebook.com/fanappz/

17. Link your Facebook page to your other social networks.  Add a “like me” button to the sidebar of your blog or website. Ask your Twitter family to like your page (bonus tip: if you say something like “I only need X more fans to customize my Facebook author page URL. Please “like” me. I follow back!” you are much more likely to get people to head on over to your page—don’t forget to add a link to your tweet).

18. Once you’ve secured your first 25 fans, you’ll be able to customize your page URL. To do this you need to go to https://www.facebook.com/username/Enter your desired page name, and if it’s available it’ll become yours! Make sure you choose a good name, because you won’t be able to change it once it’s set. Customizing your URL means that your link will look something like this: www.facebook.com/emlynchand

19. Add favorite pages. Go to any page you want to add as a favorite to your page. In the left column, you’ll find “add this to my page’s favorites” listed directly after the number of users who like that page. Add the page, and if you’re smart, you’ll post on its wall, saying “hey, I added your page to my page’s favorites. Any chance you’d be willing to return the favor?” Make sure to include your link with your request.

"Create Your Author-App with your Fan Page"

Perhaps one of the most crucial of all facebook apps for writers, this application will build an Amazon Buy Link for your published books with options for readers to join your mailing list or sample the book, but only after they Liked it (pressing the like button). This app is so exciting. All you will have to do is enter your ISBN numbers and the facebook app will link with your published books on Amazon.com. The step on how to set up this AuthorApp is further explained below.

1. After creating your Fan Page, go to this facebook site; http://apps.facebook.com/authorapp/ and a page will show up that says 'The Author Marketing App.' Click on the 'Let's get started-" button and the page will direct you to your established Fan Page.

2. The application will ask you to use your fan Page, and after choosing so, you will see the Author-App as an app button. It is a big red button, titled “Read My Book”. When you click it, the app takes you to a separate tabbed page. Under the Author-App tab, you can create an author profile which includes a mailing list, and an option for you to put your books for sale.

3. You can provide each book you list with the buying link URL (to Amazon or similar), price, description, cover shot image, and two fields that allow you to input an URL or upload a PDF file of your book's excerpt.  This can be entered manually, or you can add a book simply using an ISBN number.  This feature also allows you to bring in details of other books not published by you. Yes, I know, it is exciting.

Here is a Author-App page created by one of our members here at Indie Writers Support. Check it out and see what your Author-App with facebook will look like after you're finished. View the sample here; https://www.facebook.com/AuthorApp/Author-Korede-Abayomi/

We hope that you enjoy this lecture, and look forward to reading more as we continue.

"How do I invite people to like my Page via email? "

If less than 5,000 people like your Page, you can invite your email contacts to like your Page. You can upload a file containing your email contacts and Facebook will securely import them. You can also import your contacts by providing your web email address and password. You can then suggest your Page to your contacts.

To invite your email contacts:

1. Click Build Audience at the top of your Page
2. Select Invite Email Contacts...
3. Upload a contact list file or choose your email service and follow the instructions

Facebook won't store your password after importing your contacts. They may use the email addresses you upload to help people connect on Facebook. If you don't want them to store this information, you can manage your imported contacts.

Note: You can import contacts up to five times for a maximum of 7,000 contacts per day per Page. Read more about this from the facebook help center; https://www.facebook.com/help/212291088790957.

Get a list of 900,000 Facebook members in the U.S.A with profile links and email addresses at http://bit.ly/2uf42bV.

Use this tool, http://www.onlineemailextractor.net, to extract the email addresses from the 900,000 list effortlessly. Extract up to 10,000 at a time.

"Run a Facebook Contest with Fan Page"

Creating a contest hosted on your business page is a great way to create buzz about your fan page. You can run a contest through a Facebook app such as rafflecopter. You can also now run a contest directly through your business page as long as the rules and restrictions are properly outlined and that the ways to win are made clear.

"Add a Fan Gate"

What is a Fan Gate? Fan gates (also referred to as like gates) have users “Like” a page before they can see the posts, contests, or products that are offered on an application inside of your fan page. You do this by adding an app to your page. If you want to display different information to fans you can use ShortStack; if you are looking to promote a Facebook store or a daily deal you should use an app specifically for that such as ShopTab for your Facebook store or SharedDeal for your daily deal. All these apps are equipped with optional fan gates that will prompt users to like your page before they can view your deals or products.

Get a list of 900,000 Facebook members in the U.S.A with profile links and email addresses at http://bit.ly/1mixFPP

Use this tool, http://www.onlineemailextractor.net, to extract the email addresses from the 900,000 list effortlessly. Extract up to 10,000 at a time.